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Parasol Lights

Parasol Lights shows demand growing +457.5% this quarter, but a small market ($60K/yr) keeps it on the watch list.

Signals Trending

Flapen Score

55
Worth a look
Market size 15Growth 100Conversion 46Competition 29Returns 96Price range 42Avg price 50Brand share 40Review moat 25Quality gap 89
This niche Category average

Is Parasol Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Parasol Lights is a £60K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.

Parasol Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +457.5% over the last 90 days and 3.7% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr5K
Search volume / yr+457.5%136K
Conversion rate3.7%
Avg price£11.96

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers14 · 67
Top-5 product click share68%
Open market19%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement69%
New entrants (1y)2· 0 succeeded
Avg rating4.1★
Avg reviews4,051

Top Parasol Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

67

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

  • Eletorot25%
  • OYOCO23%
  • CHEYLIZI17%
  • ANGMLN8%
  • Lorrtta8%
  • Lights4fun3%
  • Open — no brand owns it (8 brands, 16%)

Parasol Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR3.7%Products16Brands14Top 5 Brands81%OOS Rate1.7%Rating4.1★Reviews4,051Avg BSR#80
15K10KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 46.7×

Top Parasol Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • parasol lights65K/yr
  • parasol lights solar12K/yr
  • parasol light8K/yr
  • solar parasol lights6K/yr
  • umbrella lights9K/yr
  • parasol lights solar powered7K/yr
  • parasol solar lights5K/yr
  • umbrella lights outdoor4K/yr
  • garden parasol lights4K/yr
  • parasol lights battery powered4K/yr

What reviews say buyers love and hate about Parasol Lights

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Brightness/Shine/Glow35%

Great light

Value For Money13%

Excellent value

Quality-Overall9%

Very well made

Advertised Vs Actual Product9%

Better than expected

Size-Overall6%

Perfect fit

What buyers complain about

76% of reviews
Size-Overall13%

and the ties are tiny

Charging12%

it won't charge

Functionality-Overall12%

will not turn on

Quality-Overall10%

Quality is poor plastic snapped off

Assembly/Installation7%

These broke as soon as we started assembling, very disappointing and would not recommend

Parasol Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Brightness/Shine/Glow
15%
3Charging
10%
4Functionality-Overall
10%
5Defective Material/Parts
8%

Common Parasol Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Parasol Lights 55/100 on Amazon United Kingdom — Worth a look. The niche generates £60K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +457.5% over the last 90 days.
Search demand for Parasol Lights on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 46.7× the quietest.