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Led Floodlight

Maybe

The top 5 brands take only 50% of clicks. But demand is soft, at -24.8% this quarter, so Led Floodlight is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 370 Lighting niches · +4 vs the category median of 47
Market size
£66K/yr120K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
41%top-5 click share · 30 brands · 39 sellers

Flapen Score

Led Floodlight against its category

The dotted line is the Lighting average. Past it, Led Floodlight is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Led Floodlight market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Led Floodlight 120K times last year and spent an estimated £66K. The top 5 brands take 50% of clicks. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
3.1%
Market size, estimated
£66Ka year
Peak month
September15.0× the quietest month
Top search term
led floodlight51K searches a year

02 · Price

A sale here is worth £17.46.

Listings sell for £17.46 on average, from £6.00 to £54.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.46 that is £2K to £4K a year per listing.

Average price
£17.46inside the $15 to $100 sweet spot
Price range
£6.00–£54.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #72 within Outdoor Lighting. It carries 535 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#72in Outdoor Lighting
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
535per listing
Listings tracked
43

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Led Floodlight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

39

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

41%

Top 20: 75%

Open market

46%

  • GRIFEMA26%
  • PHILIPS8%
  • Sararoom7%
  • Jsdoin5%
  • Aigostar5%
  • paul russells4%

Demand

Led Floodlight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 15.0×

Search terms

Top Led Floodlight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • led floodlight51K/yr
  • led flood lights outdoor24K/yr
  • outdoor spot lights20K/yr
  • outdoor spot lights mains powered12K/yr
  • floodlights6K/yr
  • led spot lights outdoor4K/yr
  • garden floodlights mains powered4K/yr

Reviews and returns

What reviews say buyers love and hate about Led Floodlight

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.25

Broke

Does not last

Not durable

Quality-Overall10%

I think its a very cheap quality build

Poor Quality, Failed just after a month

Bad quality

Functionality-Overall8%−0.06

Does not function correctly

Never worked

Doesn't work

Value For Money5%+0.47

Which i think is pretty poor for less

A little more expensive

More expensive than an unbranded item

Brightness/Shine/Glow5%+2.58

Not as bright as you think

It was not as bright as I expected it to be

did not feel bright

Love

Brightness/Shine/Glow36%+2.58

Nice and bright

Good lighting

Bright light

Quality-Overall11%

Excellent product

Happy with Quality Light

Awesome build quality

Value For Money11%+0.47

Great value for money

Excellent value

Fair price

Assembly/Installation8%+0.49

Easy assembled

Easily installed

Easy to set up

Size-Overall5%+0.31

Compact fitting

perfect fit

EASY TO FIT

Return

2.6% Return rate 27% Fixable by listing

Size-Overall17%▆▇██▆▇

Not fitted yet

small in size

OK But Rediculously Short Cable

Functionality-Overall15%▆▅▆▅█▆

Does not function correctly

Never worked

Doesn't work

Brightness/Shine/Glow14%█▇▆█▆▇

Not as bright as you think

It was not as bright as I expected it to be

did not feel bright

Defective Material/Parts8%▆▅█▅▇█
Compatibility-Overall5%▇█▅▃▄▃

FAQ

Common Led Floodlight questions

Answered from the same tracked data.