Skip to content

Pink Fairy Lights

Fail

Shoppers spend an estimated $37K a year here, so Pink Fairy Lights is a Fail.

Flapen Score
47
47 / 100
Ranks 177 of 370 Lighting niches · on the category median
Market size
£37K/yr125K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
44%top-5 click share · 25 brands · 30 sellers

Flapen Score

Pink Fairy Lights against its category

The dotted line is the Lighting average. Past it, Pink Fairy Lights is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Fairy Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Fairy Lights 125K times last year and spent an estimated £37K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
3.6%
Market size, estimated
£37Ka year
Peak month
December5.5× the quietest month
Top search term
pink fairy lights42K searches a year

02 · Price

A sale here is worth £8.26.

Listings sell for £8.26 on average, from £1.70 to £19.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.26 that is £826 to £2K a year per listing.

Average price
£8.26under the $15 to $100 sweet spot
Price range
£1.70–£19.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£826–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #225 within String Lights. It carries 852 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
94%
Out of stock, average day
18.8%
Average rank
#225in String Lights
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
852per listing
Listings tracked
34

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pink Fairy Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

30

Est. top-5 brand share

56%

Top 20: 95%

Est. top-5 click share

44%

Top 20: 85%

Open market

38%

  • Dalugo21%
  • cshare14%
  • Afaiup7%
  • RSLOVE7%
  • JXLEDAYY7%
  • iNextStation6%

Demand

Pink Fairy Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Pink Fairy Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pink fairy lights42K/yr
  • pink led lights11K/yr
  • pink light9K/yr
  • pink lights11K/yr
  • light pink4K/yr
  • pink fairy lights battery operated6K/yr
  • fairy lights pink5K/yr
  • pink fairy lights plug in8K/yr
  • pink string lights5K/yr
  • pink battery fairy lights4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Fairy Lights

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Color”
1.8%of orders come back
“received a dark purple looking colour”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pink Fairy Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data