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Pink Lampshade

Fail

Demand is soft, at -27.4% this quarter, so Pink Lampshade is a Fail.

Flapen Score
48
48 / 100
Top 44% of 370 Lighting niches · +1 vs the category median of 47
Market size
£52K/yr267K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
40%top-5 click share · 21 brands · 43 sellers

Flapen Score

Pink Lampshade against its category

The dotted line is the Lighting average. Past it, Pink Lampshade is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Lampshade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Lampshade 267K times last year and spent an estimated £52K. The top 5 brands take 70% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
1.1%
Market size, estimated
£52Ka year
Peak month
February1.7× the quietest month
Top search term
pink lampshade62K searches a year

02 · Price

A sale here is worth £17.56.

Listings sell for £17.56 on average, from £9.92 to £40.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £17.56 that is £0 to £2K a year per listing.

Average price
£17.56inside the $15 to $100 sweet spot
Price range
£9.92–£40.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #284 within Indoor Lighting. It carries 743 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
36%
Out of stock, average day
6.4%
Average rank
#284in Indoor Lighting
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
743per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pink Lampshade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

43

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

40%

Top 20: 76%

Open market

27%

  • MiniSun34%
  • ValueLights15%
  • Giggi11%
  • LOLYSIC5%
  • Hi-ERA4%
  • Happy Homewares4%

Demand

Pink Lampshade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Pink Lampshade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink lampshade62K/yr
  • pink light shade42K/yr
  • pink lampshades for ceiling lights23K/yr
  • pink chandelier14K/yr
  • pink ceiling light shade13K/yr
  • pink lamp shade12K/yr
  • pink ceiling light12K/yr
  • girls light shade13K/yr
  • girls lampshade for bedroom11K/yr
  • pink light shade ceiling11K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Lampshade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.28

small

I will say it is a bit small for the main light shade

A bit big

Color15%+1.28

not true to colour

its not dark grey its light grey

Quite a lot darker than the picture I don't know if ive been sent the wrong shade or if the colour in the pucture is wrong

Advertised Vs Actual Product6%−0.04

The product is not as it should be

looks nothing like the photo

Not as it looks

Value For Money6%+0.75

at this price of £15.99 I could have easily found pre assembled ones that were perfectly round so I have deducted a star

Not worth the money

its hugely overpriced

Quality-Overall5%+0.40

another Amazon cheap product

Looks very cheap

Very bad quality

Love

Color25%+1.28

Beautiful shade

Nice colour

Beautiful shade exact colour

Brightness/Shine/Glow18%+1.68

Amazing and still lets light out

The light shades are lovely

It gives off a soft light

Quality-Overall13%+0.40

Nice pattern & quality

No Complaints

Good quality

Value For Money12%+0.75

good value for money

Good value for money

Good for the money

Size-Overall7%−0.28

Fits and looks brilliant

Easy to fit

Fits as required

Return

0.8% Return rate 82% Fixable by listing

Size-Overall48%█▇▇▇█▇

small

I will say it is a bit small for the main light shade

A bit big

Color26%▄▇▅███

not true to colour

its not dark grey its light grey

Quite a lot darker than the picture I don't know if ive been sent the wrong shade or if the colour in the pucture is wrong

Quality-Overall6%█▃▁▃▂▄

another Amazon cheap product

Looks very cheap

Very bad quality

Defective Material/Parts5%▃▃█▅▂▂

Parts missing ATM

Advertised Vs Actual Product2%▁▃██▁█

The product is not as it should be

looks nothing like the photo

Not as it looks

FAQ

Common Pink Lampshade questions

Answered from the same tracked data.