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Outside Wall Lights

Maybe

The top 5 products take only 22% of clicks. But buyers convert on only 1.1% of searches, so Outside Wall Lights is a Maybe.

Flapen Score
55
55 / 100
Top 20% of 370 Lighting niches · +8 vs the category median of 47
Market size
£84K/yr354K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
22%top-5 click share · 57 brands · 79 sellers

Flapen Score

Outside Wall Lights against its category

The dotted line is the Lighting average. Past it, Outside Wall Lights is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outside Wall Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Outside Wall Lights 354K times last year and spent an estimated £84K. The top 5 brands take 48% of clicks. Demand peaks in Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
354K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
1.1%
Market size, estimated
£84Ka year
Peak month
November2.5× the quietest month
Top search term
porch light72K searches a year

02 · Price

A sale here is worth £21.31.

Listings sell for £21.31 on average, from £7.54 to £49.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.31 that is £0 to £2K a year per listing.

Average price
£21.31inside the $15 to $100 sweet spot
Price range
£7.54–£49.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #193 within Indoor Lighting. It carries 632 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
4.6%
Average rank
#193in Indoor Lighting
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
632per listing
Listings tracked
101

04 · Newcomers

Amazon counts 7 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
7Amazon's first-year sales bar
Average brand age
38 months

Products

Top Outside Wall Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 rising

Sellers

79

Top-5 brand share

48%

Top 20: 78%

Top-5 click share

22%

Top 20: 49%

Open market

50%

  • EBION24%
  • Kerry9%
  • AOEH6%
  • YOVGQOLV5%
  • Aigostar3%
  • HARPER LIVING3%

Demand

Outside Wall Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Outside Wall Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • porch light72K/yr
  • outdoor lamp29K/yr
  • front door light57K/yr
  • up down outside lights22K/yr
  • front door lights24K/yr
  • ip65 outdoor wall lights17K/yr
  • outdoor lamps9K/yr
  • outdoor porch light18K/yr
  • porch lights13K/yr
  • porch lights outdoor19K/yr

Reviews and returns

What reviews say buyers love and hate about Outside Wall Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.14

Failed after a month

Broken

Doesnt last

Size-Overall9%−0.02

ON SMALL SIDE

slightly bigger than expected

wasnt the right fit

Quality-Overall7%+0.57

Poor quality checking

Rubbish quality

Awful quality

Brightness/Shine/Glow7%+2.15

Not very bright

Not as bright as some review suggest

no brightness at all

Functionality-Overall6%−0.09

Doesn't work

Doesn't work that well

Never worked

Love

Brightness/Shine/Glow31%+2.15

Bright light

Adjustable brightness

Bright lights

Quality-Overall14%+0.57

Decent quality

The build quality is excellent

Build quality is solid

Value For Money10%+0.72

Great value for money

Excellent For the money

Excellent value

Assembly/Installation7%+0.49

Easy install

Easy to set up

Very easy to assemble

Size-Overall4%−0.02

Fits great

Easy to fit

easy to fit up works

Return

2.3% Return rate 57% Fixable by listing

Size-Overall41%▅▆▇█▇▇

ON SMALL SIDE

slightly bigger than expected

wasnt the right fit

Functionality-Overall10%█▅▄▃▄▄

Doesn't work

Doesn't work that well

Never worked

Brightness/Shine/Glow7%█▆▆▇█▇

Not very bright

Not as bright as some review suggest

no brightness at all

Defective Material/Parts6%▅█▇▇▅▆
Quality-Overall4%▅▇█▅▅▅

Poor quality checking

Rubbish quality

Awful quality

FAQ

Common Outside Wall Lights questions

Answered from the same tracked data.