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Outdoor Tree Lights

Fail

Shoppers spend only $33K a year here, so Outdoor Tree Lights is a Fail.

Flapen Score
48
48 / 100
Top 44% of 370 Lighting niches · +1 vs the category median of 47
Market size
£33K/yr114K searches / yr
90-day growth
+12.8%search demand this quarter
Competition
49%top-5 click share · 24 brands · 41 sellers

Flapen Score

Outdoor Tree Lights against its category

The dotted line is the Lighting average. Past it, Outdoor Tree Lights is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Tree Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Outdoor Tree Lights 114K times last year and spent an estimated £33K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
2.6%
Market size, estimated
£33Ka year
Peak month
December40.7× the quietest month
Top search term
tree lights outdoor23K searches a year

02 · Price

A sale here is worth £11.11.

Listings sell for £11.11 on average, from £4.53 to £28.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.11 that is £0 to £1K a year per listing.

Average price
£11.11under the $15 to $100 sweet spot
Price range
£4.53–£28.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #97 within String Lights. It carries 3,580 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
19.8%
Average rank
#97in String Lights
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,580per listing
Listings tracked
32

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Outdoor Tree Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

41

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

49%

Top 20: 86%

Open market

35%

  • btfarm30%
  • Lezonic12%
  • litogo7%
  • Ollny6%
  • Warlisou6%
  • Peasur5%

Demand

Outdoor Tree Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 40.7×

Search terms

Top Outdoor Tree Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tree lights outdoor23K/yr
  • outdoor tree lights41K/yr
  • outdoor christmas tree lights36K/yr
  • christmas tree lights outdoor14K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Tree Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.26

Fell apart

Broke within a week

Do not last

Functionality-Overall14%−0.15

Stopped working

Did not work

Didnt work well

Quality-Overall12%−0.04

Cheap quality only last 1 summer

Not good quality

Extremely poor quality hardly any of the lights work

Size-Overall6%

But small balls

They are very small bulbs

They are tiny

Strength3%−0.01

Quite flimsy

Not very sturdy at all either

Very flimsy

Love

Brightness/Shine/Glow32%+2.25

Bright lights

Great light

Bright and pretty

Value For Money15%+1.16

Worth money

Good Value

Amazing value

Quality-Overall11%−0.04

Brilliant quality

The quality seems reasonable

The build quality is great

Charging4%

easy to charge

charge really well

They're are absolutely gorgeous and fast charging

Color4%+0.26

The lights are really vibrant

Lovely colour

Very pretty colours

Return

1.5% Return rate 36% Fixable by listing

Functionality-Overall23%▇▆██▇▇

Stopped working

Did not work

Didnt work well

Size-Overall22%▇█▆█▇▇

But small balls

They are very small bulbs

They are tiny

Defective Material/Parts12%▅▇███▇
Brightness/Shine/Glow9%▃█▇█▇█

Not bright enough

bright other times don't work at all

Sadly, they simply do not get bright enough

Color6%▇▆▇▅█▆

FAQ

Common Outdoor Tree Lights questions

Answered from the same tracked data.