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Photo Clip String Lights

Fail

Shoppers spend only $26K a year here, so Photo Clip String Lights is a Fail.

Flapen Score
40
40 / 100
Ranks 267 of 370 Lighting niches · −7 vs the category median of 47
Market size
£26K/yr46K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
64%top-5 click share · 11 brands · 25 sellers

Flapen Score

Photo Clip String Lights against its category

The dotted line is the Lighting average. Past it, Photo Clip String Lights is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Clip String Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photo Clip String Lights 46K times last year and spent an estimated £26K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
5.5%
Market size, estimated
£26Ka year
Peak month
December3.3× the quietest month
Top search term
photo clip string lights14K searches a year

02 · Price

A sale here is worth £10.48.

Listings sell for £10.48 on average, from £3.98 to £29.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £10.48 that is £1K to £3K a year per listing.

Average price
£10.48under the $15 to $100 sweet spot
Price range
£3.98–£29.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #67 within String Lights. It carries 2,139 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#67in String Lights
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,139per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Photo Clip String Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

25

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

9%

  • Kolpop28%
  • litogo24%
  • HXWEIYE20%
  • CNMTCCO9%
  • slochi5%
  • AUAUY5%
  • Open — no brand owns it (5 brands, 9%)

Demand

Photo Clip String Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Photo Clip String Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photo clip string lights14K/yr
  • photo lights for wall11K/yr
  • fairy lights with clips for photos7K/yr
  • led photo clip string lights4K/yr
  • peg lights for photos2K/yr
  • fairy lights with pegs4K/yr
  • peg lights2K/yr
  • peg fairy lights1K/yr
  • photo string lights and pegs634/yr

Reviews and returns

What reviews say buyers love and hate about Photo Clip String Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging23%−0.15

Takes less than 4 hours to fully charge

unfortunately one of them won't recharge anymore

dont hold its charge

Battery Life8%−0.07

Very very low battery

The only thing is we hope battery can last a bit longer once it's been charged

Terrible Battery Life

Durability6%−0.11

broke after a week or so

don't last long

Stopped working today

Size-Overall5%+0.41

Extremely poor fit as seen in picture considering the amounts of money it cost thought it would be of a better fit

wall hanging pins are not fit for purpose unfortunately

Functionality-Overall5%−0.06

Didn't work at all,very disappointed

Not functional

Love

Brightness/Shine/Glow26%+1.41

Great light

Pretty and bright

the brightness is perfect for bedrooms

Quality-Overall17%+1.00

Good quality

No complaints

Beautiful high quality wall light

Advertised Vs Actual Product5%+0.16

Just what I was looking for

Exactly as described

Does exactly what it claims

Display-Overall5%+0.40

great display item

Perfect Christmas Card Display

Great picture lights

Ease Of Use5%−0.05

easy to use

easy to hook on

Easy to fit and highly controllable

Return

2.1% Return rate 54% Fixable by listing

Size-Overall23%▆▇▅▆▅█

Extremely poor fit as seen in picture considering the amounts of money it cost thought it would be of a better fit

wall hanging pins are not fit for purpose unfortunately

Color12%▄▂▄█▅▄

Sent back as the gold colour is quite yellow and looks cheap

Brightness/Shine/Glow8%▂▆▃▅█▃
Advertised Vs Actual Product8%▄▃▃█▆▆
Quality-Overall7%▂█▇▃▅▄

FAQ

Common Photo Clip String Lights questions

Answered from the same tracked data.