Skip to content

Pergola Lights

Maybe

Products sell for $21.80 on average, inside the sweet spot. But shoppers spend only $64K a year here, so Pergola Lights is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 370 Lighting niches · +12 vs the category median of 47
Market size
£64K/yr116K searches / yr
90-day growth
+39.7%search demand this quarter
Competition
49%top-5 click share · 23 brands · 28 sellers

Flapen Score

Pergola Lights against its category

The dotted line is the Lighting average. Past it, Pergola Lights is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pergola Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pergola Lights 116K times last year and spent an estimated £64K. The top 5 brands take 52% of clicks. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+39.7%
Conversion, latest week
2.5%
Market size, estimated
£64Ka year
Peak month
May3.3× the quietest month
Top search term
pergola lights35K searches a year

02 · Price

A sale here is worth £21.80.

Listings sell for £21.80 on average, from £8.86 to £63.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £21.80 that is £0 to £2K a year per listing.

Average price
£21.80inside the $15 to $100 sweet spot
Price range
£8.86–£63.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #174 within String Lights. It carries 525 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
15.9%
Average rank
#174in String Lights
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
525per listing
Listings tracked
28

04 · Newcomers

Amazon counts 10 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
10Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pergola Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

28

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

49%

Top 20: 91%

Open market

42%

  • Warlisou20%
  • Roravilila10%
  • ZOTOYI8%
  • EVXFG8%
  • GPATIO7%
  • YRATERVSR7%

Demand

Pergola Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.3×

Search terms

Top Pergola Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pergola lights35K/yr
  • outdoor bulb lights12K/yr
  • garden festoon lights mains powered8K/yr
  • patio lights mains powered9K/yr
  • festoon lighting7K/yr
  • garden bulb lights5K/yr
  • festoon6K/yr
  • garden lighting mains powered6K/yr
  • garden lights electric6K/yr
  • outdoor led string lights4K/yr

Reviews and returns

What reviews say buyers love and hate about Pergola Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.16

Don't last

Fall apart

Poor durability

Quality-Overall11%−0.02

Poor Quality

Cheap rubbish

Extremely poor quality hardly any of the lights work

Functionality-Overall8%−0.08

did not function

Not working

doesnt do anything

Water Resistance7%−0.08

Questionable water resistance

Not Waterproof

Its not water proof

Advertised Vs Actual Product6%−0.03

what it says on description is not what you get

False advertising

Not as advertised

Love

Brightness/Shine/Glow35%+3.05

Nice and bright

Bright lights

Good brightness

Quality-Overall15%−0.02

Good quality lighting

Excellent product

Build quality is solid throughout

Value For Money9%+0.58

Worth of money

Excellent value for money

Good Value

Remote Control7%+0.34

Remote control is handy

remote is handy

The remote works really well

Assembly/Installation4%+0.17

easy to configure

Easy to set up

Easy to install

Return

1.6% Return rate 36% Fixable by listing

Size-Overall25%▆█▇▇▇▇

Thought they would be Bigger

They are very small bulbs

These are not fit for purpose bought these

Functionality-Overall15%█▅▅▄▅▆

did not function

Not working

doesnt do anything

Brightness/Shine/Glow10%▁█▆▆▆▆

as the bulbs go along the initial 30m they decline in brightness with the last few not being on at all

not very bright

Lights do not work

Compatibility-Overall9%▄▃█▇▇▆
Defective Material/Parts7%█▂▄▅▃▄

FAQ

Common Pergola Lights questions

Answered from the same tracked data.