Skip to content

Pink Fairy Lights

Fail

Shoppers spend only $37K a year here, so Pink Fairy Lights is a Fail.

Flapen Score
47
47 / 100
Ranks 177 of 370 Lighting niches · on the category median
Market size
£37K/yr125K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
44%top-5 click share · 25 brands · 30 sellers

Flapen Score

Pink Fairy Lights against its category

The dotted line is the Lighting average. Past it, Pink Fairy Lights is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Fairy Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Fairy Lights 125K times last year and spent an estimated £37K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
3.6%
Market size, estimated
£37Ka year
Peak month
December5.5× the quietest month
Top search term
pink fairy lights42K searches a year

02 · Price

A sale here is worth £8.26.

Listings sell for £8.26 on average, from £1.70 to £19.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.26 that is £826 to £2K a year per listing.

Average price
£8.26under the $15 to $100 sweet spot
Price range
£1.70–£19.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£826–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #225 within String Lights. It carries 852 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
94%
Out of stock, average day
18.8%
Average rank
#225in String Lights
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
852per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pink Fairy Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

30

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

44%

Top 20: 85%

Open market

38%

  • Dalugo21%
  • cshare14%
  • Afaiup7%
  • RSLOVE7%
  • JXLEDAYY7%
  • iNextStation6%

Demand

Pink Fairy Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Pink Fairy Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink fairy lights42K/yr
  • pink led lights11K/yr
  • pink light9K/yr
  • pink lights11K/yr
  • light pink4K/yr
  • pink fairy lights battery operated6K/yr
  • fairy lights pink5K/yr
  • pink fairy lights plug in8K/yr
  • pink string lights5K/yr
  • pink battery fairy lights4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Fairy Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%+1.35

received a dark purple looking colour

It is not clear from the description of these lights that they are half pink

Not true colour

Durability10%−0.12

Cheap and breaks easily

Not durable

Malfunctioned after two months

Quality-Overall10%+0.14

quality is not great

Cube looks cheap

Very expensive for the quality of the product - returned to Amazon for a refund

Size-Overall9%−0.05

Lead is quite short

Although they are a little short for my intended use

It's actually a lot smaller

Charging7%−0.05

I just wish Id bought the one that said it could be charged

There is no rechargeable battery

don't use smart charger

Love

Brightness/Shine/Glow27%+1.59

Bright

Nice mood lighting

It's a nice light

Color22%+1.35

Lovely colour

Works well & the colours are vibrant

Beautiful colours

Quality-Overall13%+0.14

Good quality excellent value for the price easy to set up

Good quality

No issues

Advertised Vs Actual Product7%−0.06

As advertised

Better than i expected

Exactly what she wanted

Value For Money6%+0.53

Good VALUE for money

VALUE FOR MONEY

good price

Return

1.8% Return rate 42% Fixable by listing

Color14%▃▆▄▄█▄

received a dark purple looking colour

It is not clear from the description of these lights that they are half pink

Not true colour

Brightness/Shine/Glow12%▆▅█▅▇▃

Poor light effect

not brilliant

Functionality-Overall11%▆▄█▅▄▃
Size-Overall10%█▅▅▆▆▆

Lead is quite short

Although they are a little short for my intended use

It's actually a lot smaller

Advertised Vs Actual Product9%▆▇█▅▆▄

the false pictures are hella rude

Misleading pictures

so the promotion pictures are extremely misleading

FAQ

Common Pink Fairy Lights questions

Answered from the same tracked data.