orange fairy lights
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good693.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.76–£24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.04avg listing price — sweet spot $15–$100
Market size
Bad£16K£16K/yr · 87K searches
According to Flapen's Amazon United Kingdom niche tracking, orange fairy lights is a £16K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
orange fairy lights market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £56K–£70K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #294
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 73%
- Out of stock
- 31.1%
- Avg brand age
- 40 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
16
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
17%
- Dalugo37%
- Etopgo14%
- SENTAIMAO12%
- cshare11%
- ANGMLN5%
- Qbis4%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -8.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.7×
Top orange fairy lights search terms
- orange fairy lights27K/yr
- orange lights13K/yr
- orange led lights10K/yr
- orange string lights6K/yr
- orange fairy lights battery operated5K/yr
- orange outdoor lights4K/yr
- orange fairy lights plug in6K/yr
- orange battery lights3K/yr
- orange lights battery operated3K/yr
- orange halloween lights6K/yr
Top orange fairy lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dalugo Orange Fairy Lights 3M/10ft Amber Fairy Lights 30 LED Halloween Battery Lights for Autumn Halloween Christmas Decorations Fireplace Home Decor
Dalugo£3.214.4★3,244 rev
SENTAIMAO Halloween Decoration Lights 5M/50 LED Battery Operated String Lights for Indoor Outdoor Bedroom Lighting String Lights for Autumn Party Decorations Fireplace Home Decor (Orange) (1 Pack)
SENTAIMAO£3.044.4★32 rev
Dalugo Orange Fairy Lights 10ft 3M 30 LED Orange Lights Halloween with Timer Battery Operated String Lights for Indoor Outdoor Halloween Autumn Decorations
Dalugo£3.204.4★700 rev
Etopgo USB Orange Fairy Lights 5M/16Ft 50 LED Halloween Orange Lights 8 Lighting Modes Twinkle String Lights for Indoor Outdoor Halloween Autumn Decorations
Etopgo£3.464.4★1,387 rev
Dalugo 2 Pack 3M/10ft 30 LED Orange Halloween Fairy Lights with Timer Battery Operated String Lights for Autumn Party Decorations Fireplace Home Decor
Dalugo£3.914.4★152 rev
Newest
by launch date
Joolivo Halloween Decorations Fairy Lights Total 10M 100LEDs Orange Halloween Lights with 6H Timer Battery Powered Waterproof for Autumn Party Window Decor 2 Pack
Joolivo£5.8110 rev
cshare Halloween Decorations Fairy Lights 20Ft 60LED Orange USB/Battery String Lights with Timer Waterproof for Outdoor Indoor Autumn Fall Halloween Decorations-Green Wire
cshare£6.21106 rev
Etopgo USB Fairy Lights 10M100LED Halloween Orange Lights 8 Modes Indoor Outdoor Orange USB String Lights for Halloween Bedroom Garden Party Autumn Decorations
Etopgo£5.1268 rev
SENTAIMAO Halloween Decoration Lights 5M/50 LED Battery Operated String Lights for Indoor Outdoor Bedroom Lighting String Lights for Autumn Party Decorations Fireplace Home Decor (Orange) (1 Pack)
SENTAIMAO£3.0432 rev
Etopgo Halloween Lights Outdoor 20M 200LED Halloween Orange String Lights with Timer 8 Modes Plug Light for Yard Bedroom Home Party Tree Decor
Etopgo£11.2796 rev
Trending
90-day click momentumJoolivo Halloween Decorations Fairy Lights Total 10M 100LEDs Orange Halloween Lights with 6H Timer Battery Powered Waterproof for Autumn Party Window Decor 2 Pack
Joolivo£5.814.4★
GY Sunset lamp 4 Colors Sunset Projection Lamp 5W Sunset Light for Home Decor 360 Rotating Romantic Vision Mood Light Suitable for Photography Selfie Living Room Decoration
GY£13.774.3★
iNextStation Orange LED Strip Light 5M 12V Outdoor Neon Rope Lights
iNextStation£14.623.9★
BOLWEO Orange Fairy Llights 3M 30LED Halloween Waterproof Orange Lights with Timer Function Battery Operated String Lights for Indoor Outdoor Christmas Tree Garden Party Window Autumn Decorations
BOLWEO£3.214.3★
Lezonic Indoor/Outdoor Fairy Lights 120LED Orange Halloween String Lights 12M/39FT 8 Modes Plug-in String Lights Waterproof for Outdoor Halloween Christmas Wedding Party Bedroom Decor
Lezonic£9.494.4★
What buyers say about orange fairy lights
What buyers praise and complain about, mined from review topics.What buyers love
“brightness of the lights for the price”
“Good price”
“good quality nice warm lights”
“Great colour”
“Looks great, very compact”
“I have ordered several times, lovely lights and very well made - suitable for outdoor use and the battery case remained watertight despite lots of rain”
“Exactly as described”
“They are lightweight”
“The battery life has been great so far”
What buyers complain about
“Remote control missing”
“lights do not work”
“no timer”
Top return reasons
Common questions
- Is orange fairy lights profitable to sell on Amazon United Kingdom?
- The niche generates £16K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the orange fairy lights niche?
- 14 brands and 16 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in orange fairy lights?
- Top complaints mined from reviews: Remote Control, Brightness/Shine/Glow, Alarm/Timer Accuracy. The return rate is 1.5%.
- When does demand for orange fairy lights peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 17.7× the quietest.
- What does it cost to enter the orange fairy lights niche?
- Listings span £2.76–£24.93; the average listing price is £7.04 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.