Is oil lamp profitable to sell on Amazon United Kingdom?

The niche generates £76K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.0%. Flapen's verdict: Skip it (45/100).

How competitive is the oil lamp niche?

11 brands and 31 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in oil lamp?

Top complaints mined from reviews: Smell, Flammable, Quality-Overall. The return rate is 0.2%.

When does demand for oil lamp peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the oil lamp niche?

Listings span £4.68–£50.57; the average listing price is £13.13 (sweet spot $15–$100). The average incumbent carries 521 reviews — the moat a new listing must climb.

oil lamp

Skip it

Soft demand (-39.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Price range

Great£4.68–£50.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good521.37

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.13

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Market size

Bad£76K

£76K/yr · 54K searches

Growth

Bad-39.0%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, oil lamp is a £76K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

oil lamp market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £66K–£79K; units × avg price
Conversion rate: 10.7%
Avg BSR: #14
Page quality: 0%
Prime: 58%
Sponsored: 58%
Out of stock: 10.4%
Avg brand age: 54 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

Quebec28%
bird18%
Bird Brand18%
CLEARCRAFT15%
Church Supply5%
Candle Charisma4%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top oil lamp search terms

lamp oil31K/yr -23.2%10.9% conv.
clear lamp oil3K/yr -17.2%14.3% conv.
paraffin lamp oil3K/yr -28.4%9.3% conv.
oil lamp fuel4K/yr -44.1%9.4% conv.
indoor lamp oil3K/yr -36.1%8.9% conv.
lamp oil indoor10K/yr -91.7%8.7% conv.

All search terms

Top oil lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bird Brand Clear Lamp Oil for Indoor & Outdoor Use Smokeless Fuel 1 Litre

bird£6.454.5★1,047 rev

Bird Brand Clear Lamp Oil for Indoor & Outdoor Use Smokeless Fuel 3 x 1 Litre

Bird Brand£13.714.6★773 rev

Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula

Quebec£10.424.4★51 rev

CLEARCRAFT Smokeless and Odourless Clear Lamp Oil - 1 Litre with Easy Pour Nozzle

CLEARCRAFT£9.584.6★1,216 rev

Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)

Quebec£7.484.3★76 rev

Newest

by launch date

Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)

Quebec£7.4876 rev

4mo ago

Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping

Quebec£10.7376 rev

4mo ago

Quebec Clear Lamp Oil 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula (Pack of 1)

Quebec£7.4851 rev

6mo ago

Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula

Quebec£10.4251 rev

6mo ago

2 x Smokeless and Odourless Premium Dutch Lamp Oil with Intergrated Easy Pour Funnel - Clear Candle Oil - 2 x 1 Litre Bottle. Spill- Free Design Bottle.

Church Supply£14.2426 rev

1y ago

What buyers say about oil lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Good Value”

Quality-Overall24%

“Good quality lamp oil producing no black smoke at all from normal use”

Advertised Vs Actual Product12%

“Just as advertised”

Smell11%

“burns without giving off to much smell”

Efficiency5%

“Works fine”

Suitable For Outdoor3%

“This one is great for outdoors”

Brightness/Shine/Glow2%

“gave a clear bright and smokeless flam”

Size-Overall2%

“Handy size for filling oil lamps”

Design-Overall2%

“Looks fab”

Strength2%

“Effective”

What buyers complain about

Smell24%

“No pleasant fragrance whatsoever while burning”

Flammable14%

“Lots of black smoke”

Quality-Overall14%

“Poor quality”

Suitable For Indoor10%

“not to be used indoors”

Advertised Vs Actual Product7%

“Not at all smokeless as advertised”

Value For Money5%

“Felt it was a bit pricey”

Breathability5%

“its caused a chronic lung condition in me as its toxic indoors”

Functionality-Overall5%

“Ineffective”

Leak-Proof5%

“leaking”

Adhesion/Stickiness2%

“it's sticky”

Top return reasons

Functionality-Overall13%

Thickness13%

Leak-Proof11%

Smell11%

Flammable9%

Size-Overall9%

Advertised Vs Actual Product9%

Ease Of Use8%

Defective Material/Parts3%

Suitable For Indoor3%

Common questions

Is oil lamp profitable to sell on Amazon United Kingdom?: The niche generates £76K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.0%. Flapen's verdict: Skip it (45/100).
How competitive is the oil lamp niche?: 11 brands and 31 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in oil lamp?: Top complaints mined from reviews: Smell, Flammable, Quality-Overall. The return rate is 0.2%.
When does demand for oil lamp peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the oil lamp niche?: Listings span £4.68–£50.57; the average listing price is £13.13 (sweet spot $15–$100). The average incumbent carries 521 reviews — the moat a new listing must climb.