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Mood Light

Fail

Demand is soft, at -22.1% this quarter, so Mood Light is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£74K/yr326K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
50%top-5 click share · 27 brands · 40 sellers

Flapen Score

Mood Light against its category

The dotted line is the Lighting average. Past it, Mood Light is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mood Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mood Light 326K times last year and spent an estimated £74K. The top 5 brands take 51% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
1.3%
Market size, estimated
£74Ka year
Peak month
September4.6× the quietest month
Top search term
mood lighting78K searches a year

02 · Price

A sale here is worth £17.12.

Listings sell for £17.12 on average, from £8.19 to £46.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £17.12 that is £2K to £4K a year per listing.

Average price
£17.12inside the $15 to $100 sweet spot
Price range
£8.19–£46.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #55 within Indoor Lighting. It carries 1,832 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#55in Indoor Lighting
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,832per listing
Listings tracked
34

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Mood Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

40

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

50%

Top 20: 85%

Open market

43%

  • Hifree15%
  • Fokky10%
  • PIKOY9%
  • Auxmir9%
  • Cuiwos7%
  • Tyute6%

Demand

Mood Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Mood Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mood lighting78K/yr
  • ambient lighting61K/yr
  • mood light70K/yr
  • rgb lamp22K/yr
  • mood lights28K/yr
  • ambient light15K/yr
  • colour changing light15K/yr
  • mood lights for bedroom15K/yr
  • led light lamp8K/yr
  • mood lighting for living room6K/yr

Reviews and returns

What reviews say buyers love and hate about Mood Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.26

Dont last

Broke after a week

Broke after one use

Charging7%−0.05

its stopped charging

won't charge

Wont recharge

Brightness/Shine/Glow7%+2.13

Not bright enough

Not as bright as advertised

does not get very bright

Quality-Overall6%+0.08

Average quality

Garbage quality

looks absolutely nothing like the quality shown

Functionality-Overall6%−0.06

Doesnt turn on at all

Did not work

Never worked

Love

Brightness/Shine/Glow30%+2.13

Bright light

So bright

Good Lighting

Color10%+0.79

The colors are beautiful

Lovely colours

Beautiful colours

Value For Money10%+0.61

Good Value

Good value for money

Good value for money

Quality-Overall9%+0.08

medium quality product

Great product - good quality light

Build quality is excellent

Ease Of Use4%+0.25

Easy to use

Easy to use straight away

Highly recommended if you're looking for something handy

Return

2.0% Return rate 19% Fixable by listing

Brightness/Shine/Glow20%▇▆█▇▇▆

Not bright enough

Not as bright as advertised

does not get very bright

Functionality-Overall16%▇█▆██▇

Doesnt turn on at all

Did not work

Never worked

Defective Material/Parts7%▇▇▅▅█▇
Size-Overall7%▇▇█▆▇▄

Slightly taller than I anticipated

It's small

Small lamp

Charging6%█▇▇▇▇█

its stopped charging

won't charge

Wont recharge

FAQ

Common Mood Light questions

Answered from the same tracked data.