multicoloured christmas lights
Skip itSoft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.55–£25.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,973.52avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.07avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£68K£68K/yr · 252K searches
Growth
Bad-36.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, multicoloured christmas lights is a £68K/yr Amazon United Kingdom market (252K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
multicoloured christmas lights market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £89K–£111K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #263
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 12.1%
- Avg brand age
- 39 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
73
Top-5 brand share
45%
Top 20: 90%
Top-5 click share
32%
Top 20: 75%
Open market
50%
- Ollny12%
- Lezonic10%
- Dalugo8%
- Hopexy8%
- Premier7%
- FairyGlim5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 86.3×
Top multicoloured christmas lights search terms
- coloured lights12K/yr
- coloured fairy lights17K/yr
- fairy lights multicoloured6K/yr
- multicoloured fairy lights9K/yr
- multicoloured christmas lights41K/yr
- multi coloured fairy lights7K/yr
- fairy lights coloured4K/yr
- coloured fairy lights plug in6K/yr
- multi coloured lights5K/yr
- christmas tree lights multicoloured27K/yr
Top multicoloured christmas lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fairy Lights Plug in 120 LEDs 12M/39ft Globe String Lights Mains Powered
Lezonic£13.574.4★2,455 rev
Dalugo Multicoloured Fairy Lights 3M 30 LED Multicoloured String Lights with 6h Timer IP65 Waterproof Battery Powered Fairy Lights for Indoor Outdoor Christmas Decorations
Dalugo£5.284.5★1,095 rev
Hopexy Fairy Lights Plug in 20m 200 LEDs Fairy Lights Mains Powered with Timer Waterproof Multicolour String Lights with Remote/8 Modes/Indoor Outdoor for Bedroom Patio Party Tree Decorations
Hopexy£10.164.5★151 rev
10M 100LED Christmas Lights Mains Powered Mult-iColor Connectable Fairy Lights with Plug/Remote/Timer/8 Modes Bright Waterproof Battery Lights Outside Indoor Garden Party Wedding Christmas Tree Decor
FairyGlim£7.274.4★463 rev
Ollny Outdoor Fairy Lights 20m 200 LEDs Multicolour Mains Powered
Ollny£12.614.5★3,033 rev
Newest
by launch date
LITYBY String Lights Mains Powered 120LED 15M/49ft Fairy Lights Plug in
LITYBY£9.521 rev
10M 100LED Christmas Lights Mains Powered Mult-iColor Connectable Fairy Lights with Plug/Remote/Timer/8 Modes Bright Waterproof Battery Lights Outside Indoor Garden Party Wedding Christmas Tree Decor
FairyGlim£7.27463 rev
Laihur Fairy Lights Battery 4M/13ft 40 LED Globe String Lights with 8 Lighting Modes Fairy Light Battery for Patio Party Halloween Christmas (Multi-Coloured)
Laihur£6.44248 rev
cshare Christmas Fairy Lights Outdoor 40M 400 LED Multicoloured String Lights Mains Powered with 8 Modes Timer Memory Waterproof Green Wire Light for Xmas Tree Garden Outdoor Indoor
cshare£14.88171 rev
Knayis 60LED Fairy Lights Battery Operated 6M/19FT Fairy Lights
Knayis£3.99137 rev
Trending
90-day click momentumLITYBY String Lights Mains Powered 120LED 15M/49ft Fairy Lights Plug in
LITYBY£9.525.0★
10M 100LED Christmas Lights Mains Powered Mult-iColor Connectable Fairy Lights with Plug/Remote/Timer/8 Modes Bright Waterproof Battery Lights Outside Indoor Garden Party Wedding Christmas Tree Decor
FairyGlim£7.274.4★
AcaJoe Fairy Lights Battery Operated 2 Pack 50 LED 16 Colour Changing Fairy Lights String Lights Indoor Outdoor Waterproof with Remote Control for Christmas Party Wedding Decorations (RGB)
AcaJoe£12.754.2★
Fokky Galaxy Projector Remote Control 16 Colors+7 Brightness Sensory Lights
Fokky£11.744.0★
CLV RGB LED Light Bar 42W Wall Washer Stage Light with RF Remote Control 1P
CLV£18.704.5★
What buyers say about multicoloured christmas lights
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“Good price”
“The colors are beautiful”
“Good quality, covered the space needed”
“Easy to use”
“It is much better than expected”
“the remote is very convenient”
“Charge lasts for days”
“Easy to assemble”
“Works really well”
What buyers complain about
“Don't last”
“Average quality”
“there was no determination of colour”
“Blue function does not work”
“they would not charge properly”
“not suitable, poor brightness”
“Nothing, a dab of glue couldent fix”
“No life batteries”
“The range of choice for colours is terrible”
“wasn't willing to pay”
Top return reasons
Common questions
- Is multicoloured christmas lights profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 46 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the multicoloured christmas lights niche?
- 33 brands and 73 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in multicoloured christmas lights?
- Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 1.9%.
- When does demand for multicoloured christmas lights peak?
- Demand peaks in Nov–Dec; the busiest month runs 86.3× the quietest.
- What does it cost to enter the multicoloured christmas lights niche?
- Listings span £3.55–£25.72; the average listing price is £11.07 (sweet spot $15–$100). The average incumbent carries 1,974 reviews — the moat a new listing must climb.