northern lights
Skip itSoft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£19.13avg listing price — sweet spot $15–$100
Price range
Great£11.75–£28.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,664.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad£65K£65K/yr · 65K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-50.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, northern lights is a £65K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
northern lights market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £48K–£57K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 13.7%
- Avg brand age
- 23 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- One Fire32%
- PIKOY26%
- LAKERISE17%
- Wudyfei9%
- YunLone8%
- AIBAOBAO8%
Demand
Weekly Amazon search volume, last 32 weeks — -50.1% search growth over the last 90 days.Top northern lights search terms
- northern lights24K/yr
- aurora borealis night light projector17K/yr
- aurora borealis light11K/yr
- northern lights cube4K/yr
- aurora borealis night light3K/yr
- keyora aurora dreamscape projector5K/yr
Top northern lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Northern Lights Projector Sensory Lights Birthday Gifts for Women Girl Gift
One Fire£19.514.5★966 rev
PIKOY Projecteur Ciel Etoile 18 Couleurs Lampe Ambiance LED Chambre Deco Chambre Ado Veilleuse Enfant et Adulte Cadeau Fille
PIKOY£22.644.5★2,450 rev
LAKERISE Northern Lights Aurora Projector Light Galaxy Projector Sensory Lights 16 Colors Dimmable Remote Night Light for Bedroom Christmas Northern Lamp Cube Room Decor for Teen Gifts
LAKERISE£17.024.4★59 rev
Northern Lights Galaxy Light Projector 16 Colors Brightness Dimmable Sensory Lights Rechargeable Night Light Projector with Remote Control Mood Lighting for Bedroom Ceiling Party Game Baby Rooms
Wudyfei£12.204.1★112 rev
YunLone 360 Lights 18 Colour Star Galaxy Projector with Smart APP IR Remote 8 White Noise Bluetooth Night Light Projector Home Decoration Bedroom Décor Birthday Gifts for Woman Teen Girls Kids Adult
YunLone£20.914.2★5,650 rev
Newest
by launch dateLAKERISE Northern Lights Aurora Projector Light Galaxy Projector Sensory Lights 16 Colors Dimmable Remote Night Light for Bedroom Christmas Northern Lamp Cube Room Decor for Teen Gifts
LAKERISE£17.0259 rev
Northern Lights Galaxy Light Projector 16 Colors Brightness Dimmable Sensory Lights Rechargeable Night Light Projector with Remote Control Mood Lighting for Bedroom Ceiling Party Game Baby Rooms
Wudyfei£12.20112 rev
OneFire Galaxy Projector 16 Color Teenage Girl Gifts 5 Films Star Projector
One Fire£28.212,398 rev
AIBAOBAO Galaxy Projector Light for Bedroom Northern Lights Projector Ocean Wave Sensory Light with 16 Colors 30 Lighting Modes Star for Kids Ceiling Projector Night Light for Party/Game Rooms
AIBAOBAO£11.7534 rev
Northern Lights Projector Sensory Lights Birthday Gifts for Women Girl Gift
One Fire£19.51966 rev
Trending
90-day click momentumLAKERISE Northern Lights Aurora Projector Light Galaxy Projector Sensory Lights 16 Colors Dimmable Remote Night Light for Bedroom Christmas Northern Lamp Cube Room Decor for Teen Gifts
LAKERISE£17.024.4★
AIBAOBAO Galaxy Projector Light for Bedroom Northern Lights Projector Ocean Wave Sensory Light with 16 Colors 30 Lighting Modes Star for Kids Ceiling Projector Night Light for Party/Game Rooms
AIBAOBAO£11.754.7★
Northern Lights Galaxy Light Projector 16 Colors Brightness Dimmable Sensory Lights Rechargeable Night Light Projector with Remote Control Mood Lighting for Bedroom Ceiling Party Game Baby Rooms
Wudyfei£12.204.1★
One Fire Galaxy Projector 15 Color Gift Girl&Women&Boy Birthday White Noise
PIKOY£20.804.4★
OneFire Galaxy Projector 16 Color Teenage Girl Gifts 5 Films Star Projector
One Fire£28.214.4★
What buyers say about northern lights
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful light”
“Beautiful colours”
“Excellent product”
“Good for price”
“A very much loved gift”
“As advertised”
“Helps sleeping”
“easy to use”
“and luminosity is good”
“Fun”
What buyers complain about
“Broken with 2 months”
“Remote stopped working after one day”
“Not as shown”
“Although very pretty, extremely noisy”
“Cube looks cheap”
“I just wish Id bought the one that said it could be charged”
“I do think its rather expensive for what it is though”
“Poor light effect”
“colour options could be improved”
“will not turn on”
Top return reasons
Common questions
- Is northern lights profitable to sell on Amazon United Kingdom?
- The niche generates £65K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -50.1%. Flapen's verdict: Skip it (33/100).
- How competitive is the northern lights niche?
- 6 brands and 11 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in northern lights?
- Top complaints mined from reviews: Durability, Remote Control, Advertised Vs Actual Product. The return rate is 2.2%.
- What does it cost to enter the northern lights niche?
- Listings span £11.75–£28.21; the average listing price is £19.13 (sweet spot $15–$100). The average incumbent carries 1,665 reviews — the moat a new listing must climb.