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Orange Fairy Lights

Fail

Shoppers spend only $16K a year here, so Orange Fairy Lights is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£16K/yr87K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
54%top-5 click share · 14 brands · 16 sellers

Flapen Score

Orange Fairy Lights against its category

The dotted line is the Lighting average. Past it, Orange Fairy Lights is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Fairy Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Fairy Lights 87K times last year and spent an estimated £16K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
2.7%
Market size, estimated
£16Ka year
Peak month
October17.7× the quietest month
Top search term
orange fairy lights27K searches a year

02 · Price

A sale here is worth £7.04.

Listings sell for £7.04 on average, from £2.76 to £24.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.04 that is £704 to £2K a year per listing.

Average price
£7.04under the $15 to $100 sweet spot
Price range
£2.76–£24.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£704–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #294 within String Lights. It carries 693 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
92%
Out of stock, average day
31.1%
Average rank
#294in String Lights
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
693per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Orange Fairy Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£812£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

16

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

17%

  • Dalugo37%
  • Etopgo14%
  • SENTAIMAO12%
  • cshare11%
  • ANGMLN5%
  • Qbis4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Orange Fairy Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.7×

Search terms

Top Orange Fairy Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange fairy lights27K/yr
  • orange lights13K/yr
  • orange led lights10K/yr
  • orange string lights6K/yr
  • orange fairy lights battery operated5K/yr
  • orange outdoor lights4K/yr
  • orange fairy lights plug in6K/yr
  • orange battery lights3K/yr
  • orange lights battery operated3K/yr
  • orange halloween lights6K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Fairy Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Remote Control33%−0.15

Remote control missing

Someone else had complained here about their remote control missing

Brightness/Shine/Glow33%−0.23

lights do not work

Alarm/Timer Accuracy17%−0.07

no timer

Love

Brightness/Shine/Glow28%−0.23

brightness of the lights for the price

good lights

Perfect Halloween Lights with a Beautiful Glow

Value For Money25%+1.89

Good price

Fantastic value for money

Value for money

Quality-Overall16%+1.14

good quality nice warm lights

Excellent quality

Very good product for the money have no problem with it working

Color12%+0.83

Great colour

Lovely soft tones - cute

Very pretty

Compactness5%+0.33

Looks great, very compact

Return

1.5% Return rate 45% Fixable by listing

Color23%▆▅▅▁█▅
Functionality-Overall13%▁▆▇█▄▄
Brightness/Shine/Glow13%▆▇█▁▁█

lights do not work

Size-Overall8%▄▁█▁▁▆
Socket/Port/Plug7%▁▁▁█▁▁

FAQ

Common Orange Fairy Lights questions

Answered from the same tracked data.