How competitive is the Motion Sensor Lights Indoor Plug in niche on Amazon United Kingdom?

11 brands and 20 sellers compete in Motion Sensor Lights Indoor Plug in on Amazon United Kingdom. The top 5 Motion Sensor Lights Indoor Plug in products take 58% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Motion Sensor Lights Indoor Plug in?

Motion Sensor Lights Indoor Plug in buyers on Amazon United Kingdom complain most about Durability, Brightness/Shine/Glow, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 1.6%.

What does it cost to enter the Motion Sensor Lights Indoor Plug in niche?

Motion Sensor Lights Indoor Plug in sells for £9.89 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.00–£14.47. The average incumbent carries 1,464 reviews — the moat a new listing must climb.

Motion Sensor Lights Indoor Plug in

prices mostly outside the sweet spot ($4.00–$14.47) — Motion Sensor Lights Indoor Plug in doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Motion Sensor Lights Indoor Plug in profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Motion Sensor Lights Indoor Plug in is a £103K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 37/100.

Motion Sensor Lights Indoor Plug in: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.4% over the last 90 days and 6.4% of searches end in a purchase.

£103K

revenue / yr

Units sold / yr13K

Search volume / yr-41.4%163K

Conversion rate6.4%

Avg price£9.89

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 20

Top-5 product click share58%

Open market18%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top Motion Sensor Lights Indoor Plug in products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Night Light Plug in Wall with Motion Sensor and Dusk to Dawn Sensor

Price: £11.74
Rating: 4.5/5
Reviews: 310
Age: 9mo ago

Lyridz Night Light Plug in Wall (2Pack) LED Motion Sensor Lights Indoor Dimmable Warm White Night Light with Auto/On/Off Mode for Nursery Kids Childrens Room Bedroom Stairs Hallway Corridor

Price: £10.79
Rating: 4.7/5
Reviews: 1,660
Age: 5y ago

LOHAS-LED Motion Sensor Night Light Motion Sensor Lights Indoor Warm White

Price: £8.03
Rating: 4.5/5
Reviews: 958
Age: 2y ago

2 Pack Plug in Night Light with Motion Sensor Dimmable LED 2700K Warm

Price: £11.04
Rating: 4.6/5
Reviews: 243
Age: 10mo ago

Lyridz Motion Sensor Lights Indoor with Up-and-Down Glowing Dimmable Night Light Plug in Wall Warm White [1 Pack] Movement Sensor Light Auto 60s/120s Off for Hallway Bathroom Stairway Corridor

Price: £8.09
Rating: 4.7/5
Reviews: 490
Age: 1y ago

Newest

by launch date

Night Light Plug in Wall 2 Pack Radar Motion Sensor Lights Indoor Backlit with Touch Control & 5 Brightness 2700K Warm White Auto/On/Off Nightlights for Basement Landing Bathroom

Price: £11.32
Rating: 4.8/5
Reviews: 27
Age: 1mo ago

2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to

Price: £6.79
Rating: 4.8/5
Reviews: 31
Age: 1mo ago

SuglanBee Night Light Plug in Wall with Motion Sensor & Dusk to Dawn Sensor

Price: £8.52
Rating: 4.8/5
Reviews: 83
Age: 8mo ago

SuglanBee Night Light Plug in Wall with Motion Sensor & Dusk to Dawn Sensor

Price: £12.77
Rating: 4.8/5
Reviews: 83
Age: 8mo ago

SuglanBee Night Light Plug in Wall with Motion Sensor & Dusk to Dawn Sensor

Price: £9.10
Rating: 4.8/5
Reviews: 83
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

13%

Suright33%
Lyridz21%
LOHAS-LED17%
AUVON6%
SuglanBee5%
Auraglow5%
Open — no brand owns it (5 brands, 13%)

Motion Sensor Lights Indoor Plug in demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR6.4%Products21Brands11Top 5 Brands82%OOS Rate9.4%Rating4.6★Reviews1,464Avg BSR#72

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.1×

Top Motion Sensor Lights Indoor Plug in search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

plug in motion sensor light26K/yr -44.1%3.8% conv.
plug in sensor lights for hallway19K/yr -41.9%5.1% conv.
motion sensor lights indoor plug in19K/yr -41.6%5.0% conv.
motion sensor plug in night light10K/yr -21.1%5.6% conv.
plug in sensor light10K/yr -37.8%2.9% conv.
motion sensor night light plug in11K/yr -45.4%8.0% conv.
plug in night light motion sensor15K/yr -57.0%7.5% conv.
plug in motion sensor night light10K/yr -40.2%6.7% conv.
night light plug in wall motion sensor11K/yr -47.6%6.6% conv.
motion sensor lights indoor plug in wall4K/yr -10.2%5.0% conv.

What reviews say buyers love and hate about Motion Sensor Lights Indoor Plug in

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Brightness/Shine/Glow43%

“Really bright”

Value For Money11%

“Good value for money”

Quality-Overall10%

“Excellent product really well made”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use4%

“Easy to use”

What buyers complain about

74% of reviews

Durability19%

“Broke after a month”

Brightness/Shine/Glow19%

“Far too bright”

Functionality-Overall11%

“But the dimmer doesnt work”

Quality-Overall9%

“Bad quality”

Size-Overall5%

“Bit small”

Motion Sensor Lights Indoor Plug in return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Brightness/Shine/Glow

34%

2Functionality-Overall

28%

3Defective Material/Parts

10%

4Size-Overall

5Socket/Port/Plug

Common Motion Sensor Lights Indoor Plug in questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Motion Sensor Lights Indoor Plug in 37/100 on Amazon United Kingdom — Skip it. The niche generates £103K/yr across 21 tracked products. 4 of 7 products launched in the last 360 days are still selling. Search demand moved -41.4% over the last 90 days.