Skip to content

Lights

Lights shows no brand lock-in (top 5 brands take 32% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 22Growth 16Conversion 9Competition 90Returns 83Price range 38Avg price 79Brand share 96Review moat 25Quality gap 70
This niche Category average

Is Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lights is a £86K/yr Amazon United Kingdom market (764K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.

Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.8% over the last 90 days and 0.7% of searches end in a purchase.

£86K

revenue / yr

Units sold / yr6K
Search volume / yr-18.8%764K
Conversion rate0.7%
Avg price£16.64

Who owns the niche?

The top 5 brands hold 32% of demand, so 68% of the market is open.

68%

open market share

Brands · sellers68 · 129
Top-5 product click share25%
Open market68%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 85 products

Sponsored placement98%
New entrants (1y)11· 8 succeeded
Avg rating4.3★
Avg reviews4,225

Top Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 falling

Sellers

129

Top-5 brand share

32%

Top 20: 68%

Top-5 click share

25%

Top 20: 59%

Open market

64%

  • Gritin7%
  • Fokky7%
  • PIKOY6%
  • Auxmir6%
  • KSIPZE5%
  • Keepsmile4%

Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume764KCVR0.7%Products85Brands68Top 5 Brands32%OOS Rate7.0%Rating4.3★Reviews4,225Avg BSR#42
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Top Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • light414K/yr
  • speciality & decorative lighting148K/yr
  • bedroom lights132K/yr
  • usb led lights14K/yr
  • lights for room14K/yr
  • gaming led lights18K/yr
  • bedroom lights for teenagers14K/yr
  • led lights usb6K/yr
  • led lights for gaming setup4K/yr

What reviews say buyers love and hate about Lights

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Brightness/Shine/Glow29%

Bright light

Quality-Overall12%

Great product - good quality light

Value For Money10%

Excellent value

Charging6%

Holds charge well

Ease Of Use5%

easy to apply

What buyers complain about

61% of reviews
Durability15%

Breaks easily

Charging9%

Will not charge

Functionality-Overall7%

Dont function

Quality-Overall7%

Average quality

Brightness/Shine/Glow6%

not as bright as wanted

Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Functionality-Overall
15%
3Brightness/Shine/Glow
13%
4Defective Material/Parts
8%
5Charging
5%

Common Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lights 52/100 on Amazon United Kingdom — Worth a look. The niche generates £86K/yr across 85 tracked products. 8 of 11 products launched in the last 360 days are still selling. Search demand moved -18.8% over the last 90 days.
Search demand for Lights on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 3.1× the quietest.