Philips Sunrise Alarm Clock
FailDemand is soft, at -59.3% this quarter, so Philips Sunrise Alarm Clock is a Fail.
- Flapen Score
- 29 / 100Ranks 344 of 370 Lighting niches · −18 vs the category median of 4729
- Market size
- £48K/yr33K searches / yr
- 90-day growth
- -59.3%search demand this quarter
- Competition
- 81%top-5 click share · 5 brands · 21 sellers
Flapen Score
Philips Sunrise Alarm Clock against its category
The dotted line is the Lighting average. Past it, Philips Sunrise Alarm Clock is stronger. Inside it, weaker.
Market
The Philips Sunrise Alarm Clock market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Philips Sunrise Alarm Clock 33K times last year and spent an estimated £48K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -59.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -59.3%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £48Ka year
- Peak month
- November6.0× the quietest month
- Top search term
- philips alarm clock6K searches a year
02 · Price
A sale here is worth £63.23.
Listings sell for £63.23 on average, from £17.55 to £193.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £63.23 that is £6K to £16K a year per listing.
- Average price
- £63.23inside the $15 to $100 sweet spot
- Price range
- £17.55–£193.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£16K
- Returns
- 4.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Indoor Lighting. It carries 970 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #114in Indoor Lighting
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 970per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Philips Sunrise Alarm Clock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips SmartSleep Sleep and Wake-Up Light Simulated Sunrise and Sunset Multiple Lights and Sounds RelaxBreathe to Sleep HF3651/01
- Price
- £127.56
- Rating
- 4.4/5
- Reviews
- 504
- Age
- 8y ago

Philips SmartSleep Wake-up Light Coloured Sunrise and Sunset Simulation 7 Natural Sounds FM Radio & Reading Lamp Tap Snooze (Model HF3531/01)
- Price
- £102.95
- Rating
- 4.4/5
- Reviews
- 566
- Age
- 8y ago

Philips Wake Up Light White 5 Natural Alarm Sounds Sunrise Simulation Midnight Light HF3519/01
- Price
- £89.86
- Rating
- 4.2/5
- Reviews
- 162
- Age
- 5y ago

Philips TAR3356 Big Display FM Clock Radio
- Price
- £17.55
- Rating
- 3.2/5
- Reviews
- 53
- Age
- 8mo ago

Lumie Sunrise Alarm - Sunrise Wake-up Alarm Sunset Sleep Feature Sounds and Mood Lighting White
- Price
- £27.90
- Rating
- 4.3/5
- Reviews
- 3,383
- Age
- 7y ago
Trending
90-day click momentum
Philips TAR4650 Dual Alarm DAB/FM Clock Radio With USB With Multicable
- Price
- £38.30
- Rating
- 3.9/5
- Reviews
- 35
- Age
- 8mo ago

Philips TAR3356 Big Display FM Clock Radio
- Price
- £17.55
- Rating
- 3.2/5
- Reviews
- 53
- Age
- 8mo ago

PHILIPS TAR3306/12 - Clock radio - Large readable screen - Digital FM tuner 20 preset stations - Dual alarm - Progressive volume
- Price
- £25.83
- Rating
- 4.1/5
- Reviews
- 3,844
- Age
- 5y ago

Philips Hue Twilight Smart Sleep and Wake-Up Lamp White & Color Light Bluetooth Compatible Voice Control with Alexa Apple Home & Google Assistant
- Price
- £193.97
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 2y ago

Braun Digital Alarm Clock with Date Month and Temperature Displayed Negative LCD Display Quick Set Crescendo Beep Alarm in Black model BC10B (1 Pack)
- Price
- £28.20
- Rating
- 4.1/5
- Reviews
- 1,544
- Age
- 5y ago
Newest
by launch date
Philips TAR3356 Big Display FM Clock Radio
- Price
- £17.55
- Rating
- 3.2/5
- Reviews
- 53
- Age
- 8mo ago

Philips TAR4650 Dual Alarm DAB/FM Clock Radio With USB With Multicable
- Price
- £38.30
- Rating
- 3.9/5
- Reviews
- 35
- Age
- 8mo ago

Philips TAR4500 Dual Alarm FM Clock Radio with USB-C Charging Port
- Price
- £23.37
- Rating
- 4.0/5
- Reviews
- 129
- Age
- 1y ago

Dreamegg Sunrise Alarm Clock White Noise Machine with 29 Sounds White
- Price
- £51.99
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 1y ago

Philips Hue Twilight Smart Sleep and Wake-Up Lamp White & Color Light Bluetooth Compatible Voice Control with Alexa Apple Home & Google Assistant
- Price
- £193.97
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- PHILIPS87%
- Lumie7%
- Philips Hue2%
- Dreamegg2%
- Braun2%
Demand
Philips Sunrise Alarm Clock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Philips Sunrise Alarm Clock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips alarm clock6K/yr
- philips wake up light4K/yr
- philips smartsleep wake-up light3K/yr
- phillips sunrise alarm clock4K/yr
- philips alarm clock sunrise2K/yr
- philips smart sleep4K/yr
- philips sunrise alarm clock7K/yr
- sunrise alarm clock phillips3K/yr
Reviews and returns
What reviews say buyers love and hate about Philips Sunrise Alarm Clock
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far too bright on the lowest setting
it's immediately too bright
It wasnt the brightest light
I don't think this is worth the money
Overpriced
I wouldnt bother with the more expensive ones as there all pretty much the same
not that it lasted a night
Faulty after one month
Stops working after a while
THIS IS NOT A DAB RADIO AS ADVERTISED NOT HAPPY WITH THIS PRODUCT
Advert lies not dab just fm
Bit disappointed advert said dab / fm
very cheap looking
Poor quality
Not good
Love
Excellent value for money
Great value for money
Good value for the price
Build Quality: It has a solid feel to it
Excellent Product
There's a good variety
Brightness is quite good
I like the light
The light is very bright
the dual alarm feature is really handy for different wake-up times
ease of waking up
Absolutely love this wake-up light alarm clock
Its also very user-friendly once set up
Easy to use
Easy to operate
Return
4.1% Return rate 16% Fixable by listing
could not make it work
It didn't work so had to return it
Far too bright on the lowest setting
it's immediately too bright
It wasnt the brightest light
very cheap looking
Poor quality
Not good
THIS IS NOT A DAB RADIO AS ADVERTISED NOT HAPPY WITH THIS PRODUCT
Advert lies not dab just fm
Bit disappointed advert said dab / fm
The controls are poorly designed
The buttons are incredibly small
Fiddly controls
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Sunrise Alarm Clock questions
Answered from the same tracked data.









