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Mr16 Led Bulbs

Fail

Demand is soft, at -40.5% this quarter, so Mr16 Led Bulbs is a Fail.

Flapen Score
46
46 / 100
Ranks 191 of 370 Lighting niches · −1 vs the category median of 47
Market size
£92K/yr155K searches / yr
90-day growth
-40.5%search demand this quarter
Competition
52%top-5 click share · 17 brands · 33 sellers

Flapen Score

Mr16 Led Bulbs against its category

The dotted line is the Lighting average. Past it, Mr16 Led Bulbs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr16 Led Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mr16 Led Bulbs 155K times last year and spent an estimated £92K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-40.5%
Conversion, latest week
5.8%
Market size, estimated
£92Ka year
Peak month
November2.5× the quietest month
Top search term
mr16 led bulbs54K searches a year

02 · Price

A sale here is worth £10.34.

Listings sell for £10.34 on average, from £3.94 to £23.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.34 that is £5K to £8K a year per listing.

Average price
£10.34under the $15 to $100 sweet spot
Price range
£3.94–£23.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #389 within Light Bulbs. It carries 739 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
11.5%
Average rank
#389in Light Bulbs
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
739per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Mr16 Led Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

33

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

32%

  • Linkind27%
  • Nottac15%
  • PHILIPS7%
  • GMY7%
  • Simusi7%
  • LUTW6%

Demand

Mr16 Led Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Mr16 Led Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr16 led bulbs54K/yr
  • gu5.3 led light bulbs22K/yr
  • mr16 led bulbs warm white12K/yr
  • mr1611K/yr
  • mr16 led bulbs cool white10K/yr
  • gu5.39K/yr
  • gu5.3 led light bulbs warm white6K/yr
  • mr16 bulb8K/yr
  • gu 5.3 led bulbs3K/yr
  • mr16 led light bulbs4K/yr

Reviews and returns

What reviews say buyers love and hate about Mr16 Led Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Bulb Flicker/Dimming/Color16%−0.15

Flickering

they flickered immediately

they flicker which is annoying

Quality-Overall13%+1.48

Very disappointing performance overall

Not the best purchase I have made

Poor quality

Durability13%−0.09

They dont last, I bought these in January, now April and 3 of them have stopped working

They only last 3-4 months

Doesn't last long

Functionality-Overall10%−0.10

Not fit for purpose

6 of the 12 bulbs failed almost instantly

exactly what i needed to replace the ones not working

Brightness/Shine/Glow10%+1.09

Very low brightness

Not bright at all

Not as bright as expected

Love

Brightness/Shine/Glow25%+1.09

Bright lights

a fantastic light

Very bright

Quality-Overall24%+1.48

Benefits have been very good:

Satisfied with performance

Good quality

Value For Money18%+1.40

So which saved money and time

Great value

Good price

Advertised Vs Actual Product9%+0.14

As per description

As described

Meets expectations

Size-Overall5%−0.01

perfect fit

Perfect match for my own set

Fitted exactly

Return

3.0% Return rate 63% Fixable by listing

Size-Overall40%▇▇███▇

yet they are rather longer

Size to big

Pretty useless for my fittings

Compatibility-Overall15%█▇▆▆▇▅
Bulb Flicker/Dimming/Color12%▅▄▆▄▄█

Flickering

they flickered immediately

they flicker which is annoying

Functionality-Overall11%▆▆▆█▇▅

Not fit for purpose

6 of the 12 bulbs failed almost instantly

exactly what i needed to replace the ones not working

Color6%▇█▆▅▅█

I wanted warm white

Definitely not cool white

FAQ

Common Mr16 Led Bulbs questions

Answered from the same tracked data.