outdoor spot lights
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($39K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great£21.22avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great£6.00–£54.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good605.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 69K searches
According to Flapen's Amazon United Kingdom niche tracking, outdoor spot lights is a £39K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
outdoor spot lights market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £42K–£53K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 9.0%
- Avg brand age
- 38 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
44
Top-5 brand share
42%
Top 20: 85%
Top-5 click share
35%
Top 20: 75%
Open market
54%
- GRIFEMA21%
- paul russells7%
- Sararoom5%
- ECOWHO5%
- NATPOW5%
- Jsdoin4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Top outdoor spot lights search terms
- led flood lights outdoor24K/yr
- outdoor spot lights20K/yr
- outdoor spot lights mains powered12K/yr
- floodlights6K/yr
- led spot lights outdoor4K/yr
- garden floodlights mains powered4K/yr
Top outdoor spot lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GRIFEMA 20W LED Floodlight Outdoor 2200LM 6500K Pack of 2
GRIFEMA£8.684.5★1,213 rev
GRIFEMA 50W LED Floodlight Outdoor 5500LM 6500K
GRIFEMA£9.294.6★1,098 rev
paul russells 30W LED Outdoor Floodlight - 3000LM Bright Security Lights IP65 Waterproof Daylight 6500K White Garden & Outdoor wall Lights for Garden Garage Lighting Warehouse Energy-Efficient
paul russells£7.754.3★116 rev
Sararoom LED Floodlight Outdoor 100W Flood Lights 10000LM LED Work Light Cool White 6500K LED Security Light Waterproof IP65 Wall Light for Front Door Warehouse Parking Lot Yard Streets (2 Pack)
Sararoom£23.314.3★74 rev
Jsdoin 50W Security Lights Outdoor Motion Sensor 4500 Lumen PIR Security Light 6500K LED Floodlights IP66 Waterproof Outside Daylight Wall Light with 2M Cable for Garage Garden Hallway Backyard
Jsdoin£13.774.0★2,211 rev
Newest
by launch date
Hoysicy 50W Security Light Outdoor with Motion Sensor 6500K 4200LM LED Floodlight with PIR Sensor IP66 Waterproof Super Bright Ultra Thin for Garage Porch Hallway Stairway
Hoysicy£12.113 rev
T-SUN 4000K Flood Lights Outdoor Security Light 60W IP66 Waterproof
T-SUN£12.4045 rev
Philips 21W 3000 lm LED Security Light Outdoor w/PIR Motion Sensor 5000K Daylight Flood Light Waterproof Dusk to Dawn 2 Heads 4 Modes
Philips£30.59322 rev
ECOWHO Garden Lights Mains 27m 8-in-1 LED Outdoor Spotlights with Adapter IP65 Waterproof Outdoor Spike Lights 12V Low Voltage Garden Lighting 2700K Electric Pathway Lighting for Lawn Yard Patio
ECOWHO£54.46175 rev
PHILIPS Lois Outdoor Floodlight 50 W 3000 K Black
PHILIPS£10.9967 rev
Trending
90-day click momentumHoysicy 50W Security Light Outdoor with Motion Sensor 6500K 4200LM LED Floodlight with PIR Sensor IP66 Waterproof Super Bright Ultra Thin for Garage Porch Hallway Stairway
Hoysicy£12.115.0★
Pogestrand Garden Lights Mains Powered 32M/105FT 10 Pack LED Landscape Spotlights with 27V Warm White 3000K Garden Uplights & IP65 Waterproof Outdoor Pathway Lighting for Lawn Yards Patio
Pogestrand£36.564.3★
Aigostar 50W Flood Lights Outdoor 4300lm Outdoor Security Lights Waterproof IP65 LED Floodlight 6500K Cool White Outdoor Lights for Warehouse Playground Backyard etc. Black
Aigostar£9.204.1★
DUSKTEC Flood Lights Outdoor LED Floodlight Colour Changing 30W Bluetooth RGBW Smart Flood Light APP Control IP66 Waterproof DIY Mode 2700K & 16 Million Colours for Garden Stage
DUSKTEC£16.534.2★
ECOWHO Garden Lights Mains 27m 8-in-1 LED Outdoor Spotlights with Adapter IP65 Waterproof Outdoor Spike Lights 12V Low Voltage Garden Lighting 2700K Electric Pathway Lighting for Lawn Yard Patio
ECOWHO£54.464.6★
What buyers say about outdoor spot lights
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and bright”
“Excellent Quality”
“Great value for money”
“Easy assembled”
“Compact fitting”
“Security lights”
“As advertised”
“Does the job”
“Easy to use”
“Works as advertised through all manner of weather”
What buyers complain about
“Broke”
“I think its a very cheap quality build”
“Does not function correctly”
“A little more expensive”
“Not as bright as you think”
“Not fitted yet”
“There is water within the light unit which isnt great”
“Battery last very poor and dull”
“False advertising”
“forgot to install it until two days ago”
Top return reasons
Common questions
- Is outdoor spot lights profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 43 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the outdoor spot lights niche?
- 33 brands and 44 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in outdoor spot lights?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.6%.
- When does demand for outdoor spot lights peak?
- Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the outdoor spot lights niche?
- Listings span £6.00–£54.46; the average listing price is £21.22 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.