lights
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great£16.64avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£4.00–£225.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,225.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad£86K£86K/yr · 764K searches
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, lights is a £86K/yr Amazon United Kingdom market (764K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
lights market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £83K–£100K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 98%
- Out of stock
- 7.0%
- Avg brand age
- 33 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
68 falling
Sellers
129
Top-5 brand share
32%
Top 20: 68%
Top-5 click share
25%
Top 20: 59%
Open market
64%
- Gritin7%
- Fokky7%
- PIKOY6%
- Auxmir6%
- KSIPZE5%
- Keepsmile4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×
Top lights search terms
- light414K/yr
- speciality & decorative lighting148K/yr
- bedroom lights132K/yr
- usb led lights14K/yr
- lights for room14K/yr
- gaming led lights18K/yr
- bedroom lights for teenagers14K/yr
- led lights usb6K/yr
- led lights for gaming setup4K/yr
Top lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Auxmir Night Light LED Touch Bedside Table Lamp Remote Control Dimmable Light with RGB Color Changing USB Rechargeable Portable Lamp for Children Kids Bedroom Living Room Camping
Auxmir£11.864.4★25,506 rev
Gritin Under Cabinet Kitchen Lights Rechargeable 2 Pack-3 Color Temps
Gritin£11.514.6★21,383 rev
KSIPZE 30m Led Strip Lights RGB Music Sync Color Changing Led Lights with Smart App Control Remote Lights for Bedroom Lighting Flexible Home Decoration
KSIPZE£13.894.3★26,274 rev
One Fire Galaxy Projector 15 Color Gift Girl&Women&Boy Birthday White Noise
PIKOY£20.804.4★1,649 rev
Fokky Galaxy Projector Remote Control 16 Colors+7 Brightness Sensory Lights
Fokky£11.744.0★323 rev
Newest
by launch date
Keepsmile Led Strip Lights 30M(2 Rolls of 15M) with Music Sync Bluetooth Smart App Control Color Changing Indoor Led Light Strips with Remote Flexible Lights for Bedroom Home Party Christmas Decor
Keepsmile£12.1325,465 rev
Ceiling Fan Light E27 Fan Lights with Remote Control Dimmable 40W 2400 Lumens 3-Color 3-Speed 2H/4H Timer 55cm Light Bulb Fan Ceiling Fan with Light for Bedroom Kitchen (E27-White-extension Rods)
YSINOBEAR£14.75314 rev
Selfie Light Ring Light for Phone: 90 LED Rechargeable iPhone Fill Lights Ring Light for Camera Picture Makeup Photo Video Conferences Laptop Use Zoom Meetings TikTok Vlog Photography
WINDESHI£11.85144 rev
Fokky Galaxy Projector Night Light - 16 Colors Ocean Wave Projectors
Fokky£11.69407 rev
Gritin Under Cabinet Kitchen Lights Rechargeable 2 Pack-3 Color Temps
Gritin£11.5121,383 rev
Trending
90-day click momentumCeiling Fan Light E27 Fan Lights with Remote Control Dimmable 40W 2400 Lumens 3-Color 3-Speed 2H/4H Timer 55cm Light Bulb Fan Ceiling Fan with Light for Bedroom Kitchen (E27-White-extension Rods)
YSINOBEAR£14.754.0★
Keepsmile Led Strip Lights 30M(2 Rolls of 15M) with Music Sync Bluetooth Smart App Control Color Changing Indoor Led Light Strips with Remote Flexible Lights for Bedroom Home Party Christmas Decor
Keepsmile£12.134.5★
Selfie Light Ring Light for Phone: 90 LED Rechargeable iPhone Fill Lights Ring Light for Camera Picture Makeup Photo Video Conferences Laptop Use Zoom Meetings TikTok Vlog Photography
WINDESHI£11.854.3★
ALTSON 60 LED Portable Selfie Light Video Conference Lighting with Clip and Camera Tripod Adapter Rechargeable 2200mAh CRI 97+ 3 Lighting Modes for Mobile Phones iPhone Camera Laptop Photo Make-up
ALTSON£11.944.5★
TK99SW LED Strip Lights 10M USB APP Control Colour Changing LED Lights with Remote Music Sync Built-in Mic for Bedroom Party Home Christmas Decoration
TK99SW£8.574.0★
What buyers say about lights
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“Great product - good quality light”
“Excellent value”
“Holds charge well”
“easy to apply”
“Ease of installation”
“As advertised”
“Beautiful colours”
“Easy fit”
“Great battery”
What buyers complain about
“Breaks easily”
“Will not charge”
“Dont function”
“Average quality”
“not as bright as wanted”
“Batteries don't last long”
“these fall a bit short”
“certain areas have changed colour”
“the remote doesnt work”
“although these are not the cheapest”
Top return reasons
Common questions
- Is lights profitable to sell on Amazon United Kingdom?
- The niche generates £86K/yr across 85 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the lights niche?
- 68 brands and 129 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in lights?
- Top complaints mined from reviews: Durability, Charging, Functionality-Overall. The return rate is 1.6%.
- When does demand for lights peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the lights niche?
- Listings span £4.00–£225.82; the average listing price is £16.64 (sweet spot $15–$100). The average incumbent carries 4,225 reviews — the moat a new listing must climb.