Light Up Bath Toys

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months

169K

Growth, 90 days vs prior 90

-33.3%

Conversion, latest week

6.3%

Market size, estimated

£112Ka year

Peak month

December5.4× the quietest month

Top search term

light up bath toys101K searches a year

Listings sell for £10.59 on average, from £5.61 to £13.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.59 that is £1K to £3K a year per listing.

Average price

£10.59under the $15 to $100 sweet spot

Price range

£5.61–£13.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #124 within Outdoor Lighting. It carries 374 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

97%

Out of stock, average day

7.3%

Average rank

#124in Outdoor Lighting

Average rating

4.09 starsAmazon United Kingdom average 4.36 stars

Average reviews

374per listing

Listings tracked

35

14 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

6Amazon's first-year sales bar

Average brand age

30 months