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Net Lights

Fail

Shoppers spend only $53K a year here, so Net Lights is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£53K/yr187K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
63%top-5 click share · 9 brands · 13 sellers

Flapen Score

Net Lights against its category

The dotted line is the Lighting average. Past it, Net Lights is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Net Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Net Lights 187K times last year and spent an estimated £53K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
1.9%
Market size, estimated
£53Ka year
Peak month
December29.4× the quietest month
Top search term
net lights outdoor35K searches a year

02 · Price

A sale here is worth £15.00.

Listings sell for £15.00 on average, from £9.44 to £25.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.00 that is £2K to £4K a year per listing.

Average price
£15.00inside the $15 to $100 sweet spot
Price range
£9.44–£25.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #313 within String Lights. It carries 1,293 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#313in String Lights
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,293per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Net Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

11%

  • Ollny34%
  • CORST17%
  • CCILAND15%
  • Leisure world9%
  • Joysing7%
  • ZAIYW6%
  • Open — no brand owns it (3 brands, 11%)

Demand

Net Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 29.4×

Search terms

Top Net Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • net lights outdoor35K/yr
  • net lights27K/yr
  • outdoor net lights12K/yr
  • net fairy lights5K/yr
  • led net lights6K/yr
  • led net lights outdoor4K/yr
  • outdoor net lights mains powered6K/yr
  • christmas net lights17K/yr
  • net lights indoor15K/yr
  • fairy light net3K/yr

Reviews and returns

What reviews say buyers love and hate about Net Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability30%−0.28

Will stop working after approximately 5 weeks

Don't' work for long

Didn't work after a few weeks

Quality-Overall18%−0.05

Poor Quality

Absolutely rubbish

Poor quality

Functionality-Overall14%−0.12

They don't work at all

I discovered half of them were only working

Never worked

Assembly/Installation7%+0.15

Not happy put them all up

Purchased this took a long time to put up

Measurement/Reading Accuracy5%−0.04

It says 3mx2m we have a new pagoda that these were bought for the top it measures with a tape measure 3mx2m these are a good 50cm short in width Ive had to use cable ties to make up the gap if Id of known I would of ordered 3x3 meters to day I feel slightly robbed is and understatement

Love

Brightness/Shine/Glow47%+3.34

Bright lights

Bright & look great

provide excellent lighting

Quality-Overall14%−0.05

Really good product - great value for money

Good product

Amazing quality I love them

Assembly/Installation10%+0.15

easy to attach to the wall

Easy to install

are easy to set up

Ease Of Use6%+0.31

Easy to use

it was so easy to do

So simple

Advertised Vs Actual Product6%+0.31

As described

Brilliant does what it says

They work exactly as described

Return

4.3% Return rate 45% Fixable by listing

Size-Overall22%▆▁▃▆▄█
Functionality-Overall19%█▁▅▇▄▄

They don't work at all

I discovered half of them were only working

Never worked

Color14%█▁▃▅▅▁

Just the wrong colour

Defective Material/Parts12%▄▁▅▄█▄

some bulbs dont work

Brightness/Shine/Glow6%▁█▂▁▂▂

FAQ

Common Net Lights questions

Answered from the same tracked data.