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Mighty Brighty

Fail

The top 5 products take 100% of clicks, so Mighty Brighty is a Fail.

Flapen Score
27
27 / 100
Ranks 353 of 370 Lighting niches · −20 vs the category median of 47
Market size
£2K/yr5K searches / yr
90-day growth
-41.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Mighty Brighty against its category

The dotted line is the Lighting average. Past it, Mighty Brighty is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mighty Brighty market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mighty Brighty 5K times last year and spent an estimated £2K. All 3 brands take every click. Demand peaks in Jan–Mar–Nov. Flapen scores it 27 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-41.5%
Conversion, latest week
3.9%
Market size, estimated
£2Ka year
Peak month
November3.8× the quietest month
Top search term
mighty brighty3K searches a year

02 · Price

A sale here is worth £12.26.

Listings sell for £12.26 on average, from £5.79 to £23.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £12.26 that is £0 to £1K a year per listing.

Average price
£12.26under the $15 to $100 sweet spot
Price range
£5.79–£23.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #544 within Indoor Lighting. It carries 1,732 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#544in Indoor Lighting
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,732per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mighty Brighty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£607£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • GloBrite82%
  • Mighty Bright12%
  • Liuyife7%

Demand

Mighty Brighty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Black Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Mar, Nov · busiest ÷ quietest = 3.8×

Search terms

Top Mighty Brighty search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mighty brighty3K/yr
  • mighty bright1K/yr
  • mighty bright lights451/yr
  • mighty bright light601/yr
  • mighty bright pull lights14/yr
  • mighty brighty the super-bright led bulbs32/yr

Reviews and returns

What reviews say buyers love and hate about Mighty Brighty

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.19

one has broke already

Lasted a couple of months

Plastic light so not sure of durability

Weather Proof17%−0.09

Can not be used outside

NOT for outside use

Quality-Overall9%+0.54

cheap

Absolutely rubbish

Value For Money6%+1.73

Very hood price

Battery Life6%+0.18

I do feel however that if youre not having rechargeable batteries, they would be very expensive to keep going

Love

Brightness/Shine/Glow33%+1.63

Very nice lights

Lights are quite bright

Really bright

Value For Money26%+1.73

Great value

Good value

Great value for money

Quality-Overall14%+0.54

Good quality lights

Excellent product

Good quality items

Color5%−0.01

Super colourful

Nice bright colours

Great price great item lovely colours

Battery Life5%+0.18

Decent battery powered lights

Battery life seems to last pretty well

they last a while on set of batteries I say buy 48 alkaline batteries AAA so you have plenty of replacements when needed handy for power cuts too so glad I got them I use them quite often as electric is very expensive now

Return

1.2% Return rate 15% Fixable by listing

Suitable For Outdoor21%▁▁▁▁▁█
Functionality-Overall14%▁▁█▁▅▁

Don't work

Compatibility-Overall14%▁▁▁▁█▁
Size-Overall7%▁▁█▁▁▁
Defective Material/Parts7%

FAQ

Common Mighty Brighty questions

Answered from the same tracked data.