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Neon Light Strip

Fail

Demand is soft, at -24.4% this quarter, so Neon Light Strip is a Fail.

Flapen Score
45
45 / 100
Ranks 202 of 370 Lighting niches · −2 vs the category median of 47
Market size
£59K/yr148K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
53%top-5 click share · 18 brands · 33 sellers

Flapen Score

Neon Light Strip against its category

The dotted line is the Lighting average. Past it, Neon Light Strip is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neon Light Strip market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neon Light Strip 148K times last year and spent an estimated £59K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
1.9%
Market size, estimated
£59Ka year
Peak month
October4.3× the quietest month
Top search term
neon rope light18K searches a year

02 · Price

A sale here is worth £20.71.

Listings sell for £20.71 on average, from £8.75 to £38.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.71 that is £0 to £2K a year per listing.

Average price
£20.71inside the $15 to $100 sweet spot
Price range
£8.75–£38.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.3% of listings are out of stock. The average listing ranks #158 within Indoor Lighting. It carries 2,089 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
30.3%
Average rank
#158in Indoor Lighting
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,089per listing
Listings tracked
25

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Neon Light Strip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

33

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

27%

  • AILBTON21%
  • Mexllex15%
  • NUERPO14%
  • segrass10%
  • httpsmp8%
  • Bvokon5%

Demand

Neon Light Strip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.3×

Search terms

Top Neon Light Strip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neon rope light18K/yr
  • neon light strip16K/yr
  • neon strip lights16K/yr
  • led rope15K/yr
  • led neon rope light14K/yr
  • neon led strip light11K/yr
  • rope led lights9K/yr
  • flexible led light strip8K/yr
  • diffused led strip4K/yr
  • neon rope lights4K/yr

Reviews and returns

What reviews say buyers love and hate about Neon Light Strip

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow13%+1.33

the lights are not bright enough for anything

Not Bright Enough

not as bright as i hoped

Durability11%−0.17

Doesnt last

Broke within a week

Broke after a month

Quality-Overall11%+1.22

The quality is shocking

Poor and misleads quality and functionality

Low quality

Functionality-Overall8%−0.15

Blue function does not work

Dont function

Didnt work

Color8%

Colours don't work

Could not change the colour or switch off

no other colours

Love

Brightness/Shine/Glow25%+1.33

lights are really bright

Nice and bright

brightness is great

Quality-Overall17%+1.22

Good quality, covered the space needed

Excellent product

Good quality Ambient lighting

Assembly/Installation9%+0.52

very easy to assemble

Easy to set up

Easy installation

Value For Money8%+0.66

great value

Good value for the money

Really good for the price

Color8%

Colours are good

The colours are decent

The colours are vibrant

Return

3.0% Return rate 23% Fixable by listing

Brightness/Shine/Glow17%▅▇█▇█▆

the lights are not bright enough for anything

Not Bright Enough

not as bright as i hoped

Functionality-Overall13%██▆█▆▇

Blue function does not work

Dont function

Didnt work

Adhesion/Stickiness10%▇▇▅██▇

Poor adhesive quality

Had adhesive backing - It doesn't

Dont stick

Defective Material/Parts8%▇▆█▇▅▆
Size-Overall8%▆▃█▇█▇

FAQ

Common Neon Light Strip questions

Answered from the same tracked data.