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Outdoor Spot Lights

Maybe

The top 5 brands take only 42% of clicks. But shoppers spend an estimated $39K a year here, so Outdoor Spot Lights is a Maybe.

Flapen Score
53
53 / 100
Top 25% of 370 Lighting niches · +6 vs the category median of 47
Market size
£39K/yr69K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
35%top-5 click share · 33 brands · 44 sellers

Flapen Score

Outdoor Spot Lights against its category

The dotted line is the Lighting average. Past it, Outdoor Spot Lights is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Spot Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Outdoor Spot Lights 69K times last year and spent an estimated £39K. The top 5 brands take 42% of clicks. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
2.6%
Market size, estimated
£39Ka year
Peak month
November4.8× the quietest month
Top search term
led flood lights outdoor24K searches a year

02 · Price

A sale here is worth £21.22.

Listings sell for £21.22 on average, from £6.00 to £54.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.22 that is £0 to £2K a year per listing.

Average price
£21.22inside the $15 to $100 sweet spot
Price range
£6.00–£54.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #116 within Outdoor Lighting. It carries 606 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#116in Outdoor Lighting
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
43

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Outdoor Spot Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

44

Est. top-5 brand share

42%

Top 20: 85%

Est. top-5 click share

35%

Top 20: 75%

Open market

54%

  • GRIFEMA21%
  • paul russells7%
  • Sararoom5%
  • ECOWHO5%
  • NATPOW5%
  • Jsdoin4%

Demand

Outdoor Spot Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Outdoor Spot Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • led flood lights outdoor24K/yr
  • outdoor spot lights20K/yr
  • outdoor spot lights mains powered12K/yr
  • floodlights6K/yr
  • led spot lights outdoor4K/yr
  • garden floodlights mains powered4K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Spot Lights

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Brightness/Shine/Glow”
26%of negative reviews mention “Durability”
2.6%of orders come back
“Broke”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Outdoor Spot Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data