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Lights

Maybe

The top 5 brands take only 32% of clicks. But buyers convert on only 0.7% of searches, so Lights is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 370 Lighting niches · +5 vs the category median of 47
Market size
£86K/yr764K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
25%top-5 click share · 68 brands · 129 sellers

Flapen Score

Lights against its category

The dotted line is the Lighting average. Past it, Lights is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lights 764K times last year and spent an estimated £86K. The top 5 brands take 32% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
764K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
0.7%
Market size, estimated
£86Ka year
Peak month
December3.1× the quietest month
Top search term
light414K searches a year

02 · Price

A sale here is worth £16.64.

Listings sell for £16.64 on average, from £4.00 to £225.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.64 that is £0 to £2K a year per listing.

Average price
£16.64inside the $15 to $100 sweet spot
Price range
£4.00–£225.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #42 within Indoor Lighting. It carries 4,225 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
99%
Out of stock, average day
7.0%
Average rank
#42in Indoor Lighting
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,225per listing
Listings tracked
85

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
33 months

Products

Top Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 falling

Sellers

129

Est. top-5 brand share

32%

Top 20: 68%

Est. top-5 click share

25%

Top 20: 59%

Open market

64%

  • Gritin7%
  • Fokky7%
  • PIKOY6%
  • Auxmir6%
  • KSIPZE5%
  • Keepsmile4%

Demand

Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • light414K/yr
  • speciality & decorative lighting148K/yr
  • bedroom lights132K/yr
  • usb led lights14K/yr
  • lights for room14K/yr
  • gaming led lights18K/yr
  • bedroom lights for teenagers14K/yr
  • led lights usb6K/yr
  • led lights for gaming setup4K/yr

Reviews and returns

What reviews say buyers love and hate about Lights

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Durability”
1.6%of orders come back
“Breaks easily”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data