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Oil Lamp

soft demand (-39.0% this quarter) — Oil Lamp doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 19Growth 5Conversion 90Competition 25Returns 99Price range 77Avg price 59Brand share 36Review moat 74Quality gap 45
This niche Category average

Is Oil Lamp profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oil Lamp is a £76K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Oil Lamp: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.0% over the last 90 days and 10.7% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr6K
Search volume / yr-39.0%54K
Conversion rate10.7%
Avg price£13.13

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers11 · 31
Top-5 product click share70%
Open market16%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement58%
New entrants (1y)4· 2 succeeded
Avg rating4.5★
Avg reviews521

Top Oil Lamp products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

31

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Quebec28%
  • bird18%
  • Bird Brand18%
  • CLEARCRAFT15%
  • Church Supply5%
  • Candle Charisma4%
  • Open — no brand owns it (5 brands, 12%)

Oil Lamp demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume54KCVR10.7%Products19Brands11Top 5 Brands84%OOS Rate10.4%Rating4.5★Reviews521Avg BSR#14
2K1KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Oil Lamp search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lamp oil31K/yr
  • clear lamp oil3K/yr
  • paraffin lamp oil3K/yr
  • oil lamp fuel4K/yr
  • indoor lamp oil3K/yr
  • lamp oil indoor10K/yr

What reviews say buyers love and hate about Oil Lamp

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Value For Money26%

Good Value

Quality-Overall24%

Good quality lamp oil producing no black smoke at all from normal use

Advertised Vs Actual Product12%

Just as advertised

Smell11%

burns without giving off to much smell

Efficiency5%

Works fine

What buyers complain about

90% of reviews
Smell24%

No pleasant fragrance whatsoever while burning

Flammable14%

Lots of black smoke

Quality-Overall14%

Poor quality

Suitable For Indoor10%

not to be used indoors

Advertised Vs Actual Product7%

Not at all smokeless as advertised

Oil Lamp return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
13%
2Thickness
13%
3Leak-Proof
11%
4Smell
11%
5Flammable
9%

Common Oil Lamp questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oil Lamp 45/100 on Amazon United Kingdom — Skip it. The niche generates £76K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -39.0% over the last 90 days.
Search demand for Oil Lamp on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.8× the quietest.