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Mushroom Lamp

Fail

Shoppers spend only $13K a year here, so Mushroom Lamp is a Fail.

Flapen Score
47
47 / 100
Ranks 177 of 370 Lighting niches · on the category median
Market size
£13K/yr208K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
45%top-5 click share · 18 brands · 37 sellers

Flapen Score

Mushroom Lamp against its category

The dotted line is the Lighting average. Past it, Mushroom Lamp is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mushroom Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mushroom Lamp 208K times last year and spent an estimated £13K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
0.3%
Market size, estimated
£13Ka year
Peak month
December3.4× the quietest month
Top search term
mushroom lamp151K searches a year

02 · Price

A sale here is worth £19.87.

Listings sell for £19.87 on average, from £8.42 to £35.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.87 that is £0 to £2K a year per listing.

Average price
£19.87inside the $15 to $100 sweet spot
Price range
£8.42–£35.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #518 within Indoor Lighting. It carries 161 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
82%
Out of stock, average day
20.1%
Average rank
#518in Indoor Lighting
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
161per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Mushroom Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

37

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

30%

  • KUXEEY26%
  • Dawnwake17%
  • Shudehill Giftware9%
  • sdhiiolp6%
  • AIEHOUSE6%
  • RNPKZ5%

Demand

Mushroom Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Mushroom Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mushroom lamp151K/yr
  • mushroom light23K/yr
  • mushroom table lamp14K/yr
  • rechargeable mushroom lamp6K/yr
  • mushroom night light6K/yr
  • glass mushroom lamp5K/yr
  • toadstool lamp4K/yr

Reviews and returns

What reviews say buyers love and hate about Mushroom Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.19

Broke within a few months

Broke after two weeks

not convinced it will last

Quality-Overall15%−0.11

I think it looked cheap

Rubbish

Low quality

Brightness/Shine/Glow9%+3.00

it doesnt feel like a steady candle-like glow

light only lasts a few hours on low light

Size-Overall8%−0.03

Small

It is smaller than id imagine it to be

Charging7%−0.02

the charging time was bad

now wont charge - dont buy

now something has fallen out of charging portal on light so charging at all is impossible

Love

Brightness/Shine/Glow42%+3.00

Nice warm glow

Bright and Colourful

the brightness of the light is perfect

Design-Overall8%+0.56

The design is simple

modern design

stylish, and it works well as both a bedside lamp and a decorative piece

Quality-Overall6%−0.11

Nice quality lamp

Good light quality

Build quality is very nice

Charging6%−0.02

charging is straightforward

rechargeable feature are convenient

It's easy to charge

Color5%−0.03

nice Colour

The orange is also a really nice shade

Bright and Colourful

Return

2.4% Return rate 33% Fixable by listing

Size-Overall19%▆▅▇▂██

Small

It is smaller than id imagine it to be

Brightness/Shine/Glow18%█▅▄▇▂▃

it doesnt feel like a steady candle-like glow

light only lasts a few hours on low light

Charging13%▂▄▆▇▅█

the charging time was bad

now wont charge - dont buy

now something has fallen out of charging portal on light so charging at all is impossible

Quality-Overall7%▁▅▆█▄▅

I think it looked cheap

Rubbish

Low quality

Defective Material/Parts7%▅▃▅▄▇█

Faulty

Dodgy wiring

FAQ

Common Mushroom Lamp questions

Answered from the same tracked data.