philips sunrise alarm clock
Skip itSoft demand (-59.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£63.23avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good970.46avg incumbent reviews — the moat a new listing must climb
Price range
Okay£17.55–£193.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£48K£48K/yr · 33K searches
Growth
Bad-59.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, philips sunrise alarm clock is a £48K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
philips sunrise alarm clock market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- £47K–£63K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- PHILIPS87%
- Lumie7%
- Philips Hue2%
- Dreamegg2%
- Braun2%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -59.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Top philips sunrise alarm clock search terms
- philips alarm clock6K/yr
- philips wake up light4K/yr
- philips smartsleep wake-up light3K/yr
- phillips sunrise alarm clock4K/yr
- philips alarm clock sunrise2K/yr
- philips smart sleep4K/yr
- philips sunrise alarm clock7K/yr
- sunrise alarm clock phillips3K/yr
Top philips sunrise alarm clock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips SmartSleep Sleep and Wake-Up Light Simulated Sunrise and Sunset Multiple Lights and Sounds RelaxBreathe to Sleep HF3651/01
PHILIPS£127.564.4★504 rev
Philips SmartSleep Wake-up Light Coloured Sunrise and Sunset Simulation 7 Natural Sounds FM Radio & Reading Lamp Tap Snooze (Model HF3531/01)
PHILIPS£102.954.4★566 rev
Philips Wake Up Light White 5 Natural Alarm Sounds Sunrise Simulation Midnight Light HF3519/01
PHILIPS£89.864.2★162 rev
Philips TAR3356 Big Display FM Clock Radio
PHILIPS£17.553.2★53 rev
Lumie Sunrise Alarm - Sunrise Wake-up Alarm Sunset Sleep Feature Sounds and Mood Lighting White
Lumie£27.904.3★3,383 rev
Newest
by launch datePhilips TAR3356 Big Display FM Clock Radio
PHILIPS£17.5553 rev
Philips TAR4650 Dual Alarm DAB/FM Clock Radio With USB With Multicable
PHILIPS£38.3035 rev
Philips TAR4500 Dual Alarm FM Clock Radio with USB-C Charging Port
PHILIPS£23.37129 rev
Dreamegg Sunrise Alarm Clock White Noise Machine with 29 Sounds White
Dreamegg£51.99275 rev
Philips Hue Twilight Smart Sleep and Wake-Up Lamp White & Color Light Bluetooth Compatible Voice Control with Alexa Apple Home & Google Assistant
Philips Hue£193.97128 rev
Trending
90-day click momentumPhilips TAR4650 Dual Alarm DAB/FM Clock Radio With USB With Multicable
PHILIPS£38.303.9★
Philips TAR3356 Big Display FM Clock Radio
PHILIPS£17.553.2★
PHILIPS TAR3306/12 - Clock radio - Large readable screen - Digital FM tuner 20 preset stations - Dual alarm - Progressive volume
PHILIPS£25.834.1★
Philips Hue Twilight Smart Sleep and Wake-Up Lamp White & Color Light Bluetooth Compatible Voice Control with Alexa Apple Home & Google Assistant
Philips Hue£193.974.5★
Braun Digital Alarm Clock with Date Month and Temperature Displayed Negative LCD Display Quick Set Crescendo Beep Alarm in Black model BC10B (1 Pack)
Braun£28.204.1★
What buyers say about philips sunrise alarm clock
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Build Quality: It has a solid feel to it”
“Brightness is quite good”
“the dual alarm feature is really handy for different wake-up times”
“Its also very user-friendly once set up”
“The design is beautiful”
“Gorgeous colour”
“the sound quality is decent”
“has actually improved my sleep routine”
“Item as described”
What buyers complain about
“Far too bright on the lowest setting”
“I don't think this is worth the money”
“not that it lasted a night”
“THIS IS NOT A DAB RADIO AS ADVERTISED NOT HAPPY WITH THIS PRODUCT”
“very cheap looking”
“Too big”
“difficult to set up”
“The controls are poorly designed”
“could not make it work”
“I was a little sceptical about these alarms”
Top return reasons
Common questions
- Is philips sunrise alarm clock profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -59.3%. Flapen's verdict: Skip it (29/100).
- How competitive is the philips sunrise alarm clock niche?
- 5 brands and 21 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in philips sunrise alarm clock?
- Top complaints mined from reviews: Brightness/Shine/Glow, Value For Money, Durability. The return rate is 4.1%.
- When does demand for philips sunrise alarm clock peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the philips sunrise alarm clock niche?
- Listings span £17.55–£193.97; the average listing price is £63.23 (sweet spot $15–$100). The average incumbent carries 970 reviews — the moat a new listing must climb.