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Lava Lamp Bulb

Fail

Prices span $4.11–$7.45, mostly outside the sweet spot, so Lava Lamp Bulb is a Fail.

Flapen Score
39
39 / 100
Ranks 274 of 370 Lighting niches · −8 vs the category median of 47
Market size
£115K/yr103K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
82%top-5 click share · 10 brands · 19 sellers

Flapen Score

Lava Lamp Bulb against its category

The dotted line is the Lighting average. Past it, Lava Lamp Bulb is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lava Lamp Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lava Lamp Bulb 103K times last year and spent an estimated £115K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
19.2%
Market size, estimated
£115Ka year
Peak month
January3.6× the quietest month
Top search term
lava lamp bulb72K searches a year

02 · Price

A sale here is worth £5.82.

Listings sell for £5.82 on average, from £4.11 to £7.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.82 that is £6K to £7K a year per listing.

Average price
£5.82under the $15 to $100 sweet spot
Price range
£4.11–£7.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #13 within Light Bulbs. It carries 1,323 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#13in Light Bulbs
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,323per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Lava Lamp Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£52K£69K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

13%

  • Sunnylinn41%
  • Bonlux23%
  • Scheiffer6%
  • Lumlog6%
  • Liuyife5%
  • Akynite5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Lava Lamp Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Lava Lamp Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lava lamp bulb72K/yr
  • r39 25w lava lamp bulb8K/yr
  • lava lamp bulbs5K/yr
  • bulb for lava lamp3K/yr
  • r39 30w lava lamp bulb4K/yr
  • lava lamp bulb 25w5K/yr
  • r39 bulb3K/yr
  • 25w lava lamp bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about Lava Lamp Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.06

Bigger than stated size

Size incorrect

Small bulbs

Heating13%−0.12

Its way too hot

just a little tip for people saying it doesnt get hot enough

Heat up to fast

Bulb Flicker/Dimming/Color12%−0.10

One of the bulbs didn't work

Lamp blew after only 20-30 hours

First bulb blew within a day

Functionality-Overall10%−0.10

these are not sufficiently powerful to mke a lava lamp work

Didn't work

Only one worked

Advertised Vs Actual Product9%+1.99

Description not right

Item not as pictured

Absolutely different item from the one shown in the photos

Love

Value For Money31%+1.67

Great value

Value for money

Good price

Advertised Vs Actual Product26%+1.99

Does the job

Do the job

As described

Quality-Overall11%+0.23

excellent quality bulbs at a great pricepoint

Excellent product

Good quality

Size-Overall9%−0.06

fits perfect

Easy to fit

the replacement fitted perfectly

Brightness/Shine/Glow8%+0.46

very bright

Good bulbs

Good quality lamp

Return

1.2% Return rate 62% Fixable by listing

Size-Overall43%▆█▅▅▅▅

Bigger than stated size

Size incorrect

Small bulbs

Functionality-Overall22%█▆▆▇▅▇

these are not sufficiently powerful to mke a lava lamp work

Didn't work

Only one worked

Bulb Flicker/Dimming/Color15%▄▃▆█▄▄

One of the bulbs didn't work

Lamp blew after only 20-30 hours

First bulb blew within a day

Compatibility-Overall10%▄▅▅▄▇█
Brightness/Shine/Glow2%▁▆█▃▁█

FAQ

Common Lava Lamp Bulb questions

Answered from the same tracked data.