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Pergola Lights

Pergola Lights shows a sweet-spot price point ($21.80 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 16Growth 62Conversion 32Competition 59Returns 83Price range 86Avg price 92Brand share 83Review moat 74Quality gap 57
This niche Category average

Is Pergola Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pergola Lights is a £64K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.

Pergola Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +39.7% over the last 90 days and 2.5% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr3K
Search volume / yr+39.7%116K
Conversion rate2.5%
Avg price£21.80

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers23 · 28
Top-5 product click share49%
Open market48%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement100%
New entrants (1y)13· 10 succeeded
Avg rating4.4★
Avg reviews525

Top Pergola Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

28

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

49%

Top 20: 91%

Open market

42%

  • Warlisou20%
  • Roravilila10%
  • ZOTOYI8%
  • EVXFG8%
  • GPATIO7%
  • YRATERVSR7%

Pergola Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR2.5%Products28Brands23Top 5 Brands52%OOS Rate15.9%Rating4.4★Reviews525Avg BSR#174
4K3KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.3×

Top Pergola Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pergola lights35K/yr
  • outdoor bulb lights12K/yr
  • garden festoon lights mains powered8K/yr
  • patio lights mains powered9K/yr
  • festoon lighting7K/yr
  • garden bulb lights5K/yr
  • festoon6K/yr
  • garden lighting mains powered6K/yr
  • garden lights electric6K/yr
  • outdoor led string lights4K/yr

What reviews say buyers love and hate about Pergola Lights

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Brightness/Shine/Glow35%

Nice and bright

Quality-Overall15%

Good quality lighting

Value For Money9%

Worth of money

Remote Control7%

Remote control is handy

Assembly/Installation4%

easy to configure

What buyers complain about

64% of reviews
Durability16%

Don't last

Quality-Overall11%

Poor Quality

Functionality-Overall8%

did not function

Water Resistance7%

Questionable water resistance

Advertised Vs Actual Product6%

what it says on description is not what you get

Pergola Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Functionality-Overall
15%
3Brightness/Shine/Glow
10%
4Compatibility-Overall
9%
5Defective Material/Parts
7%

Common Pergola Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pergola Lights 59/100 on Amazon United Kingdom — Worth a look. The niche generates £64K/yr across 28 tracked products. 10 of 13 products launched in the last 360 days are still selling. Search demand moved +39.7% over the last 90 days.
Search demand for Pergola Lights on Amazon United Kingdom peaks in Apr–May, where the busiest month runs 3.3× the quietest.