philips hue ceiling
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great398.87avg incumbent reviews — the moat a new listing must climb
Avg price
Good£127.54avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£126K£126K/yr · 39K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Okay£20.55–£323.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, philips hue ceiling is a £126K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
philips hue ceiling market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £64K–£96K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #358
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Philips Hue97%
- Innr2%
- PHILIPS2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 42 weeks — -41.7% search growth over the last 90 days.Top philips hue ceiling search terms
- philips hue ceiling light15K/yr
- hue ceiling light13K/yr
- philips hue ceiling10K/yr
Top philips hue ceiling products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Hue Devote Smart LED Panel Light White and Color Ambiance Round 30cm 16.6W 2000 Lumens White Frame for Indoor Home Lighting Ceiling Living Room Kitchen Hallway 1 Pack S
Philips Hue£49.204.6★734 rev
Philips Hue Devote Smart LED Panel Light White and Color Ambiance Round 30cm 16.6W 2000 Lumens White Frame for Indoor Home Lighting Ceiling Living Room Kitchen Hallway 2 Pack S
Philips Hue£90.964.6★734 rev
Philips Hue Devote Smart LED Panel Light White and Color Ambiance Round 43 cm 23W 2900 Lumens White Frame for Indoor Home Lighting Ceiling Living Room Kitchen Hallway 1 Pack M
Philips Hue£82.474.6★734 rev
![Philips Hue NEW Infuse White and Colour Ambiance Smart Ceiling Light [Medium - White] with Bluetooth. Works with Alexa Google Assistant and Apple Homekit](https://m.media-amazon.com/images/I/21cvc+qvd3L.jpg)
Philips Hue NEW Infuse White and Colour Ambiance Smart Ceiling Light [Medium - White] with Bluetooth. Works with Alexa Google Assistant and Apple Homekit
Philips Hue£130.414.4★532 rev
![Philips Hue Enrave White Ambiance Smart Ceiling Light [Small] Black. Works with Alexa Google Assistant and Apple Homekit](https://m.media-amazon.com/images/I/21mzqbOW0HL.jpg)
Philips Hue Enrave White Ambiance Smart Ceiling Light [Small] Black. Works with Alexa Google Assistant and Apple Homekit
Philips Hue£72.144.6★676 rev
Newest
by launch datePhilips Hue Devote Smart LED Panel Light White and Color Ambiance Round 30cm 16.6W 2000 Lumens White Frame for Indoor Home Lighting Ceiling Living Room Kitchen Hallway 1 Pack S
Philips Hue£49.20734 rev
Philips Hue Devote Smart LED Panel Light White and Color Ambiance Round 30cm 16.6W 2000 Lumens White Frame for Indoor Home Lighting Ceiling Living Room Kitchen Hallway 2 Pack S
Philips Hue£90.96734 rev
Philips Hue Devote Smart LED Panel Light White and Color Ambiance Round 43 cm 23W 2900 Lumens White Frame for Indoor Home Lighting Ceiling Living Room Kitchen Hallway 1 Pack M
Philips Hue£82.47734 rev
![Philips Hue White Ambiance Aurelle Smart LED Panel Light [120x30cm - Black] for Indoor Home Smart Lighting Wall Ceiling Bedroom Livingroom New Generation](https://m.media-amazon.com/images/I/31+ZRBtB6YL.jpg)
Philips Hue White Ambiance Aurelle Smart LED Panel Light [120x30cm - Black] for Indoor Home Smart Lighting Wall Ceiling Bedroom Livingroom New Generation
Philips Hue£135.3065 rev
Innr Smart Ceiling Light 30cm Warm - Cool White for Hue* and Zigbee Hubs
Innr£31.98176 rev
Trending
90-day click momentumPhilips Hue White Ambiance Aurelle Smart LED Panel Light [120x30cm - Black] for Indoor Home Smart Lighting Wall Ceiling Bedroom Livingroom New Generation
Philips Hue£135.304.2★
Philips Hue White & Color Ambiance Centura Pack of 3 Round recessed spotlights dimmable Ceiling Lights for The Hue System with 16 Million Colours Intelligent Light Control via Voice and app White.
Philips Hue£112.874.5★
![Philips Hue Infuse White and Colour Ambiance Smart Ceiling Light [Medium - White] with Bluetooth. Works with Alex Google Assistant and Apple Homekit](https://m.media-amazon.com/images/I/312oSdXma+L.jpg)
Philips Hue Infuse White and Colour Ambiance Smart Ceiling Light [Medium - White] with Bluetooth. Works with Alex Google Assistant and Apple Homekit
Philips Hue£128.274.4★
Philips Hue Enrave White Ambiance Smart Ceiling Light [Small] Black. Works with Alexa Google Assistant and Apple Homekit
Philips Hue£72.144.6★
Philips Hue Devote Smart LED Panel Light White and Color Ambiance Round 30cm 16.6W 2000 Lumens White Frame for Indoor Home Lighting Ceiling Living Room Kitchen Hallway 2 Pack S
Philips Hue£90.964.6★
What buyers say about philips hue ceiling
What buyers praise and complain about, mined from review topics.What buyers love
“Great light”
“Very easy to install”
“Excellent piece of kit”
“Easy to fit”
“good illumination and colour balance”
“Easy to make the change too”
“well made, looks good and gives a nice light,”
“Its stated lumen level looks as advertised”
“Hue light to add to my collection”
“great value”
What buyers complain about
“6 months lifespan”
“not as bright”
“it's expensive for what it is”
“However the alternative never worked properly so i find this Hue light to be perfect”
“The fitting is a bit fiddly”
“messed with the colour options”
“Compatibility problem with Apple home”
“Was very unimpressed with that as it kept putting up adverts anytime you tried to do anything”
“Unfortunately despite lots of effort”
Top return reasons
Common questions
- Is philips hue ceiling profitable to sell on Amazon United Kingdom?
- The niche generates £126K/yr across 15 tracked products. 90-day search growth is -41.7%. Flapen's verdict: Skip it (28/100).
- How competitive is the philips hue ceiling niche?
- 3 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in philips hue ceiling?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Value For Money. The return rate is 4.2%.
- What does it cost to enter the philips hue ceiling niche?
- Listings span £20.55–£323.10; the average listing price is £127.54 (sweet spot $15–$100). The average incumbent carries 399 reviews — the moat a new listing must climb.