Is outdoor tree lights profitable to sell on Amazon United Kingdom?

The niche generates £33K/yr across 32 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Skip it (48/100).

How competitive is the outdoor tree lights niche?

24 brands and 41 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in outdoor tree lights?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.5%.

When does demand for outdoor tree lights peak?

Demand peaks in Nov–Dec; the busiest month runs 40.7× the quietest.

What does it cost to enter the outdoor tree lights niche?

Listings span £4.53–£28.81; the average listing price is £11.11 (sweet spot $15–$100). The average incumbent carries 3,580 reviews — the moat a new listing must climb.

outdoor tree lights

Skip it

A small market ($33K/yr) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good£4.53–£28.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.11

avg listing price — sweet spot $15–$100

Growth

Okay+12.8%

90-day search growth — must beat 0% to launch

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,580.16

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£33K

£33K/yr · 114K searches

According to Flapen's Amazon United Kingdom niche tracking, outdoor tree lights is a £33K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

outdoor tree lights market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £28K–£33K; units × avg price
Conversion rate: 2.6%
Avg BSR: #97
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 19.8%
Avg brand age: 36 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

49%

Top 20: 86%

Open market

35%

btfarm30%
Lezonic12%
litogo7%
Ollny6%
Warlisou6%
Peasur5%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — +12.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 40.7×

Open Trend

Top outdoor tree lights search terms

tree lights outdoor23K/yr +13.8%2.2% conv.
outdoor tree lights41K/yr +9.8%1.4% conv.
outdoor christmas tree lights36K/yr +34.8%0.4% conv.
christmas tree lights outdoor14K/yr +13.0%0.5% conv.

All search terms

Top outdoor tree lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

btfarm 2 Pack Solar String Lights Outdoor Garden Waterproof Total 16M/53FT 160 LED Solar Powered Fairy Lights 8 Modes Copper Wire Lights for Patio Yard Party Christmas

btfarm£7.234.3★3,977 rev

Lezonic Solar String Lights Outdoor 2Pack Total 240 LED/80FT Solar Garden Lights Waterproof 8 Modes Indoor/Outdoor Fairy Lights Copper Wire Lighting for Patio Yard Party Wedding (Warm White)

Lezonic£8.574.3★14,458 rev

litogo 2 Pack Solar Fairy Lights Outdoor Total 80FT/24M 240LED Solar Garden Light 8 Mode Copper Wire Decorative String Lights for Patio Trees Party

litogo£7.694.3★25,564 rev

Garden Outdoor Lights Mains Powered - 100ft 30M Festoon Light String LED

Warlisou£21.564.5★884 rev

Peasur 3 Pack Solar Lights Outdoor Garden String Total 36M/118FT 360 LED Solar Fairy Lights Outdoor Waterproof IP65 8 Modes Copper Wire Solar Tree Lights for Yard Patio Party Christmas Warm White

Peasur£11.064.2★171 rev

Newest

by launch date

btfarm Solar Rope Lights Outdoor Garden 10m/33ft 100 LED PVC Tube Lights IP65 Waterproof 8 Lighting Modes Solar String Lights for Patio Tree Party Wedding Christmas Decorations Warm White

btfarm£9.8145 rev

2mo ago

Peasur 3 Pack Solar Lights Outdoor Garden String Total 36M/118FT 360 LED Solar Fairy Lights Outdoor Waterproof IP65 8 Modes Copper Wire Solar Tree Lights for Yard Patio Party Christmas Warm White

Peasur£11.06171 rev

3mo ago

btfarm Solar Lights Outdoor Garden 12.5M/41FT 50 LED String Lights Solar Powered Waterproof 8 Modes Crystal Ball Fairy Light for Garden Patio Yard Tree Christmas Party Cool White

btfarm£7.65146 rev

4mo ago

HeiPard 2 Pack Solar String Lights Outdoor Total 20m 200 LED Solar Powered Fairy Lights Waterproof 8 Modes Copper Wire Lights Solar Garden Lights for Patio Balcony Fence Tree Party Yard

HeiPard£9.8048 rev

6mo ago

Litark Solar String Lights Outdoor Garden - 33Ft/10m 100 LED Solar Fairy Light with Timer Function 8 Modes Waterproof for Garden Yard Tree Deco - Warm White

Litark£6.55135 rev

7mo ago

What buyers say about outdoor tree lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow32%

“Bright lights”

Value For Money15%

“Worth money”

Quality-Overall11%

“Brilliant quality”

Charging4%

“easy to charge”

Color4%

“The lights are really vibrant”

Assembly/Installation4%

“Very effective when installed”

Advertised Vs Actual Product2%

“Exactly what I needed”

Remote Control2%

“the remote is a great bonus”

Weather Proof2%

“Suitable to leave out in all weather”

Ease Of Use2%

“Easy to use”

What buyers complain about

Durability25%

“Fell apart”

Functionality-Overall14%

“Stopped working”

Quality-Overall12%

“Cheap quality only last 1 summer”

Size-Overall6%

“But small balls”

Strength3%

“Quite flimsy”

Brightness/Shine/Glow3%

“Not bright enough”

Charging3%

“the batteries don't hold a charge”

Advertised Vs Actual Product2%

“Not as advertised”

Thickness2%

“String wire is very thin”

Value For Money2%

“look much more expensive than they are”

Top return reasons

Functionality-Overall23%

Size-Overall22%

Defective Material/Parts12%

Brightness/Shine/Glow9%

Color6%

Charging3%

Durability3%

Advertised Vs Actual Product3%

Quality-Overall2%

Compatibility-Overall2%

Common questions

Is outdoor tree lights profitable to sell on Amazon United Kingdom?: The niche generates £33K/yr across 32 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Skip it (48/100).
How competitive is the outdoor tree lights niche?: 24 brands and 41 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in outdoor tree lights?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.5%.
When does demand for outdoor tree lights peak?: Demand peaks in Nov–Dec; the busiest month runs 40.7× the quietest.
What does it cost to enter the outdoor tree lights niche?: Listings span £4.53–£28.81; the average listing price is £11.11 (sweet spot $15–$100). The average incumbent carries 3,580 reviews — the moat a new listing must climb.