Is parasol lights profitable to sell on Amazon United Kingdom?

The niche generates £60K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +457.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the parasol lights niche?

14 brands and 67 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in parasol lights?

Top complaints mined from reviews: Size-Overall, Charging, Functionality-Overall. The return rate is 0.8%.

When does demand for parasol lights peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 46.7× the quietest.

What does it cost to enter the parasol lights niche?

Listings span £7.73–£20.22; the average listing price is £11.96 (sweet spot $15–$100). The average incumbent carries 4,051 reviews — the moat a new listing must climb.

parasol lights

Worth a look

Shows demand growing +457.5% this quarter, but a small market ($60K/yr) keeps it on the watch list.

Growth

Incredible+457.5%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Good£11.96

avg listing price — sweet spot $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay£7.73–£20.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,051.38

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£60K

£60K/yr · 136K searches

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, parasol lights is a £60K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

parasol lights market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £48K–£60K; units × avg price
Conversion rate: 3.7%
Avg BSR: #80
Page quality: 0%
Prime: 81%
Sponsored: 69%
Out of stock: 1.7%
Avg brand age: 32 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

Eletorot25%
OYOCO23%
CHEYLIZI17%
ANGMLN8%
Lorrtta8%
Lights4fun3%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +457.5% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 46.7×

Open Trend

Top parasol lights search terms

parasol lights65K/yr +530.7%3.5% conv.
parasol lights solar12K/yr +440.1%2.5% conv.
parasol light8K/yr +443.9%4.1% conv.
solar parasol lights6K/yr +354.3%1.7% conv.
umbrella lights9K/yr +276.2%2.3% conv.
parasol lights solar powered7K/yr +311.4%2.6% conv.
parasol solar lights5K/yr +354.5%1.8% conv.
umbrella lights outdoor4K/yr +520.0%4.1% conv.
garden parasol lights4K/yr +420.8%3.1% conv.
parasol lights battery powered4K/yr +441.6%4.3% conv.

All search terms

Top parasol lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garden Parasol Lights LED Patio Umbrella Pole Light USB Rechargeable

Eletorot£14.104.5★2,026 rev

Parasol Lights Patio Umbrella Lights with 104 LED String Lights with Remote Control 8 Mode Waterproof Garden lights for Party Halloween Battery Operated patio control batteries lamps deck

CHEYLIZI£8.434.1★193 rev

OYOCO Parasol Light Patio Umbrella Light 3 Brightness Modes Cordless 28 LED Lights at 200 lumens-4 x AA Battery Operated Umbrella Pole Light for Patio Umbrellas Camping Tents

OYOCO£8.394.5★49,570 rev

OYOCO Parasol Light Warm White Patio Umbrella Light 3 Brightness Modes Cordless 28 LED Lights at 200 lumens-4 x AA Battery Operated Umbrella Pole Light for Patio Umbrellas Camping Tents

OYOCO£9.034.4★8,326 rev

ANGMLN 1 Pack Patio Umbrella Lights Solar Powered Outdoor 8 Modes 112 LED Parasol String Light Waterproof Umbrella Pole Solar Lights for Patio Camping Tents

ANGMLN£19.674.1★337 rev

Newest

by launch date

Lorrtta Parasol Lights Umbrella String Lights for Outdoor Patio Garden and Camping Create a Cozy Atmosphere for Evening Gatherings

Lorrtta£10.0514 rev

6mo ago

Garden Parasol Lights LED 28 LED Patio Umbrella Pole Light 200 lumens 3 Lighting Modes Cordless 4 x AA Battery Operated Umbrella Pole Light for Patio Umbrellas Camping Tents or Outdoor Use (White)

JORETLE£8.627 rev

7mo ago

VEEKAY Solar Umbrella Light 104 LED Solar Umbrella Light Patio Umbrella Lights with 8 Modes Remote Control IP67 Waterproof Solar Lights for Patio Camping Tents

VEEKAY£15.0076 rev

1y ago

solar Umbrella light - Waterproof Outdoor parasol Lamp Chain with 8 Brightness Modes Garden parasol Light

Générique£8.0810 rev

1y ago

DINOWIN Parasol Lights 104 LED Waterproof Battery Garden Lights Patio Umbrella Lights with Remote Control 8 Modes Umbrella String Lights for Patio Camping Tents (Multicolor)

DINOWIN£7.7330 rev

3y ago

What buyers say about parasol lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“Great light”

Value For Money13%

“Excellent value”

Quality-Overall9%

“Very well made”

Advertised Vs Actual Product9%

“Better than expected”

Size-Overall6%

“Perfect fit”

Efficiency4%

“Works great”

Ease Of Use3%

“Easy to clip on & take off too”

Charging3%

“charges ok”

Assembly/Installation3%

“Easy to install”

Battery Life3%

“I like that it can run on batteries or a power bank via usb”

What buyers complain about

Size-Overall13%

“and the ties are tiny”

Charging12%

“it won't charge”

Functionality-Overall12%

“will not turn on”

Quality-Overall10%

“Quality is poor plastic snapped off”

Assembly/Installation7%

“These broke as soon as we started assembling, very disappointing and would not recommend”

Durability7%

“Lasted only 2 Days”

Bin Capacity4%

“Bought these in 2025 - 6 months later useless stopped working had to bin them”

Battery Life4%

“Battery life poor”

Brightness/Shine/Glow3%

“tiny lights you can hardly see when lit up, very dim”

Advertised Vs Actual Product3%

“pictures are deceiving”

Top return reasons

Size-Overall25%

Brightness/Shine/Glow15%

Charging10%

Functionality-Overall10%

Defective Material/Parts8%

Advertised Vs Actual Product6%

Color5%

Quality-Overall4%

Remote Control2%

Durability2%

Common questions

Is parasol lights profitable to sell on Amazon United Kingdom?: The niche generates £60K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +457.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the parasol lights niche?: 14 brands and 67 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in parasol lights?: Top complaints mined from reviews: Size-Overall, Charging, Functionality-Overall. The return rate is 0.8%.
When does demand for parasol lights peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 46.7× the quietest.
What does it cost to enter the parasol lights niche?: Listings span £7.73–£20.22; the average listing price is £11.96 (sweet spot $15–$100). The average incumbent carries 4,051 reviews — the moat a new listing must climb.