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Northern Lights

Fail

Demand is soft, at -50.1% this quarter, so Northern Lights is a Fail.

Flapen Score
33
33 / 100
Ranks 324 of 370 Lighting niches · −14 vs the category median of 47
Market size
£65K/yr65K searches / yr
90-day growth
-50.1%search demand this quarter
Competition
89%top-5 click share · 6 brands · 11 sellers

Flapen Score

Northern Lights against its category

The dotted line is the Lighting average. Past it, Northern Lights is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Northern Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Northern Lights 65K times last year and spent an estimated £65K. The top 5 brands take 100% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-50.1%
Conversion, latest week
5.2%
Market size, estimated
£65Ka year
Top search term
northern lights24K searches a year

02 · Price

A sale here is worth £19.13.

Listings sell for £19.13 on average, from £11.75 to £28.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.13 that is £2K to £5K a year per listing.

Average price
£19.13inside the $15 to $100 sweet spot
Price range
£11.75–£28.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #42 within Indoor Lighting. It carries 1,665 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#42in Indoor Lighting
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,665per listing
Listings tracked
8

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Northern Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • One Fire32%
  • PIKOY26%
  • LAKERISE17%
  • Wudyfei9%
  • YunLone8%
  • AIBAOBAO8%

Demand

Northern Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 15.0× · 8 of 12 months tracked

Search terms

Top Northern Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • northern lights24K/yr
  • aurora borealis night light projector17K/yr
  • aurora borealis light11K/yr
  • northern lights cube4K/yr
  • aurora borealis night light3K/yr
  • keyora aurora dreamscape projector5K/yr

Reviews and returns

What reviews say buyers love and hate about Northern Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.20

Broken with 2 months

Stopped working

Stopped working after a few weeks

Remote Control11%−0.12

Remote stopped working after one day

Missing Remote

the remote doesnt work

Advertised Vs Actual Product8%−0.06

Not as shown

False advertising

Misleading pictures

Noise Level7%−0.06

Although very pretty, extremely noisy

Too loud

Pretty - sooo loud though

Quality-Overall4%+0.67

Cube looks cheap

Faulty quality

Very expensive for the quality of the product - returned to Amazon for a refund

Love

Brightness/Shine/Glow24%+1.32

Beautiful light

Great light

its really bright

Color13%+0.83

Beautiful colours

colours are bright

The colors are so vibrant

Quality-Overall12%+0.67

Excellent product

It was also very clear quality

looking forward to it as the speaker seems good quality

Value For Money7%+0.41

Good for price

Good value for money

Worth the money

Gifting Purpose5%

A very much loved gift

Lovely gift

Birthday present

Return

2.2% Return rate 19% Fixable by listing

Functionality-Overall14%▅█▅█▅▇

will not turn on

it didn't work

Sadly didn't work for me

Brightness/Shine/Glow13%▆▇▇▅█▃

Poor light effect

The light inside the cube is way too bright

Not as bright as advertised

Advertised Vs Actual Product11%▄▄▅▇█▇

Not as shown

False advertising

Misleading pictures

Defective Material/Parts8%▆▇▄██▆
Remote Control7%▇▅█▆▂▇

Remote stopped working after one day

Missing Remote

the remote doesnt work

FAQ

Common Northern Lights questions

Answered from the same tracked data.