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Outdoor Spot Lights

Maybe

The top 5 brands take only 42% of clicks. But shoppers spend only $39K a year here, so Outdoor Spot Lights is a Maybe.

Flapen Score
53
53 / 100
Top 25% of 370 Lighting niches · +6 vs the category median of 47
Market size
£39K/yr69K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
35%top-5 click share · 33 brands · 44 sellers

Flapen Score

Outdoor Spot Lights against its category

The dotted line is the Lighting average. Past it, Outdoor Spot Lights is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Spot Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Outdoor Spot Lights 69K times last year and spent an estimated £39K. The top 5 brands take 42% of clicks. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
2.6%
Market size, estimated
£39Ka year
Peak month
November4.8× the quietest month
Top search term
led flood lights outdoor24K searches a year

02 · Price

A sale here is worth £21.22.

Listings sell for £21.22 on average, from £6.00 to £54.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.22 that is £0 to £2K a year per listing.

Average price
£21.22inside the $15 to $100 sweet spot
Price range
£6.00–£54.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #116 within Outdoor Lighting. It carries 606 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#116in Outdoor Lighting
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
43

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Outdoor Spot Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

44

Top-5 brand share

42%

Top 20: 85%

Top-5 click share

35%

Top 20: 75%

Open market

54%

  • GRIFEMA21%
  • paul russells7%
  • Sararoom5%
  • ECOWHO5%
  • NATPOW5%
  • Jsdoin4%

Demand

Outdoor Spot Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Outdoor Spot Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • led flood lights outdoor24K/yr
  • outdoor spot lights20K/yr
  • outdoor spot lights mains powered12K/yr
  • floodlights6K/yr
  • led spot lights outdoor4K/yr
  • garden floodlights mains powered4K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Spot Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.26

Broke

Broke after a couple of months

Does not last

Quality-Overall11%−0.01

I think its a very cheap quality build

Bad quality

Cheap rubbish

Functionality-Overall9%−0.07

Does not function correctly

Never worked

Doesn't work

Value For Money5%+0.51

A little more expensive

More expensive than an unbranded item

Not worth the money

Brightness/Shine/Glow4%+2.46

Not as bright as you think

not as bright as i expected it to be

Does not give of a nice light for what we intended it for

Love

Brightness/Shine/Glow36%+2.46

Nice and bright

Bright light

Good lighting

Quality-Overall11%−0.01

Excellent Quality

Happy with Quality Light

Awesome build quality

Value For Money11%+0.51

Great value for money

Excellent value

Fair price

Assembly/Installation9%+0.51

Easy assembled

Easily installed

Easy to set up

Size-Overall5%+0.37

Compact fitting

perfect fit

EASY TO FIT

Return

2.6% Return rate 29% Fixable by listing

Size-Overall18%▆▇█▆▅█

Not fitted yet

OK But Rediculously Short Cable

small in size

Functionality-Overall15%▆▆▆▆█▆

Does not function correctly

Never worked

Doesn't work

Brightness/Shine/Glow12%██▆█▆▇

Not as bright as you think

not as bright as i expected it to be

Does not give of a nice light for what we intended it for

Defective Material/Parts8%▆▅█▆▇▇
Compatibility-Overall6%▇█▅▄▆▃

FAQ

Common Outdoor Spot Lights questions

Answered from the same tracked data.