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Oil Lamp

Fail

Demand is soft, at -39.0% this quarter, so Oil Lamp is a Fail.

Flapen Score
45
45 / 100
Ranks 202 of 370 Lighting niches · −2 vs the category median of 47
Market size
£76K/yr54K searches / yr
90-day growth
-39.0%search demand this quarter
Competition
70%top-5 click share · 11 brands · 31 sellers

Flapen Score

Oil Lamp against its category

The dotted line is the Lighting average. Past it, Oil Lamp is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oil Lamp 54K times last year and spent an estimated £76K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-39.0%
Conversion, latest week
10.7%
Market size, estimated
£76Ka year
Peak month
November2.8× the quietest month
Top search term
lamp oil31K searches a year

02 · Price

A sale here is worth £13.13.

Listings sell for £13.13 on average, from £4.68 to £50.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.13 that is £1K to £3K a year per listing.

Average price
£13.13under the $15 to $100 sweet spot
Price range
£4.68–£50.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #14 within Outdoor Lighting. It carries 521 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
58%
Out of stock, average day
10.4%
Average rank
#14in Outdoor Lighting
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
521per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Oil Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

31

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Quebec28%
  • bird18%
  • Bird Brand18%
  • CLEARCRAFT15%
  • Church Supply5%
  • Candle Charisma4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Oil Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Oil Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lamp oil31K/yr
  • clear lamp oil3K/yr
  • paraffin lamp oil3K/yr
  • oil lamp fuel4K/yr
  • indoor lamp oil3K/yr
  • lamp oil indoor10K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell24%−0.02

No pleasant fragrance whatsoever while burning

No smell

the general area smells like the inside of a smirnoff bottle

Flammable14%−0.12

Lots of black smoke

they simply burn out them selves

Little bit smoke around

Quality-Overall14%+0.99

Poor quality

Very disappointing as precious orders were good

This is a very poor quality product

Suitable For Indoor10%−0.03

not to be used indoors

definitely not for indoor use - still need to use this with good air circulation

Its not smokeless so its not suitable for indoor After I turned on the oil lamp

Advertised Vs Actual Product7%

Not at all smokeless as advertised

Definitely not smokeless

Love

Value For Money26%+2.57

Good Value

Worth price

Excellent value

Quality-Overall24%+0.99

Good quality lamp oil producing no black smoke at all from normal use

Great quality and long lasting odourless oil

Excellent product

Advertised Vs Actual Product12%

Just as advertised

Does the job

As described

Smell11%−0.02

burns without giving off to much smell

exotic scent that fills the house when I use this oil in my lamp burners

I love this fragrance

Efficiency5%−0.01

Works fine

It works fine

Work okay ish

Return

0.2% Return rate 21% Fixable by listing

Functionality-Overall13%▁▇▅██▁

Ineffective

Thickness13%▁█▁▁▁▇
Leak-Proof11%▁▁█▁▇▄

leaking

Smell11%█▁▃█▁▁

No pleasant fragrance whatsoever while burning

No smell

the general area smells like the inside of a smirnoff bottle

Flammable9%▁▂▁▁▁█

Lots of black smoke

they simply burn out them selves

Little bit smoke around

FAQ

Common Oil Lamp questions

Answered from the same tracked data.