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Neon Light Strip

Fail

Demand is soft, at -24.4% this quarter, so Neon Light Strip is a Fail.

Flapen Score
45
45 / 100
Ranks 202 of 370 Lighting niches · −2 vs the category median of 47
Market size
£59K/yr148K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
53%top-5 click share · 18 brands · 33 sellers

Flapen Score

Neon Light Strip against its category

The dotted line is the Lighting average. Past it, Neon Light Strip is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neon Light Strip market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neon Light Strip 148K times last year and spent an estimated £59K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
1.9%
Market size, estimated
£59Ka year
Peak month
October4.3× the quietest month
Top search term
neon rope light18K searches a year

02 · Price

A sale here is worth £20.71.

Listings sell for £20.71 on average, from £8.75 to £38.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.71 that is £0 to £2K a year per listing.

Average price
£20.71inside the $15 to $100 sweet spot
Price range
£8.75–£38.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.3% of listings are out of stock. The average listing ranks #158 within Indoor Lighting. It carries 2,089 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
30.3%
Average rank
#158in Indoor Lighting
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,089per listing
Listings tracked
25

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Neon Light Strip products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

33

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 95%

Open market

27%

  • AILBTON21%
  • Mexllex15%
  • NUERPO14%
  • segrass10%
  • httpsmp8%
  • Bvokon5%

Demand

Neon Light Strip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.3×

Search terms

Top Neon Light Strip search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • neon rope light18K/yr
  • neon light strip16K/yr
  • neon strip lights16K/yr
  • led rope15K/yr
  • led neon rope light14K/yr
  • neon led strip light11K/yr
  • rope led lights9K/yr
  • flexible led light strip8K/yr
  • diffused led strip4K/yr
  • neon rope lights4K/yr

Reviews and returns

What reviews say buyers love and hate about Neon Light Strip

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Brightness/Shine/Glow”
3.0%of orders come back
“the lights are not bright enough for anything”
A buyer, on “Brightness/Shine/Glow”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Neon Light Strip questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data