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Motion Sensor Light Bulb

Fail

Prices span $6.40–$13.23, mostly outside the sweet spot, so Motion Sensor Light Bulb is a Fail.

Flapen Score
28
28 / 100
Ranks 349 of 370 Lighting niches · −19 vs the category median of 47
Market size
£25K/yr64K searches / yr
90-day growth
-45.9%search demand this quarter
Competition
76%top-5 click share · 9 brands · 13 sellers

Flapen Score

Motion Sensor Light Bulb against its category

The dotted line is the Lighting average. Past it, Motion Sensor Light Bulb is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motion Sensor Light Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Motion Sensor Light Bulb 64K times last year and spent an estimated £25K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-45.9%
Conversion, latest week
4.1%
Market size, estimated
£25Ka year
Peak month
November3.8× the quietest month
Top search term
motion sensor light bulb15K searches a year

02 · Price

A sale here is worth £9.65.

Listings sell for £9.65 on average, from £6.40 to £13.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.65 that is £965 to £2K a year per listing.

Average price
£9.65under the $15 to $100 sweet spot
Price range
£6.40–£13.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£965–£2K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #874 within Light Bulbs. It carries 927 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
22.3%
Average rank
#874in Light Bulbs
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
927per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Motion Sensor Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

10%

  • Boxlood39%
  • Powstro17%
  • ZONJIE13%
  • MSC10%
  • Caldarax6%
  • Akynite5%
  • Open — no brand owns it (3 brands, 10%)

Demand

Motion Sensor Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Motion Sensor Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • motion sensor light bulb15K/yr
  • motion sensor bulb9K/yr
  • motion sensor led light bulb7K/yr
  • sensor light bulb6K/yr
  • sensor bulbs for indoors4K/yr
  • motion sensor light bulbs4K/yr
  • motion sensor bulbs indoor4K/yr
  • sensor bulb4K/yr
  • pir light bulb4K/yr
  • pir bulb4K/yr

Reviews and returns

What reviews say buyers love and hate about Motion Sensor Light Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability30%−0.25

After a few months one of them stopped working

Stopped working after 1 day

Failed after three years

Functionality-Overall29%−0.24

One didn't turn on at all

Does not work

Not working yet

Value For Money11%+0.67

Good bit expense

Waste of money

Quality-Overall11%+0.59

Do not buy total garbage

cheap and nasty

Poor quality product

Size-Overall5%

Not fit for purpose

too big for my appliance

Love

Brightness/Shine/Glow27%+1.58

Good brightness

Works well and nice and bright

Perfect bulb

Value For Money18%+0.67

Saves money

Good value for money

good price

Quality-Overall16%+0.59

Good quality bulbs

excellent product

The quality

Advertised Vs Actual Product7%+0.48

Better than expected

Does the job

Just what I wanted

Efficiency6%+0.53

Product works well

Works great

Work well

Return

4.1% Return rate 39% Fixable by listing

Functionality-Overall31%▆▅▆▇█▆

One didn't turn on at all

Does not work

Not working yet

Size-Overall24%██▅▇█▃

Not fit for purpose

too big for my appliance

Brightness/Shine/Glow10%█▇▇▆▁▆
Compatibility-Overall9%▇▇█▅▆▆
Bulb Flicker/Dimming/Color7%▄▃▄▄▂█

Bulb gone

FAQ

Common Motion Sensor Light Bulb questions

Answered from the same tracked data.