Outdoor Fairy Lights

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

+45.6%

Conversion, latest week

4.2%

Market size, estimated

£45Ka year

Peak month

December3.6× the quietest month

Top search term

garden fairy lights40K searches a year

Listings sell for £12.20 on average, from £5.11 to £28.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.20 that is £0 to £1K a year per listing.

Average price

£12.20under the $15 to $100 sweet spot

Price range

£5.11–£28.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #96 within String Lights. It carries 2,725 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

13.1%

Average rank

#96in String Lights

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,725per listing

Listings tracked

43

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

37 months