Is mr16 led bulbs profitable to sell on Amazon United Kingdom?

The niche generates £92K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.5%. Flapen's verdict: Skip it (46/100).

How competitive is the mr16 led bulbs niche?

17 brands and 33 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in mr16 led bulbs?

Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Quality-Overall, Durability. The return rate is 3.0%.

When does demand for mr16 led bulbs peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the mr16 led bulbs niche?

Listings span £3.94–£23.89; the average listing price is £10.34 (sweet spot $15–$100). The average incumbent carries 739 reviews — the moat a new listing must climb.

mr16 led bulbs

Skip it

Soft demand (-40.5% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good739.04

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Returns

Good3.0%

return rate — above 5% kills the launch gate

Price range

Okay£3.94–£23.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.34

avg listing price — sweet spot $15–$100

Market size

Bad£92K

£92K/yr · 155K searches

Growth

Bad-40.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, mr16 led bulbs is a £92K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

mr16 led bulbs market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £129K–£155K; units × avg price
Conversion rate: 5.8%
Avg BSR: #389
Page quality: 0%
Prime: 96%
Sponsored: 89%
Out of stock: 11.5%
Avg brand age: 60 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

32%

Linkind27%
Nottac15%
PHILIPS7%
GMY7%
Simusi7%
LUTW6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.5% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top mr16 led bulbs search terms

mr16 led bulbs54K/yr -39.5%7.1% conv.
gu5.3 led light bulbs22K/yr -42.6%6.8% conv.
mr16 led bulbs warm white12K/yr -45.0%6.9% conv.
mr1611K/yr -40.6%6.0% conv.
mr16 led bulbs cool white10K/yr -43.1%7.0% conv.
gu5.39K/yr -33.1%4.4% conv.
gu5.3 led light bulbs warm white6K/yr -41.1%8.9% conv.
mr16 bulb8K/yr -36.4%4.7% conv.
gu 5.3 led bulbs3K/yr -18.5%6.0% conv.
mr16 led light bulbs4K/yr -6.4%2.5% conv.

All search terms

Top mr16 led bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Linkind GU5.3 MR16 LED Bulbs 12V AC/DC 5W(Equivalent to 50W) Bi-Pin Base Spotlight Bulb 520LM Warm White 2700K 36Beam Angle Track Light Non-dimmable Pack of 5

Linkind£5.874.3★1,932 rev

Linkind GU5.3 MR16 LED Bulbs 12V AC/DC 5W (Equivalent to 50W) Bi-Pin Base Spotlight Bulb 520LM Daylight White 5000K 36Beam Angle Track Light Non-dimmable Pack of 5

Linkind£7.924.2★703 rev

Nottac MR16 LED Bulbs 12V 5W Warm White 2700K 38 Beam Angle LED MR16 for Indoor/Outdoor Landscape Recessed Track Lighting GU5.3 Bi Pin Base 6 Pack

Nottac£10.354.3★417 rev

GMY 4000 Hours Lifetime MR16 Halogen Light Bulbs 50W 12V Dimmable Spotlights for Ceiling Light 36 Beam Angle 3000K Warm White GU5.3 Base Dichroic 6 Pack

GMY£9.244.5★6,491 rev

Simusi MR16 Halogen Light Bulbs (6 Pack) 12V 50W Gu5.3 Spotlight Bulb Dimmable for Ceiling Light 2 Pin Halogen Spotlight Bulbs 2700K Warm White

Simusi£9.334.5★1,825 rev

Newest

by launch date

MR16 LED Bulbs GU5.3 LED Light Bulbs 12V 5W (50W Halogen Equivalent) Spotlight Bulb GU5.3 Bi Pin Base 550LM 6000K Cool White 38 Beam Angle for Hallway Ceiling Spotlight Non-Dimmable 6 Pack

IuulFex£9.0834 rev

8mo ago

Ledvia GU5.3 MR16 LED Bulbs 12V 5W (50W Halogen Equivalent) Warm White 2700K 391LM 38 Beam Angle Bi-Pin LED Spotlight Bulbs for Track Landscape & Indoor Lighting 6-Pack

Ledvia£10.3334 rev

9mo ago

Ledvia MR16 LED Bulbs 12V 5W Natural White 4000K Replacement for 50W MR16 Halogen Bulbs 391LM 38Beam Angle GU5.3 Bi-Pin Base for Indoor Outdoor Recessed Track Lighting 6 Pack

Ledvia£10.2834 rev

9mo ago

GY GU5.3 Class-B LED Bulbs MR16 3.8W 36 Angle LED Spot (Narrow Beam) 12V 646LM 3000K Warm White Equivalent 50W Energy Efficient Non-Dimmable No Flicker Pack of 12

GY£23.8969 rev

1y ago

Nottac MR16 LED Bulbs 12V 5W Warm White 2700K 38 Beam Angle LED MR16 for Indoor/Outdoor Landscape Recessed Track Lighting GU5.3 Bi Pin Base 6 Pack

Nottac£10.35417 rev

1y ago

What buyers say about mr16 led bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow25%

“Bright lights”

Quality-Overall24%

“Benefits have been very good:”

Value For Money18%

“So which saved money and time”

Advertised Vs Actual Product9%

“As per description”

Size-Overall5%

“perfect fit”

Bulb Flicker/Dimming/Color3%

“they dim perfectly”

Ease Of Use2%

“Easy to use”

Efficiency2%

“Work well”

Color2%

“Great color”

Correct Contents1%

“They were the correct ones”

What buyers complain about

Bulb Flicker/Dimming/Color16%

“Flickering”

Quality-Overall13%

“Very disappointing performance overall”

Durability13%

“They dont last, I bought these in January, now April and 3 of them have stopped working”

Functionality-Overall10%

“Not fit for purpose”

Brightness/Shine/Glow10%

“Very low brightness”

Size-Overall6%

“yet they are rather longer”

Value For Money6%

“the high price”

Color4%

“I wanted warm white”

Advertised Vs Actual Product4%

“Seems like it is a scam - the product description says 6-pack”

Defective Material/Parts3%

“Disappointed as bulb doesn't work”

Top return reasons

Size-Overall40%

Compatibility-Overall15%

Bulb Flicker/Dimming/Color12%

Functionality-Overall11%

Color6%

Brightness/Shine/Glow5%

Advertised Vs Actual Product2%

Connectivity-Overall2%

Quality-Overall1%

Heating1%

Common questions

Is mr16 led bulbs profitable to sell on Amazon United Kingdom?: The niche generates £92K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.5%. Flapen's verdict: Skip it (46/100).
How competitive is the mr16 led bulbs niche?: 17 brands and 33 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in mr16 led bulbs?: Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Quality-Overall, Durability. The return rate is 3.0%.
When does demand for mr16 led bulbs peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the mr16 led bulbs niche?: Listings span £3.94–£23.89; the average listing price is £10.34 (sweet spot $15–$100). The average incumbent carries 739 reviews — the moat a new listing must climb.