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Parasol Lights

Maybe

Search demand grew +457.5% this quarter. But shoppers spend only $60K a year here, so Parasol Lights is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 20% of 370 Lighting niches · +8 vs the category median of 47
Market size
£60K/yr136K searches / yr
90-day growth
+457.5%search demand this quarter
Competition
68%top-5 click share · 14 brands · 67 sellers

Flapen Score

Parasol Lights against its category

The dotted line is the Lighting average. Past it, Parasol Lights is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parasol Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parasol Lights 136K times last year and spent an estimated £60K. The top 5 brands take 81% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +457.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+457.5%
Conversion, latest week
3.7%
Market size, estimated
£60Ka year
Peak month
May46.7× the quietest month
Top search term
parasol lights65K searches a year

02 · Price

A sale here is worth £11.96.

Listings sell for £11.96 on average, from £7.73 to £20.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.96 that is £3K to £6K a year per listing.

Average price
£11.96under the $15 to $100 sweet spot
Price range
£7.73–£20.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #80 within Outdoor Lighting. It carries 4,051 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
81%
Out of stock, average day
1.7%
Average rank
#80in Outdoor Lighting
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,051per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Parasol Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

67

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

  • Eletorot25%
  • OYOCO23%
  • CHEYLIZI17%
  • ANGMLN8%
  • Lorrtta8%
  • Lights4fun3%
  • Open — no brand owns it (8 brands, 16%)

Demand

Parasol Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 46.7×

Search terms

Top Parasol Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parasol lights65K/yr
  • parasol lights solar12K/yr
  • parasol light8K/yr
  • solar parasol lights6K/yr
  • umbrella lights9K/yr
  • parasol lights solar powered7K/yr
  • parasol solar lights5K/yr
  • umbrella lights outdoor4K/yr
  • garden parasol lights4K/yr
  • parasol lights battery powered4K/yr

Reviews and returns

What reviews say buyers love and hate about Parasol Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.05

and the ties are tiny

quite fiddly to fit

Smaller than I thought

Charging12%−0.06

it won't charge

will not charge up or hold a charge

hasnt worked since put on charger

Functionality-Overall12%−0.10

will not turn on

Didnt work

the lights partially don't work

Quality-Overall10%

Quality is poor plastic snapped off

Poor quality

Not the best and faulty

Assembly/Installation7%−0.07

These broke as soon as we started assembling, very disappointing and would not recommend

Couldnt be arsed to take them down to return quite fiddly to install just about enough cable ties

Love

Brightness/Shine/Glow35%+2.85

Great light

Bright lights

Nice and bright

Value For Money13%+0.60

Excellent value

certainly worth it

Good price

Quality-Overall9%

Very well made

Good Quality

Brilliant product

Advertised Vs Actual Product9%+0.48

Better than expected

As described

Does the job as intended well

Size-Overall6%−0.05

Perfect fit

Easy to fit

Fits well on any parasol easy to use

Return

0.8% Return rate 42% Fixable by listing

Size-Overall25%▁▁▄█▆▃

and the ties are tiny

quite fiddly to fit

Smaller than I thought

Brightness/Shine/Glow15%▁▁▁▂▅█

tiny lights you can hardly see when lit up, very dim

Not that bright

The lights arent that bright

Charging10%▁▁▁▁▄█

it won't charge

will not charge up or hold a charge

hasnt worked since put on charger

Functionality-Overall10%▁█▁▂▂▂

will not turn on

Didnt work

the lights partially don't work

Defective Material/Parts8%▁▁▁▁▅█

FAQ

Common Parasol Lights questions

Answered from the same tracked data.