Northern Lights
soft demand (-50.1% this quarter) — Northern Lights doesn't clear our bar today.
Flapen Score
Is Northern Lights profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Northern Lights is a £65K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Northern Lights: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -50.1% over the last 90 days and 5.2% of searches end in a purchase.
£65K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 8 products
Top Northern Lights products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Northern Lights Projector Sensory Lights Birthday Gifts for Women Girl Gift
- Price
- £19.51
- Rating
- 4.5/5
- Reviews
- 966
- Age
- 2y ago
PIKOY Projecteur Ciel Etoile 18 Couleurs Lampe Ambiance LED Chambre Deco Chambre Ado Veilleuse Enfant et Adulte Cadeau Fille
- Price
- £22.64
- Rating
- 4.5/5
- Reviews
- 2,450
- Age
- 2y ago
LAKERISE Northern Lights Aurora Projector Light Galaxy Projector Sensory Lights 16 Colors Dimmable Remote Night Light for Bedroom Christmas Northern Lamp Cube Room Decor for Teen Gifts
- Price
- £17.02
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 8mo ago
Northern Lights Galaxy Light Projector 16 Colors Brightness Dimmable Sensory Lights Rechargeable Night Light Projector with Remote Control Mood Lighting for Bedroom Ceiling Party Game Baby Rooms
- Price
- £12.20
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 10mo ago
YunLone 360 Lights 18 Colour Star Galaxy Projector with Smart APP IR Remote 8 White Noise Bluetooth Night Light Projector Home Decoration Bedroom Décor Birthday Gifts for Woman Teen Girls Kids Adult
- Price
- £20.91
- Rating
- 4.2/5
- Reviews
- 5,650
- Age
- 4y ago
Trending
90-day click momentumLAKERISE Northern Lights Aurora Projector Light Galaxy Projector Sensory Lights 16 Colors Dimmable Remote Night Light for Bedroom Christmas Northern Lamp Cube Room Decor for Teen Gifts
- Price
- £17.02
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 8mo ago
AIBAOBAO Galaxy Projector Light for Bedroom Northern Lights Projector Ocean Wave Sensory Light with 16 Colors 30 Lighting Modes Star for Kids Ceiling Projector Night Light for Party/Game Rooms
- Price
- £11.75
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago
Northern Lights Galaxy Light Projector 16 Colors Brightness Dimmable Sensory Lights Rechargeable Night Light Projector with Remote Control Mood Lighting for Bedroom Ceiling Party Game Baby Rooms
- Price
- £12.20
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 10mo ago
One Fire Galaxy Projector 15 Color Gift Girl&Women&Boy Birthday White Noise
- Price
- £20.80
- Rating
- 4.4/5
- Reviews
- 1,649
- Age
- 2y ago
OneFire Galaxy Projector 16 Color Teenage Girl Gifts 5 Films Star Projector
- Price
- £28.21
- Rating
- 4.4/5
- Reviews
- 2,398
- Age
- 1y ago
Newest
by launch dateLAKERISE Northern Lights Aurora Projector Light Galaxy Projector Sensory Lights 16 Colors Dimmable Remote Night Light for Bedroom Christmas Northern Lamp Cube Room Decor for Teen Gifts
- Price
- £17.02
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 8mo ago
Northern Lights Galaxy Light Projector 16 Colors Brightness Dimmable Sensory Lights Rechargeable Night Light Projector with Remote Control Mood Lighting for Bedroom Ceiling Party Game Baby Rooms
- Price
- £12.20
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 10mo ago
OneFire Galaxy Projector 16 Color Teenage Girl Gifts 5 Films Star Projector
- Price
- £28.21
- Rating
- 4.4/5
- Reviews
- 2,398
- Age
- 1y ago
AIBAOBAO Galaxy Projector Light for Bedroom Northern Lights Projector Ocean Wave Sensory Light with 16 Colors 30 Lighting Modes Star for Kids Ceiling Projector Night Light for Party/Game Rooms
- Price
- £11.75
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago
Northern Lights Projector Sensory Lights Birthday Gifts for Women Girl Gift
- Price
- £19.51
- Rating
- 4.5/5
- Reviews
- 966
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- One Fire32%
- PIKOY26%
- LAKERISE17%
- Wudyfei9%
- YunLone8%
- AIBAOBAO8%
Northern Lights demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Northern Lights search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- northern lights24K/yr
- aurora borealis night light projector17K/yr
- aurora borealis light11K/yr
- northern lights cube4K/yr
- aurora borealis night light3K/yr
- keyora aurora dreamscape projector5K/yr
What reviews say buyers love and hate about Northern Lights
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Beautiful light”
“Beautiful colours”
“Excellent product”
“Good for price”
“A very much loved gift”
What buyers complain about
58% of reviews“Broken with 2 months”
“Remote stopped working after one day”
“Not as shown”
“Although very pretty, extremely noisy”
“Cube looks cheap”
Northern Lights return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Northern Lights questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
