How competitive is the Philips Sunrise Alarm Clock niche on Amazon United Kingdom?

5 brands and 21 sellers compete in Philips Sunrise Alarm Clock on Amazon United Kingdom. The top 5 Philips Sunrise Alarm Clock products take 81% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Philips Sunrise Alarm Clock?

Philips Sunrise Alarm Clock buyers on Amazon United Kingdom complain most about Brightness/Shine/Glow, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 4.1%.

What does it cost to enter the Philips Sunrise Alarm Clock niche?

Philips Sunrise Alarm Clock sells for £63.23 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £17.55–£193.97. The average incumbent carries 970 reviews — the moat a new listing must climb.

Philips Sunrise Alarm Clock

soft demand (-59.3% this quarter) — Philips Sunrise Alarm Clock doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Philips Sunrise Alarm Clock profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Philips Sunrise Alarm Clock is a £48K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 29/100.

Philips Sunrise Alarm Clock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -59.3% over the last 90 days and 2.3% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr1K

Search volume / yr-59.3%33K

Conversion rate2.3%

Avg price£63.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 21

Top-5 product click share81%

Open market0%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 13 products

Top Philips Sunrise Alarm Clock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips SmartSleep Sleep and Wake-Up Light Simulated Sunrise and Sunset Multiple Lights and Sounds RelaxBreathe to Sleep HF3651/01

Price: £127.56
Rating: 4.4/5
Reviews: 504
Age: 8y ago

Philips SmartSleep Wake-up Light Coloured Sunrise and Sunset Simulation 7 Natural Sounds FM Radio & Reading Lamp Tap Snooze (Model HF3531/01)

Price: £102.95
Rating: 4.4/5
Reviews: 566
Age: 8y ago

Philips Wake Up Light White 5 Natural Alarm Sounds Sunrise Simulation Midnight Light HF3519/01

Price: £89.86
Rating: 4.2/5
Reviews: 162
Age: 5y ago

Philips TAR3356 Big Display FM Clock Radio

Price: £17.55
Rating: 3.2/5
Reviews: 53
Age: 8mo ago

Lumie Sunrise Alarm - Sunrise Wake-up Alarm Sunset Sleep Feature Sounds and Mood Lighting White

Price: £27.90
Rating: 4.3/5
Reviews: 3,383
Age: 7y ago

Newest

by launch date

Philips TAR3356 Big Display FM Clock Radio

Price: £17.55
Rating: 3.2/5
Reviews: 53
Age: 8mo ago

Philips TAR4650 Dual Alarm DAB/FM Clock Radio With USB With Multicable

Price: £38.30
Rating: 3.9/5
Reviews: 35
Age: 8mo ago

Philips TAR4500 Dual Alarm FM Clock Radio with USB-C Charging Port

Price: £23.37
Rating: 4.0/5
Reviews: 129
Age: 1y ago

Dreamegg Sunrise Alarm Clock White Noise Machine with 29 Sounds White

Price: £51.99
Rating: 4.4/5
Reviews: 275
Age: 1y ago

Philips Hue Twilight Smart Sleep and Wake-Up Lamp White & Color Light Bluetooth Compatible Voice Control with Alexa Apple Home & Google Assistant

Price: £193.97
Rating: 4.5/5
Reviews: 128
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

PHILIPS87%
Lumie7%
Philips Hue2%
Dreamegg2%
Braun2%

Philips Sunrise Alarm Clock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume33KCVR2.3%Products13Brands5Top 5 Brands100%OOS Rate0.0%Rating4.1★Reviews970Avg BSR#114

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Top Philips Sunrise Alarm Clock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

philips alarm clock6K/yr -30.8%2.0% conv.
philips wake up light4K/yr -77.0%1.8% conv.
philips smartsleep wake-up light3K/yr -46.5%1.3% conv.
phillips sunrise alarm clock4K/yr -58.6%1.3% conv.
philips alarm clock sunrise2K/yr -18.7%2.8% conv.
philips smart sleep4K/yr -63.9%1.9% conv.
philips sunrise alarm clock7K/yr -84.8%0.7% conv.
sunrise alarm clock phillips3K/yr -64.3%0.8% conv.

What reviews say buyers love and hate about Philips Sunrise Alarm Clock

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Value For Money14%

“Excellent value for money”

Quality-Overall12%

“Build Quality: It has a solid feel to it”

Brightness/Shine/Glow10%

“Brightness is quite good”

Auto Sleep/Wake Feature8%

“the dual alarm feature is really handy for different wake-up times”

Ease Of Use8%

“Its also very user-friendly once set up”

What buyers complain about

71% of reviews

Brightness/Shine/Glow14%

“Far too bright on the lowest setting”

Value For Money12%

“I don't think this is worth the money”

Durability11%

“not that it lasted a night”

Advertised Vs Actual Product9%

“THIS IS NOT A DAB RADIO AS ADVERTISED NOT HAPPY WITH THIS PRODUCT”

Quality-Overall8%

“very cheap looking”

Philips Sunrise Alarm Clock return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

19%

2Brightness/Shine/Glow

14%

3Quality-Overall

4Advertised Vs Actual Product

5Touch/Button Controls

Common Philips Sunrise Alarm Clock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Philips Sunrise Alarm Clock 29/100 on Amazon United Kingdom — Skip it. The niche generates £48K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -59.3% over the last 90 days.