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Picture Lights for Wall

Fail

Demand is soft, at -34.6% this quarter, so Picture Lights for Wall is a Fail.

Flapen Score
48
48 / 100
Top 44% of 370 Lighting niches · +1 vs the category median of 47
Market size
£156K/yr606K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
43%top-5 click share · 22 brands · 30 sellers

Flapen Score

Picture Lights for Wall against its category

The dotted line is the Lighting average. Past it, Picture Lights for Wall is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture Lights for Wall market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picture Lights for Wall 606K times last year and spent an estimated £156K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 606K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
606K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
1.4%
Market size, estimated
£156Ka year
Peak month
January2.6× the quietest month
Top search term
picture lights for wall184K searches a year

02 · Price

A sale here is worth £18.69.

Listings sell for £18.69 on average, from £9.59 to £30.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.69 that is £2K to £5K a year per listing.

Average price
£18.69inside the $15 to $100 sweet spot
Price range
£9.59–£30.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #21 within Indoor Lighting. It carries 560 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
94%
Out of stock, average day
1.0%
Average rank
#21in Indoor Lighting
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
560per listing
Listings tracked
36

04 · Newcomers

4 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Picture Lights for Wall products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

30

Est. top-5 brand share

66%

Top 20: 99%

Est. top-5 click share

43%

Top 20: 84%

Open market

30%

  • EZVALO25%
  • HARPER LIVING24%
  • Coollamp7%
  • Homelist5%
  • AMFUN5%
  • Kitloo5%

Demand

Picture Lights for Wall search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Picture Lights for Wall search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • picture lights for wall184K/yr
  • picture lights75K/yr
  • picture light69K/yr
  • rechargeable picture light35K/yr
  • picture lights for wall rechargeable34K/yr
  • rechargeable picture lights for wall25K/yr
  • battery picture light29K/yr
  • wireless picture lights for wall21K/yr
  • picture wall light15K/yr
  • battery picture lights for wall15K/yr

Reviews and returns

What reviews say buyers love and hate about Picture Lights for Wall

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Charging”
3.2%of orders come back
“now they dont charge”
A buyer, on “Charging”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Picture Lights for Wall questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data