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Neon Christmas Lights

Fail

The top 5 products take 100% of clicks, so Neon Christmas Lights is a Fail.

Flapen Score
38
38 / 100
Ranks 283 of 370 Lighting niches · −9 vs the category median of 47
Market size
£29K/yr46K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Neon Christmas Lights against its category

The dotted line is the Lighting average. Past it, Neon Christmas Lights is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neon Christmas Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neon Christmas Lights 46K times last year and spent an estimated £29K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
1.9%
Market size, estimated
£29Ka year
Top search term
merry christmas light up sign outdoor9K searches a year

02 · Price

A sale here is worth £32.00.

Listings sell for £32.00 on average, from £15.48 to £63.34. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £32.00 that is £0 to £3K a year per listing.

Average price
£32.00inside the $15 to $100 sweet spot
Price range
£15.48–£63.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 35.5% of listings are out of stock. The average listing ranks #1,276 within Indoor Lighting. It carries 58 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
35.5%
Average rank
#1,276in Indoor Lighting
Average rating
3.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
58per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Neon Christmas Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • WingFly39%
  • CHRISTOW30%
  • LUCUNSTAR30%
  • Open — no brand owns it (0%)

Demand

Neon Christmas Lights search demand

Weekly searches over the year. Pick a range.

900700Jan '26Jan '26Feb '26Feb '26Mar '26Jul '26

Search terms

Top Neon Christmas Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • merry christmas light up sign outdoor9K/yr
  • neon christmas lights13K/yr
  • christmas neon sign9K/yr
  • merry christmas window light6K/yr
  • merry christmas neon sign4K/yr
  • neon christmas sign5K/yr

FAQ

Common Neon Christmas Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data