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Led Strip Light 20m

Fail

Demand is soft, at -28.5% this quarter, so Led Strip Light 20m is a Fail.

Flapen Score
47
47 / 100
Ranks 177 of 370 Lighting niches · on the category median
Market size
£58K/yr79K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
60%top-5 click share · 14 brands · 20 sellers

Flapen Score

Led Strip Light 20m against its category

The dotted line is the Lighting average. Past it, Led Strip Light 20m is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Led Strip Light 20m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Led Strip Light 20m 79K times last year and spent an estimated £58K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
4.1%
Market size, estimated
£58Ka year
Peak month
December3.6× the quietest month
Top search term
led strip light 20m36K searches a year

02 · Price

A sale here is worth £17.99.

Listings sell for £17.99 on average, from £7.67 to £35.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £17.99 that is £2K to £4K a year per listing.

Average price
£17.99inside the $15 to $100 sweet spot
Price range
£7.67–£35.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #89 within Indoor Lighting. It carries 7,686 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#89in Indoor Lighting
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,686per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Led Strip Light 20m products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

27%

  • phopollo24%
  • KSIPZE14%
  • SINWE14%
  • HOVVIDA10%
  • Mexllex6%
  • Lepro5%

Demand

Led Strip Light 20m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Led Strip Light 20m search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • led strip light 20m36K/yr
  • 20m led strip lights19K/yr
  • led lights 20m9K/yr
  • led strip lights 20m5K/yr
  • led strips lights 20m4K/yr
  • 20m led lights3K/yr
  • 20 meter led strip lights3K/yr

Reviews and returns

What reviews say buyers love and hate about Led Strip Light 20m

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.31

Didnt last

Broken

Broke with in a week

Quality-Overall15%

Poor quality, defective within minutes

Average quality

Absolutely rubbish

Color12%−0.08

no other colours

Colours aren't right

are all different colours

Functionality-Overall7%−0.09

Blue function does not work

Doesn't work

Dont function

Display Colors6%−0.10

The range of choice for colours is terrible

Not a lot of colours

Colours don't work

Love

Brightness/Shine/Glow19%+1.31

Nice and bright

The brightness is excellent

Great light

Quality-Overall14%

Good quality, covered the space needed

Item is nice and bright and it sticks to the wall very well

Excellent Product

Value For Money13%+1.05

great price too

Excellent value

great value

Assembly/Installation13%+0.88

Easy to assemble

Easy to install

Easy set up

Color8%−0.08

vibrant colours

The colour options are incredible

Variety of colours

Return

1.6% Return rate 18% Fixable by listing

Functionality-Overall17%▆▆▇█▇▆

Blue function does not work

Doesn't work

Dont function

Defective Material/Parts13%█▅▇▄▃▄

One strip not working

item doesnt even work

1 side of strip not working after 1 week

Adhesion/Stickiness13%▅█▄▇▆▆

No adhesive

Dont stick

not good adhesive

Brightness/Shine/Glow10%▅▅█▇▇▆

you can't make it brighter

Not recommended for actual room illumination

Not bright enough

Color6%▄▆▇▄▄█

no other colours

Colours aren't right

are all different colours

FAQ

Common Led Strip Light 20m questions

Answered from the same tracked data.