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Moon Lamp

Fail

Prices span $6.76–$15.31, mostly outside the sweet spot, so Moon Lamp is a Fail.

Flapen Score
32
32 / 100
Ranks 332 of 370 Lighting niches · −15 vs the category median of 47
Market size
£47K/yr434K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
84%top-5 click share · 10 brands · 35 sellers

Flapen Score

Moon Lamp against its category

The dotted line is the Lighting average. Past it, Moon Lamp is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moon Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moon Lamp 434K times last year and spent an estimated £47K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
434K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
0.9%
Market size, estimated
£47Ka year
Peak month
December4.0× the quietest month
Top search term
moon203K searches a year

02 · Price

A sale here is worth £12.07.

Listings sell for £12.07 on average, from £6.76 to £15.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.07 that is £3K to £6K a year per listing.

Average price
£12.07under the $15 to $100 sweet spot
Price range
£6.76–£15.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #282 within Indoor Lighting. It carries 1,484 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
17.3%
Average rank
#282in Indoor Lighting
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,484per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Moon Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

35

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

12%

  • ACED50%
  • Coocnh17%
  • Xndryan7%
  • LuminaLux6%
  • Brainstorm TOYS4%
  • Klever Kits4%
  • Open — no brand owns it (4 brands, 12%)

Demand

Moon Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Moon Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moon203K/yr
  • moon lamp134K/yr
  • moon light50K/yr
  • moon gifts18K/yr
  • moon gifts for women8K/yr
  • moon night light7K/yr
  • moon globe4K/yr
  • moon lamps8K/yr
  • moon lights3K/yr

Reviews and returns

What reviews say buyers love and hate about Moon Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging27%−0.23

now it's impossible to charge it

bad charger

Now wont charge or turn on just glows red randomly

Size-Overall14%−0.05

Its very small

Very small pots of paint

Surprised when I opened box as it was quite small

Quality-Overall9%−0.06

it was disappointing in performance so had to return it

looks absolutely nothing like the quality shown

Terrible quality

Durability7%−0.05

It broke after only a couple weeks of having it

it fell apart

after just six months' use

Battery Life5%−0.02

Batteries don't last long

the battery lasts very little

Love

Brightness/Shine/Glow35%+1.07

It gives off a nice soft glow

Fun light

It does light up and glow

Gifting Purpose14%+1.26

Cool gift

My Great niece loved this gift

Great gift

Value For Money14%+0.75

Good value

Value for money

Good value for money

Color11%+0.84

Looks amazing and is extremely good with different colours

It's wonderful to change the colour

Very nice with all the different colors

Display-Overall4%+0.31

This moon is brilliant as shows the phases of the moon very clearly

Return

1.3% Return rate 38% Fixable by listing

Size-Overall25%▅▆▅▆█▇

Its very small

Very small pots of paint

Surprised when I opened box as it was quite small

Quality-Overall16%█▅▄▃▄▃

it was disappointing in performance so had to return it

looks absolutely nothing like the quality shown

Terrible quality

Charging15%▅▃▇▅█▃

now it's impossible to charge it

bad charger

Now wont charge or turn on just glows red randomly

Defective Material/Parts6%▆█▂▅▃▅
Brightness/Shine/Glow5%▁▁▄▁▅█

FAQ

Common Moon Lamp questions

Answered from the same tracked data.