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Multicoloured Christmas Lights

Fail

Demand is soft, at -36.1% this quarter, so Multicoloured Christmas Lights is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£68K/yr252K searches / yr
90-day growth
-36.1%search demand this quarter
Competition
32%top-5 click share · 33 brands · 73 sellers

Flapen Score

Multicoloured Christmas Lights against its category

The dotted line is the Lighting average. Past it, Multicoloured Christmas Lights is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multicoloured Christmas Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multicoloured Christmas Lights 252K times last year and spent an estimated £68K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
2.4%
Market size, estimated
£68Ka year
Peak month
December86.3× the quietest month
Top search term
coloured lights12K searches a year

02 · Price

A sale here is worth £11.07.

Listings sell for £11.07 on average, from £3.55 to £25.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £11.07 that is £0 to £1K a year per listing.

Average price
£11.07under the $15 to $100 sweet spot
Price range
£3.55–£25.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #263 within String Lights. It carries 1,974 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#263in String Lights
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,974per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Multicoloured Christmas Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

73

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

32%

Top 20: 75%

Open market

50%

  • Ollny12%
  • Lezonic10%
  • Dalugo8%
  • Hopexy8%
  • Premier7%
  • FairyGlim5%

Demand

Multicoloured Christmas Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 86.3×

Search terms

Top Multicoloured Christmas Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coloured lights12K/yr
  • coloured fairy lights17K/yr
  • fairy lights multicoloured6K/yr
  • multicoloured fairy lights9K/yr
  • multicoloured christmas lights41K/yr
  • multi coloured fairy lights7K/yr
  • fairy lights coloured4K/yr
  • coloured fairy lights plug in6K/yr
  • multi coloured lights5K/yr
  • christmas tree lights multicoloured27K/yr

Reviews and returns

What reviews say buyers love and hate about Multicoloured Christmas Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.34

Don't last

Broken

Broke after the first use

Quality-Overall9%

Average quality

Not strong quality although the cour is nice

not strong quality

Color8%+0.32

there was no determination of colour

no other colours

Colours don't work

Functionality-Overall7%−0.07

Blue function does not work

Did not work

Dont function

Charging6%−0.03

they would not charge properly

its stopped charging

the batteries don't hold a charge

Love

Brightness/Shine/Glow30%+2.23

Bright light

Nice and bright

brightness is good

Value For Money13%+0.78

Good price

Value for money

Good value for money

Color10%+0.32

The colors are beautiful

colours are beautiful

Lovely colours

Quality-Overall10%

Good quality, covered the space needed

good solid unit

Excellent product

Ease Of Use5%+0.38

Easy to use

Highly recommended if you're looking for something handy

Easy to use straight away

Return

1.9% Return rate 17% Fixable by listing

Functionality-Overall20%▆▅▇█▆▇

Blue function does not work

Did not work

Dont function

Brightness/Shine/Glow12%▅▇██▆█

not suitable, poor brightness

Doesn't shine bright

not bright enough

Defective Material/Parts10%▇▇▆▆█▆
Size-Overall8%▄▆█▅▄▄
Adhesion/Stickiness8%▅▇▃█▆▆

Nothing, a dab of glue couldent fix

Poor quality tape

Dont stick

FAQ

Common Multicoloured Christmas Lights questions

Answered from the same tracked data.