Outdoor Battery Fairy Lights
MaybeThe top 5 brands take only 31% of clicks. But demand is soft, at -11.8% this quarter, so Outdoor Battery Fairy Lights is a Maybe.
- Flapen Score
- 58 / 100Top 13% of 370 Lighting niches · +11 vs the category median of 4758
- Market size
- £157K/yr591K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 21%top-5 click share · 65 brands · 90 sellers
Flapen Score
Outdoor Battery Fairy Lights against its category
The dotted line is the Lighting average. Past it, Outdoor Battery Fairy Lights is stronger. Inside it, weaker.
Market
The Outdoor Battery Fairy Lights market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Outdoor Battery Fairy Lights 591K times last year and spent an estimated £157K. The top 5 brands take 31% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 591K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 591K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £157Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- battery lights indoor108K searches a year
02 · Price
A sale here is worth £10.54.
Listings sell for £10.54 on average, from £3.20 to £32.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £10.54 that is £1K to £3K a year per listing.
- Average price
- £10.54under the $15 to $100 sweet spot
- Price range
- £3.20–£32.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #103 within Indoor Lighting. It carries 3,065 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #103in Indoor Lighting
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,065per listing
- Listings tracked
- 96
04 · Newcomers
Amazon counts 5 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Outdoor Battery Fairy Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zorela Globe Fairy Lights 15M/49ft 100 LED Globe String Lights with Remote - USB or Battery Powered - 8 Modes - Outdoor Indoor String Fairy Lights for Christmas Balcony Gazebo Garden Camping
- Price
- £11.24
- Rating
- 4.1/5
- Reviews
- 1,590
- Age
- 6y ago
FUPT Led Strip Lights 2m Led Light Strips Battery Powered with App&Remote Flexible 5050 RGB Colour Changing Led Lights for Bedroom TV Gaming Room Music Sync Christmas Halloween Decorations
- Price
- £6.44
- Rating
- 3.4/5
- Reviews
- 1,642
- Age
- 2y ago
Jsdoin Fairy Lights 50 LED Battery Operated String Lights Copper Wire Light for Indoor Outdoor Lighting Bedroom Wedding Decor Party Christmas Tree Decoration(5M/16ft WarmWhite)
- Price
- £4.01
- Rating
- 4.2/5
- Reviews
- 11,919
- Age
- 4y ago
DSLebeen Rechargeable Battery Festoon Light with Timer Waterproof 39FT 12M
- Price
- £23.25
- Rating
- 4.4/5
- Reviews
- 827
- Age
- 1y ago
JEKEMORYE Under Cabinet Kitchen Lights Cupboard - LED Motion Sensor Light
- Price
- £8.73
- Rating
- 4.4/5
- Reviews
- 2,239
- Age
- 1y ago
Trending
90-day click momentum
btfarm 12 Pack Fairy Lights Battery Operated 2M 20 LED Mini String Lights Battery Powered IP65 Waterproof Small Silver Wire for Crafts Jars Party Wedding Bedroom Christmas Decor Warm White
- Price
- £8.94
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 3mo ago
Blukar Camping Lights Rechargeable 2000L Camping Lantern Lamp Essentials
- Price
- £12.26
- Rating
- 4.8/5
- Reviews
- 2,808
- Age
- 3y ago
aurogeek Outdoor String Lights Battery Operated: 9m/30ft LED with 12 A60 Plastic Bulb Hanging Festoon Light Remote Waterproof for Garden Decorative Cafe Patio Pergola Indoor
- Price
- £15.79
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 3y ago
GloBrite Pack of 4 Battery Operated Lights - LED Pull Cord Bulbs Instant Outdoor Lights for Camping Power Outages Tents Closets & Outdoor Use - Easy-to-Install Portable Non-Electric Rope Light
- Price
- £5.79
- Rating
- 4.5/5
- Reviews
- 1,587
- Age
- 5y ago
Zorela Globe Fairy Lights 15M/49ft 100 LED Globe String Lights with Remote - USB or Battery Powered - 8 Modes - Outdoor Indoor String Fairy Lights for Christmas Balcony Gazebo Garden Camping
- Price
- £11.24
- Rating
- 4.1/5
- Reviews
- 1,590
- Age
- 6y ago
Newest
by launch datebtfarm 12 Pack Fairy Lights Battery Operated 2M 20 LED Mini String Lights Battery Powered IP65 Waterproof Small Silver Wire for Crafts Jars Party Wedding Bedroom Christmas Decor Warm White
- Price
- £8.94
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 3mo ago
FULNIX Motion Sensor Light Outdoor 12000mAh Rechargeable 600 Lumen Battery Powered Outdoor Light with 3 Modes 3 Colors IP65 Waterproof LED Security Light for Garden Garage (Black 1 Pack)
- Price
- £30.00
- Rating
- 4.4/5
- Reviews
- 435
- Age
- 8mo ago
daphomeu 5 Pack Rechargeable Under Cupboard Kitchen Lights Dimmable
- Price
- £15.35
- Rating
- 4.2/5
- Reviews
- 2,090
- Age
- 1y ago
Ollny Fairy Lights Battery Operated 10m 100 LEDs Battery Powered String Lights Warm White Outdoor Lights Waterproof with 8 Modes/Timer for Indoor Bedroom Outside Garden Tree Decorations
- Price
- £7.11
- Rating
- 4.5/5
- Reviews
- 2,565
- Age
- 1y ago
DSLebeen Rechargeable Battery Festoon Light with Timer Waterproof 39FT 12M
- Price
- £23.25
- Rating
- 4.4/5
- Reviews
- 827
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
65 falling
Sellers
90
Top-5 brand share
31%
Top 20: 73%
Top-5 click share
21%
Top 20: 51%
Open market
64%
- DSLebeen8%
- Zorela7%
- FUPT6%
- STAR-SPANGLED6%
- Jsdoin5%
- CCILAND5%
Demand
Outdoor Battery Fairy Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Outdoor Battery Fairy Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- battery lights indoor108K/yr
- led lights battery powered59K/yr
- outdoor lights battery powered73K/yr
- outdoor battery lights61K/yr
- battery led lights41K/yr
- battery outdoor lights44K/yr
- battery lights outdoor31K/yr
- battery fairy lights with timer19K/yr
- battery operated outdoor lights32K/yr
- battery operated lights indoor22K/yr
Reviews and returns
What reviews say buyers love and hate about Outdoor Battery Fairy Lights
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor charging
Stopped charging
Will not charge
broke almost instantly
Broke very easily
Did not last
Battery life is short
Batteries dont last long
Bad battery life
Awful quality
these are rubbish quality
I am disappointed with the lack of quality control before shipping
Stopped working
Did not work
Didnt work as advertised
Love
Bright Lights
Bright Lights
Nice a bright
Best quality
The build quality appears solid
great quality light
Amazing value
Great buy
Excellent value for money
Easy to charge
Charges very quickly
Holds charge well
Easy to hang
Ease of use
easy to apply
Return
1.5% Return rate 29% Fixable by listing
To me this is huge
But small
They were really short
Not bright enough
Doesn't shine bright
its not as bright as I was hoping for
Stopped working
Did not work
Didnt work as advertised
Poor charging
Stopped charging
Will not charge
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Outdoor Battery Fairy Lights questions
Answered from the same tracked data.