Skip to content

Picture Lights for Wall

Fail

Demand is soft, at -34.6% this quarter, so Picture Lights for Wall is a Fail.

Flapen Score
48
48 / 100
Top 44% of 370 Lighting niches · +1 vs the category median of 47
Market size
£156K/yr606K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
43%top-5 click share · 22 brands · 30 sellers

Flapen Score

Picture Lights for Wall against its category

The dotted line is the Lighting average. Past it, Picture Lights for Wall is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture Lights for Wall market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picture Lights for Wall 606K times last year and spent an estimated £156K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 606K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
606K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
1.4%
Market size, estimated
£156Ka year
Peak month
January2.6× the quietest month
Top search term
picture lights for wall184K searches a year

02 · Price

A sale here is worth £18.69.

Listings sell for £18.69 on average, from £9.59 to £30.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.69 that is £2K to £5K a year per listing.

Average price
£18.69inside the $15 to $100 sweet spot
Price range
£9.59–£30.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #21 within Indoor Lighting. It carries 560 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
94%
Out of stock, average day
1.0%
Average rank
#21in Indoor Lighting
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
560per listing
Listings tracked
36

04 · Newcomers

Amazon counts 4 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Picture Lights for Wall products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

30

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

43%

Top 20: 84%

Open market

30%

  • EZVALO25%
  • HARPER LIVING24%
  • Coollamp7%
  • Homelist5%
  • AMFUN5%
  • Kitloo5%

Demand

Picture Lights for Wall search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Picture Lights for Wall search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picture lights for wall184K/yr
  • picture lights75K/yr
  • picture light69K/yr
  • rechargeable picture light35K/yr
  • picture lights for wall rechargeable34K/yr
  • rechargeable picture lights for wall25K/yr
  • battery picture light29K/yr
  • wireless picture lights for wall21K/yr
  • picture wall light15K/yr
  • battery picture lights for wall15K/yr

Reviews and returns

What reviews say buyers love and hate about Picture Lights for Wall

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging19%−0.11

now they dont charge

dont hold its charge

Takes less than 4 hours to fully charge

Battery Life9%−0.11

Short battery life

Terrible Battery Life

batterys dont last long

Value For Money6%+0.52

Looks so expensive

This one isn't cheap

More expensive than was expected

Functionality-Overall5%−0.09

it doesnt work

It's just stopped working

Not functional

Size-Overall4%+0.14

Extremely poor fit as seen in picture considering the amounts of money it cost thought it would be of a better fit

It's a larger battery than similar products I've reviewed before

Small

Love

Brightness/Shine/Glow21%+1.54

They are bright

Great light

Bright lights

Quality-Overall11%+0.28

Great quality lights

solid built quality

Excellent product

Assembly/Installation8%+0.93

Very easy to set up as well

Easy to assemble

Easy install

Value For Money7%+0.52

Brilliant for the money

Excellent value for money

good value

Charging7%−0.11

Charge quickly

Easy to put up and charge

easy to charge

Return

3.2% Return rate 50% Fixable by listing

Size-Overall18%▅▆▆█▆▇

Extremely poor fit as seen in picture considering the amounts of money it cost thought it would be of a better fit

It's a larger battery than similar products I've reviewed before

Small

Color17%▇▄▇█▇▆
Brightness/Shine/Glow9%▇▃▆▅█▆

brightness of this does one not light-up the bottom of the board very well

doesn't light up a dartboard as claimed

they do not produce light anything like the images shown avoid

Charging8%▆█▆▅▅▅

now they dont charge

dont hold its charge

Takes less than 4 hours to fully charge

Defective Material/Parts7%██▇▅▃▅

FAQ

Common Picture Lights for Wall questions

Answered from the same tracked data.