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Outdoor Festoon Lights Mains Powered

Fail

Shoppers spend an estimated $14K a year here, so Outdoor Festoon Lights Mains Powered is a Fail.

Flapen Score
40
40 / 100
Ranks 267 of 370 Lighting niches · −7 vs the category median of 47
Market size
£14K/yr106K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
48%top-5 click share · 16 brands · 31 sellers

Flapen Score

Outdoor Festoon Lights Mains Powered against its category

The dotted line is the Lighting average. Past it, Outdoor Festoon Lights Mains Powered is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Festoon Lights Mains Powered market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Outdoor Festoon Lights Mains Powered 106K times last year and spent an estimated £14K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
1.7%
Market size, estimated
£14Ka year
Peak month
December6.0× the quietest month
Top search term
jar lights10K searches a year

02 · Price

A sale here is worth £7.65.

Listings sell for £7.65 on average, from £2.27 to £20.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.65 that is £0 to £765 a year per listing.

Average price
£7.65under the $15 to $100 sweet spot
Price range
£2.27–£20.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£765
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #145 within Indoor Lighting. It carries 2,303 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
9.2%
Average rank
#145in Indoor Lighting
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,303per listing
Listings tracked
35

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Outdoor Festoon Lights Mains Powered products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

31

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 83%

Open market

21%

  • Lights4fun32%
  • Lighting EVER22%
  • btfarm10%
  • Jsdoin6%
  • Annefly5%
  • cshare5%

Demand

Outdoor Festoon Lights Mains Powered search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Outdoor Festoon Lights Mains Powered search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jar lights10K/yr
  • lights4fun15K/yr
  • lights for fun20K/yr
  • lights 4 fun12K/yr
  • fairy lights 1m6K/yr
  • 1m fairy lights7K/yr
  • lights4fun uk17K/yr
  • fairy lights battery operated 1m5K/yr
  • battery fairy lights 1m9K/yr
  • 20 fairy lights4K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Festoon Lights Mains Powered

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
22%of negative reviews mention “Battery Life”
1.1%of orders come back
“Bad battery life”
A buyer, on “Battery Life”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Outdoor Festoon Lights Mains Powered questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data