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Philips Sunrise Alarm Clock

Fail

Demand is soft, at -59.3% this quarter, so Philips Sunrise Alarm Clock is a Fail.

Flapen Score
29
29 / 100
Ranks 344 of 370 Lighting niches · −18 vs the category median of 47
Market size
£48K/yr33K searches / yr
90-day growth
-59.3%search demand this quarter
Competition
81%top-5 click share · 5 brands · 21 sellers

Flapen Score

Philips Sunrise Alarm Clock against its category

The dotted line is the Lighting average. Past it, Philips Sunrise Alarm Clock is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Sunrise Alarm Clock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Sunrise Alarm Clock 33K times last year and spent an estimated £48K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -59.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-59.3%
Conversion, latest week
2.3%
Market size, estimated
£48Ka year
Peak month
November6.0× the quietest month
Top search term
philips alarm clock6K searches a year

02 · Price

A sale here is worth £63.23.

Listings sell for £63.23 on average, from £17.55 to £193.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £63.23 that is £6K to £16K a year per listing.

Average price
£63.23inside the $15 to $100 sweet spot
Price range
£17.55–£193.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£6K–£16K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Indoor Lighting. It carries 970 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#114in Indoor Lighting
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
970per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Philips Sunrise Alarm Clock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • PHILIPS87%
  • Lumie7%
  • Philips Hue2%
  • Dreamegg2%
  • Braun2%

Demand

Philips Sunrise Alarm Clock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Philips Sunrise Alarm Clock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips alarm clock6K/yr
  • philips wake up light4K/yr
  • philips smartsleep wake-up light3K/yr
  • phillips sunrise alarm clock4K/yr
  • philips alarm clock sunrise2K/yr
  • philips smart sleep4K/yr
  • philips sunrise alarm clock7K/yr
  • sunrise alarm clock phillips3K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Sunrise Alarm Clock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow14%−0.07

Far too bright on the lowest setting

it's immediately too bright

It wasnt the brightest light

Value For Money12%+0.16

I don't think this is worth the money

Overpriced

I wouldnt bother with the more expensive ones as there all pretty much the same

Durability11%−0.16

not that it lasted a night

Faulty after one month

Stops working after a while

Advertised Vs Actual Product9%−0.09

THIS IS NOT A DAB RADIO AS ADVERTISED NOT HAPPY WITH THIS PRODUCT

Advert lies not dab just fm

Bit disappointed advert said dab / fm

Quality-Overall8%+0.47

very cheap looking

Poor quality

Not good

Love

Value For Money14%+0.16

Excellent value for money

Great value for money

Good value for the price

Quality-Overall12%+0.47

Build Quality: It has a solid feel to it

Excellent Product

There's a good variety

Brightness/Shine/Glow10%−0.07

Brightness is quite good

I like the light

The light is very bright

Auto Sleep/Wake Feature8%+0.24

the dual alarm feature is really handy for different wake-up times

ease of waking up

Absolutely love this wake-up light alarm clock

Ease Of Use8%+0.33

Its also very user-friendly once set up

Easy to use

Easy to operate

Return

4.1% Return rate 16% Fixable by listing

Functionality-Overall19%▅▄▅██▃

could not make it work

It didn't work so had to return it

Brightness/Shine/Glow14%█▆▃▄▅▆

Far too bright on the lowest setting

it's immediately too bright

It wasnt the brightest light

Quality-Overall9%▅▅▇█▃▇

very cheap looking

Poor quality

Not good

Advertised Vs Actual Product6%▅██▁▇▅

THIS IS NOT A DAB RADIO AS ADVERTISED NOT HAPPY WITH THIS PRODUCT

Advert lies not dab just fm

Bit disappointed advert said dab / fm

Touch/Button Controls6%▇▇▇▁▂█

The controls are poorly designed

The buttons are incredibly small

Fiddly controls

FAQ

Common Philips Sunrise Alarm Clock questions

Answered from the same tracked data.