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Neon Sign

Maybe

The top 5 brands take only 30% of clicks. But buyers convert on only 0.7% of searches, so Neon Sign is a Maybe.

Flapen Score
53
53 / 100
Top 25% of 370 Lighting niches · +6 vs the category median of 47
Market size
£224K/yr892K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
27%top-5 click share · 51 brands · 62 sellers

Flapen Score

Neon Sign against its category

The dotted line is the Lighting average. Past it, Neon Sign is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neon Sign market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neon Sign 892K times last year and spent an estimated £224K. The top 5 brands take 30% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 892K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months
892K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
0.7%
Market size, estimated
£224Ka year
Peak month
December2.9× the quietest month
Top search term
neon light sign281K searches a year

02 · Price

A sale here is worth £34.93.

Listings sell for £34.93 on average, from £5.32 to £174.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £34.93 that is £0 to £3K a year per listing.

Average price
£34.93inside the $15 to $100 sweet spot
Price range
£5.32–£174.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #203 within Indoor Lighting. It carries 823 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
61%
Out of stock, average day
11.9%
Average rank
#203in Indoor Lighting
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
823per listing
Listings tracked
61

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Neon Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 rising

Sellers

62

Top-5 brand share

30%

Top 20: 75%

Top-5 click share

27%

Top 20: 69%

Open market

65%

  • SShiiYYia8%
  • johomyuan6%
  • Cisteen5%
  • Daniumao5%
  • O&BTRC015%
  • DAKABUKA5%

Demand

Neon Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Neon Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neon light sign281K/yr
  • neon sign168K/yr
  • neon light95K/yr
  • led sign62K/yr
  • neon lights45K/yr
  • neon signs43K/yr
  • neon signs for wall39K/yr
  • led signs17K/yr
  • neon wall light23K/yr
  • neon lights for bedroom28K/yr

Reviews and returns

What reviews say buyers love and hate about Neon Sign

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.28

Broke in a few days

Broke within a week

Didnt last

Functionality-Overall12%−0.22

Chunks of the led dosent work

Didnt work

Rubbish worked for 3 days now dus not work

Brightness/Shine/Glow12%+0.74

the lights are not bright enough for anything

Not Bright Enough

not as bright as wanted

Quality-Overall10%+1.81

The quality is shocking

Garbage quality

Poor Quality

Color7%−0.03

Could not change the colour or switch off

changed colours

with colours going wrong

Love

Quality-Overall25%+1.81

Amazing quality

Made with high quality and delivered quickly

Good quality wall light

Brightness/Shine/Glow22%+0.74

Great light

Nice and bright

Bright light

Value For Money10%+0.79

Good value for money

Good for price

Well worth the money

Assembly/Installation7%+0.29

Easy to assemble

Easy to set up

Easy to install

Color7%−0.03

Great colours

The colour is perfect

The colours are vibrant

Return

2.6% Return rate 28% Fixable by listing

Brightness/Shine/Glow20%▇▆▇▇█▆

the lights are not bright enough for anything

Not Bright Enough

not as bright as wanted

Functionality-Overall15%▆█▅▇▄▄

Chunks of the led dosent work

Didnt work

Rubbish worked for 3 days now dus not work

Size-Overall9%▃▄█▅▆▆

Rear Window LED Sign 🌟 very large

Quite small

is to short

Defective Material/Parts8%█▃▆▄▅▄

Many sections failed within days of putting them up

Intermittent fault

One lamp has developed a fault

Adhesion/Stickiness6%▄▅▅▃█▅

FAQ

Common Neon Sign questions

Answered from the same tracked data.