Skip to content

Incandescent Light Bulbs

Fail

Prices span $3.80–$14.82, mostly outside the sweet spot, so Incandescent Light Bulbs is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£20K/yr146K searches / yr
90-day growth
-43.0%search demand this quarter
Competition
47%top-5 click share · 19 brands · 34 sellers

Flapen Score

Incandescent Light Bulbs against its category

The dotted line is the Lighting average. Past it, Incandescent Light Bulbs is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Incandescent Light Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Incandescent Light Bulbs 146K times last year and spent an estimated £20K. The top 5 brands take 63% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-43.0%
Conversion, latest week
1.4%
Market size, estimated
£20Ka year
Top search term
incandescent light bulbs72K searches a year

02 · Price

A sale here is worth £9.59.

Listings sell for £9.59 on average, from £3.80 to £14.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.59 that is £959 to £2K a year per listing.

Average price
£9.59under the $15 to $100 sweet spot
Price range
£3.80–£14.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£959–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #256 within Light Bulbs. It carries 466 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
87%
Out of stock, average day
28.5%
Average rank
#256in Light Bulbs
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
466per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Incandescent Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£977£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

34

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

47%

Top 20: 89%

Open market

31%

  • Generic25%
  • Caldarax14%
  • JQslight10%
  • SCNNC8%
  • EYLM7%
  • SUNSGNE7%

Demand

Incandescent Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0× · 8 of 12 months tracked

Search terms

Top Incandescent Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • incandescent light bulbs72K/yr
  • incandescent bulbs35K/yr
  • incandescent light bulbs bayonet15K/yr
  • incandescent light bulb10K/yr
  • non led light bulbs7K/yr
  • incandescent light bulbs bayonet 60w4K/yr
  • incandescent bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about Incandescent Light Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.14

one is broken after less than 2 months in use

one blew in the first week of use

Dont last

Quality-Overall20%−0.10

Utter garbage

Poor Quality

Really not a very impressive product

Bulb Flicker/Dimming/Color11%−0.06

Faulty bulb

Bulb exploded first day

somewhat dull

Brightness/Shine/Glow8%+1.89

not as bright as you expect

Not super bright

Not a bright light

Size-Overall6%+0.55

The bulbs were smaller than expected

Smaller than I imagined

Small lights

Love

Brightness/Shine/Glow30%+1.89

Warm glow

Warm glow

Bright light

Value For Money23%+1.67

Amazing value

Good for money

Worth the money

Quality-Overall11%−0.10

Excellent quality

They feel well-made

Good quality light

Advertised Vs Actual Product9%+0.44

As described

Does what its supposed to

Does the job perfectly

Size-Overall6%+0.55

Fit perfectly

easy to fit

Perfect size for dolls house, twist on and off to turn on and off

Return

1.8% Return rate 76% Fixable by listing

Size-Overall45%▆▆▆▆██

The bulbs were smaller than expected

Smaller than I imagined

Small lights

Bulb Flicker/Dimming/Color15%██▇███

Faulty bulb

Bulb exploded first day

somewhat dull

Brightness/Shine/Glow10%█▅▄▆▃▄

not as bright as you expect

Not super bright

Not a bright light

Color7%▆█▇▃▃▄

COLOUR MAY NOT BE AS DESCRIBED

the only problem they are cool white

Functionality-Overall6%▃▅▅█▄▅

They dont work

One light didnt work

Not 1 worked

FAQ

Common Incandescent Light Bulbs questions

Answered from the same tracked data.