Skip to content

Pink Lamp

Maybe

Returns run at only 1.4% of orders. But demand is soft, at -31.9% this quarter, so Pink Lamp is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 370 Lighting niches · +5 vs the category median of 47
Market size
£43K/yr189K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
31%top-5 click share · 34 brands · 38 sellers

Flapen Score

Pink Lamp against its category

The dotted line is the Lighting average. Past it, Pink Lamp is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Lamp 189K times last year and spent an estimated £43K. The top 5 brands take 57% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
1.3%
Market size, estimated
£43Ka year
Top search term
pink lamp84K searches a year

02 · Price

A sale here is worth £17.97.

Listings sell for £17.97 on average, from £7.90 to £42.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.97 that is £0 to £2K a year per listing.

Average price
£17.97inside the $15 to $100 sweet spot
Price range
£7.90–£42.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #525 within Indoor Lighting. It carries 544 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
53%
Out of stock, average day
16.9%
Average rank
#525in Indoor Lighting
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
544per listing
Listings tracked
59

04 · Newcomers

Amazon counts 1 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pink Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£861£2K£3K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

38

Top-5 brand share

57%

Top 20: 92%

Top-5 click share

31%

Top 20: 70%

Open market

38%

  • MiniSun16%
  • Aooshine14%
  • ValueLights14%
  • SKIKHN7%
  • UPXNBOR6%
  • Britalia5%

Demand

Pink Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Pink Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink lamp84K/yr
  • pink table lamp24K/yr
  • pink bedside lamp24K/yr
  • pink desk lamp14K/yr
  • pink lamps10K/yr
  • pink table lamps12K/yr
  • lamp pink6K/yr
  • pink bedside lamps5K/yr
  • bedside lamp pink5K/yr
  • desk lamp pink4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging15%−0.06

doesnt stay charged for long

Won't _charge

no good for charging my phone too slow Tricky unwrapping it

Durability14%−0.15

Doesn't last for long

Stopped working after 1 day

flimsy and stopped working very quickly

Brightness/Shine/Glow10%+2.88

when on it isn't very bright

Not bright at all

isn't that bright either

Size-Overall9%

Very small

Beware this lamp is tiny

little bit small

Battery Life6%−0.03

battery did not last as long as some reviewers mentioned

Battery life is too low

Battery life seems short even after full charge

Love

Brightness/Shine/Glow43%+2.88

the brightness is impressive

Great light

really bright

Quality-Overall10%+0.38

Really good and gives the right vibe we aimed for

Excellent quality

Great product

Value For Money8%+0.24

Worth it

Good value for money

Good for the price

Color6%+0.55

Really cute & neutral colour

I like it adds colour to the room

the colour is cool

Charging4%−0.06

They hold charge so well

charges easily

Looks great charge lasts a long time

Return

1.4% Return rate 54% Fixable by listing

Size-Overall23%▅▆▃█▃▅

Very small

Beware this lamp is tiny

little bit small

Color20%▃▃█▄▅▅
Brightness/Shine/Glow9%█▃▃▂▄▂

when on it isn't very bright

Not bright at all

isn't that bright either

Functionality-Overall8%▁▇▅▇██

Doesn't stay on

Don't work

Charging7%▁▅▆▂█▄

doesnt stay charged for long

Won't _charge

no good for charging my phone too slow Tricky unwrapping it

FAQ

Common Pink Lamp questions

Answered from the same tracked data.