Is outside wall lights profitable to sell on Amazon United Kingdom?

The niche generates £84K/yr across 101 tracked products. 7 of 27 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the outside wall lights niche?

57 brands and 79 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in outside wall lights?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.3%.

When does demand for outside wall lights peak?

Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the outside wall lights niche?

Listings span £7.54–£49.22; the average listing price is £21.31 (sweet spot $15–$100). The average incumbent carries 632 reviews — the moat a new listing must climb.

outside wall lights

Worth a look

Shows a fragmented shelf (top 5 take 22% of clicks), but weak search conversion (1.1%) keeps it on the watch list.

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great£21.31

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great£7.54–£49.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good632.3

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad£84K

£84K/yr · 354K searches

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, outside wall lights is a £84K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

outside wall lights market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £64K–£85K; units × avg price
Conversion rate: 1.1%
Avg BSR: #193
Page quality: 0%
Prime: 97%
Sponsored: 97%
Out of stock: 4.6%
Avg brand age: 38 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

57 rising

Sellers

Top-5 brand share

48%

Top 20: 78%

Top-5 click share

22%

Top 20: 49%

Open market

50%

EBION24%
Kerry9%
AOEH6%
YOVGQOLV5%
Aigostar3%
HARPER LIVING3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top outside wall lights search terms

porch light72K/yr -9.2%0.7% conv.
outdoor lamp29K/yr +54.3%0.6% conv.
front door light57K/yr -40.7%0.7% conv.
up down outside lights22K/yr +8.2%1.8% conv.
front door lights24K/yr -10.6%0.4% conv.
ip65 outdoor wall lights17K/yr -13.4%0.4% conv.
outdoor lamps9K/yr +69.0%0.7% conv.
outdoor porch light18K/yr -19.0%0.6% conv.
porch lights13K/yr -3.4%0.4% conv.
porch lights outdoor19K/yr -43.8%0.8% conv.

All search terms

Top outside wall lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EBION Outdoor Wall Lantern Black Outdoor Wall Lights with Clear Glass Shade

EBION£14.734.5★194 rev

EBION Outdoor Wall Lights IP65 Up and Down Lights Mains Powered Anthracite

EBION£10.734.6★373 rev

Outdoor Wall Lights LED Black Long Wall Sconce Ip65 Waterproof Outside Lights Rectangular Wall Lighting 3000k 12W Aluminum Exterior/Indoor Wall Light For Garden Villa Porch Terraces Garage 30cm*1

AOEH£17.484.2★1,079 rev

EBION Outdoor Wall Lights IP65 Up Down Outside Lights Mains Powered Black

EBION£11.544.6★373 rev

Long Life Lamp Company Black Stainless Steel Double Wall Light IP65 Up Down Outdoor Wall Light ZLC035B

Long Life Lamp Company£10.884.6★2,345 rev

Newest

by launch date

Outdoor Wall Lights Mains Powered Up Down Outside Light IP54 Waterproof Porch Front Door Light Modern Square Lighting Exterior Sconce Lamp Included 2 x 5W 3000K GU10 Bulbs for House Anthracite Grey

YOVGQOLV£26.6443 rev

8mo ago

SAIWEYA Outdoor Waterproof Shower Lamp 5200mAh Cordless Rechargeable Table Lamp with Touch Dimming IP65 Wireless LED Night Light for Patio Camping Bathroom Restaurant & Kitchen

SAIWEYA£24.72224 rev

10mo ago

VIMAZ Rechargeable Cordless Table Lamp for Outdoor Indoor 3 Color Dimmable Portable Black LED Touch Lamp 4000mAh Battery Operated Lamp Crystal Lantern Lamp for Camping Patio Shower Bar

VIMAZ£15.66101 rev

1y ago

HARPER LIVING Outdoor Wall Lights Lantern Mains Powered IP65 Weatherproof Black Aluminum E27 Socket Outside Wall Lamp with Clear Shade Security Lights for Porch Front Door Garden Patio Rectangle

HARPER LIVING£24.12117 rev

1y ago

EBION LED Wall Lights Up Down Indoor Outdoor Wall Lights 3000K-6500K 1 Pack

EBION£14.2131 rev

1y ago

What buyers say about outside wall lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“Bright light”

Quality-Overall14%

“Decent quality”

Value For Money10%

“Great value for money”

Assembly/Installation7%

“Easy install”

Size-Overall4%

“Fits great”

Design-Overall4%

“a very clever design”

Advertised Vs Actual Product3%

“works as advertised”

Charging3%

“The charge lasts a long time”

Ease Of Use2%

“Easy to hang”

Strength2%

“Strong, sturdy and looks great”

What buyers complain about

Durability10%

“Failed after a month”

Size-Overall9%

“ON SMALL SIDE”

Quality-Overall7%

“Poor quality checking”

Brightness/Shine/Glow7%

“Not very bright”

Functionality-Overall6%

“Doesn't work”

Charging5%

“Takes a very long time to charge”

Assembly/Installation3%

“Limited installation Options”

Value For Money3%

“for that reason I felt they were a bit expensive”

Strength3%

“flimsy”

Water Resistance3%

“The IP65 waterproof rating isn't something I've properly tested”

Top return reasons

Size-Overall41%

Functionality-Overall10%

Brightness/Shine/Glow7%

Defective Material/Parts6%

Quality-Overall4%

Compatibility-Overall4%

Color4%

Advertised Vs Actual Product3%

Charging2%

Material Quality2%

Common questions

Is outside wall lights profitable to sell on Amazon United Kingdom?: The niche generates £84K/yr across 101 tracked products. 7 of 27 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the outside wall lights niche?: 57 brands and 79 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in outside wall lights?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.3%.
When does demand for outside wall lights peak?: Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the outside wall lights niche?: Listings span £7.54–£49.22; the average listing price is £21.31 (sweet spot $15–$100). The average incumbent carries 632 reviews — the moat a new listing must climb.

outside wall lights

outside wall lights market data

Competition & brand share

Demand & seasonality

Top outside wall lights search terms

Top outside wall lights products on Amazon

Top sellers

Newest

Trending

What buyers say about outside wall lights

What buyers love

What buyers complain about

Top return reasons

Common questions

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