Indoor Camera
FailDemand is soft, at -44.9% this quarter, so Indoor Camera is a Fail.
- Flapen Score
- 49 / 100Top 40% of 370 Lighting niches · +2 vs the category median of 4749
- Market size
- £2.8M/yr3.3M searches / yr
- 90-day growth
- -44.9%search demand this quarter
- Competition
- 43%top-5 click share · 9 brands · 208 sellers
Flapen Score
Indoor Camera against its category
The dotted line is the Lighting average. Past it, Indoor Camera is stronger. Inside it, weaker.
Market
The Indoor Camera market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Indoor Camera 3.3M times last year and spent an estimated £2.8M. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -44.9%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £2.8Ma year
- Peak month
- November3.7× the quietest month
- Top search term
- govee717K searches a year
02 · Price
A sale here is worth £30.19.
Listings sell for £30.19 on average, from £5.51 to £119.49. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £30.19 that is £45K to £60K a year per listing.
- Average price
- £30.19inside the $15 to $100 sweet spot
- Price range
- £5.51–£119.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £45K–£60K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #59 within Indoor Lighting. It carries 4,522 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #59in Indoor Lighting
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,522per listing
- Listings tracked
- 37
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Indoor Camera products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tapo L530B (2-Pack) Smart Bulb B22 Colour Changing Light Bulb Alexa Light Bulbs LED Light Bulb 8.7W (60W) Dimmable Schedule & Timer Energy Saving App Remote Control Google Voice Control
- Price
- £11.04
- Rating
- 4.4/5
- Reviews
- 16,342
- Age
- 5y ago

Tapo L530B Smart Bulb B22 Multicolor Alex Light Bulb 8.7W (60W) Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google App Remote Control
- Price
- £6.47
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 5y ago

Tapo L510B (2-Pack) Smart Bulb B22 LED Light Bulb Alexa Light Bulbs Dimmable Bulb Energy Monitoring 8.3W (60W) Schedule & Timer Away Mode Energy Saving Voice Control with Alexa&Google
- Price
- £9.54
- Rating
- 4.5/5
- Reviews
- 5,439
- Age
- 5y ago

Govee LED Floor Lamp RGBIC Corner Lamp Works with Alexa and Matter Black
- Price
- £46.49
- Rating
- 4.6/5
- Reviews
- 1,639
- Age
- 4y ago

Tapo L530E (2-Pack) E27 Smart Bulb Alexa Light Bulbs LED Light Bulb Extra Bright WiFi Smart Bulb Colour Changing Light Bulb Dimmable 8.3W Schedule & Timer Remote Control Bulb Energy Saving
- Price
- £12.04
- Rating
- 4.5/5
- Reviews
- 2,447
- Age
- 5y ago
Trending
estimated 90-day click momentum
Govee Table Lamp Classic Smart Cordless Lamp with Rechargeable Battery
- Price
- £50.42
- Rating
- 4.0/5
- Reviews
- 106
- Age
- 5mo ago

Tapo L510E (2-Pack) E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb Dimmable 8.3W (60W) Schedule & Timer Away Mode Energy Saving Preset for Convenience Voice Control with Alexa & Google
- Price
- £9.40
- Rating
- 4.5/5
- Reviews
- 1,654
- Age
- 5y ago

Lighting master Alexa Light Bulbs 12W 1280LM Bluetooth Smart Bulb Colour Changing 16 Million RGB Colours + Warm to Daylight White Dimmable B22 Bayonet Led Bulbs By APP and Voice Control (4 Pack)
- Price
- £19.87
- Rating
- 4.4/5
- Reviews
- 1,046
- Age
- 3y ago

Tapo L510B WiFi Smart Bulb B22 Smart Light Bulb 8.3W (60W) Dimmable Energy Saving Schedule & Timer Away Mode Energy Saving Preset for Convenience Voice Control with Alexa & Google
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 16,342
- Age
- 6y ago

Tapo L530B Smart Bulb B22 Multicolor Alex Light Bulb 8.7W (60W) Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google App Remote Control
- Price
- £6.47
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 5y ago
Newest
by launch date
Govee Table Lamp Classic Smart Cordless Lamp with Rechargeable Battery
- Price
- £50.42
- Rating
- 4.0/5
- Reviews
- 106
- Age
- 5mo ago

Govee Star Projector Light LED RGBW 7-Zone Nebula Effect Light
- Price
- £65.57
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 1y ago

Govee Uplighter Floor Lamps Tri-Zone Independent RGBIC Ripple Lighting Lamp
- Price
- £119.49
- Rating
- 4.5/5
- Reviews
- 626
- Age
- 1y ago

Amazon Basics Smart Multicolor LED Light Bulb B22 Base 8W (60W Equivalent) Works with Alexa Only 1 Pack
- Price
- £7.15
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 1y ago

Govee Bedside Touch Table Lamp RGBICWW Matter Alexa Compatible LED Light
- Price
- £40.07
- Rating
- 4.7/5
- Reviews
- 1,996
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
208
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 83%
Open market
3%
- Tapo48%
- Govee38%
- Lighting master4%
- Amazon Basics3%
- SwitchBot2%
- Philips Hue1%
- Open — no brand owns it (3 brands, 3%)
Demand
Indoor Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Indoor Camera search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- govee717K/yr
- smart home242K/yr
- smart bulb288K/yr
- govee lights257K/yr
- switchbot114K/yr
- alexa light bulbs204K/yr
- smart light bulbs82K/yr
- smart72K/yr
- tapo bulb67K/yr
- tapo smart bulb129K/yr
Reviews and returns
What reviews say buyers love and hate about Indoor Camera
We read the reviews and the return reasons for every product selling here.
“Constantly disconnects”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Indoor Camera questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









