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Lights

Maybe

The top 5 brands take only 32% of clicks. But buyers convert on only 0.7% of searches, so Lights is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 370 Lighting niches · +5 vs the category median of 47
Market size
£86K/yr764K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
25%top-5 click share · 68 brands · 129 sellers

Flapen Score

Lights against its category

The dotted line is the Lighting average. Past it, Lights is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lights 764K times last year and spent an estimated £86K. The top 5 brands take 32% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
764K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
0.7%
Market size, estimated
£86Ka year
Peak month
December3.1× the quietest month
Top search term
light414K searches a year

02 · Price

A sale here is worth £16.64.

Listings sell for £16.64 on average, from £4.00 to £225.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.64 that is £0 to £2K a year per listing.

Average price
£16.64inside the $15 to $100 sweet spot
Price range
£4.00–£225.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #42 within Indoor Lighting. It carries 4,225 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
99%
Out of stock, average day
7.0%
Average rank
#42in Indoor Lighting
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,225per listing
Listings tracked
85

04 · Newcomers

Amazon counts 8 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
33 months

Products

Top Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 falling

Sellers

129

Top-5 brand share

32%

Top 20: 68%

Top-5 click share

25%

Top 20: 59%

Open market

64%

  • Gritin7%
  • Fokky7%
  • PIKOY6%
  • Auxmir6%
  • KSIPZE5%
  • Keepsmile4%

Demand

Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light414K/yr
  • speciality & decorative lighting148K/yr
  • bedroom lights132K/yr
  • usb led lights14K/yr
  • lights for room14K/yr
  • gaming led lights18K/yr
  • bedroom lights for teenagers14K/yr
  • led lights usb6K/yr
  • led lights for gaming setup4K/yr

Reviews and returns

What reviews say buyers love and hate about Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.19

Breaks easily

Don't last

Broke within a week

Charging9%−0.04

Will not charge

Poor charging

Stopped charging

Functionality-Overall7%−0.09

Dont function

Never worked

Did not work

Quality-Overall7%+0.20

Average quality

Garbage quality

Rubbish quality

Brightness/Shine/Glow6%+2.32

not as bright as wanted

Not as bright as advertised

Not Bright Enough

Love

Brightness/Shine/Glow29%+2.32

Bright light

Bright Lights

Adjustable brightness

Quality-Overall12%+0.20

Great product - good quality light

Best quality

Good quality light

Value For Money10%+0.74

Excellent value

Great buy

Amazing value

Charging6%−0.04

Holds charge well

Easy to charge

Charges very quickly

Ease Of Use5%+0.46

easy to apply

Very Convenient

Ease of use

Return

1.6% Return rate 34% Fixable by listing

Size-Overall20%▅▆█▇▇█

these fall a bit short

Bit small

are quite large

Functionality-Overall15%▇▇▇▇▇█

Dont function

Never worked

Did not work

Brightness/Shine/Glow13%████▇▅

not as bright as wanted

Not as bright as advertised

Not Bright Enough

Defective Material/Parts8%▇▇▆▆▆█
Charging5%█▇▇▆▆▄

Will not charge

Poor charging

Stopped charging

FAQ

Common Lights questions

Answered from the same tracked data.