incandescent light bulbs
Skip itPrices mostly outside the sweet spot ($3.80–$14.82) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great466.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£20K£20K/yr · 146K searches
Growth
Bad-43.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.80–£14.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, incandescent light bulbs is a £20K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
incandescent light bulbs market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £29K–£38K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #256
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 93%
- Out of stock
- 28.5%
- Avg brand age
- 58 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
34
Top-5 brand share
63%
Top 20: 95%
Top-5 click share
47%
Top 20: 89%
Open market
31%
- Generic25%
- Caldarax14%
- JQslight10%
- SCNNC8%
- EYLM7%
- SUNSGNE7%
Demand
Weekly Amazon search volume, last 33 weeks — -43.0% search growth over the last 90 days.Top incandescent light bulbs search terms
- incandescent light bulbs72K/yr
- incandescent bulbs35K/yr
- incandescent light bulbs bayonet15K/yr
- incandescent light bulb10K/yr
- non led light bulbs7K/yr
- incandescent light bulbs bayonet 60w4K/yr
- incandescent bulb3K/yr
Top incandescent light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CMA 100 Watt Clear Light Bulbs GLS Lamps - BC/B22-E27 Bayonet Base - 240V - Warm White - 10 Pack
Generic£12.923.0★4 rev
10 Pack 30W = 40W Clear GLS BC B22 Bayonet Cap Light Bulbs
Generic£13.134.5★18 rev
Caldarax S14 E27 Vintage Light Bulbs 1W 10W Equivalent Antique Style Retro Amber Glass Warm White 2200K Decorative LED Filament E27 Edison Screw Bulb AC 220V Non-Dimmable 2 Pack
Caldarax£7.034.5★1,366 rev
SCNNC B22 Bayonet Candle Light Bulb Dimmable 220V 400LM Warm White 2700K C35 Classic Clear Glass for Chandelier Wall Lamp Ceiling - Pack of 10
SCNNC£9.854.2★91 rev
JQslight B22 Vintage Edison Light BulbST64 Industrial Style Bayonet Filament Bulbs 60W 2700K Warm White Dimmable 600lm Amber Retro Design Style Decorative Light Bulbs Pack of 3.
JQslight£7.603.8★20 rev
Newest
by launch dateCMA 100 Watt Clear Light Bulbs GLS Lamps - BC/B22-E27 Bayonet Base - 240V - Warm White - 10 Pack
Generic£12.924 rev
10 Pack 30W = 40W Clear GLS BC B22 Bayonet Cap Light Bulbs
Generic£13.1318 rev
Caldarax A55 B22 100W GLS Bayonet Cap Light Bulbs Dimmable AC 220-240V Warm White 2700K Classic Clear Globe BC Large Bayonet Bulb for Ceiling Light Wall Lamp Table Lamp Pack of 4
Caldarax£13.0820 rev
Swan Lightbulbs ES E27 Edison Screw Pearl 50V 60W Pack of 10
Swan Lightbulbs£12.183 rev
Vanke E27 Vintage Light Bulbs 60W Edison Screw Decorative Filament Bulb 2200K Warm Light Dimmable Pack of 3
Vanke£7.1120 rev
Trending
90-day click momentum
LUTW E27 Vintage Light Bulbs 6W E27 Edison Screw Bulb Warm White 2700K 60W Equivalent LED Bulb Non-dimmable A60 Vintage Clear Glass Globe Energy Saving Light Bulbs 690LM Pack of 6
LUTW£11.614.5★
CMA 100 Watt Clear Light Bulbs GLS Lamps - BC/B22-E27 Bayonet Base - 240V - Warm White - 10 Pack
Generic£12.923.0★
E27 Vintage Edison Light Bulbs Dimmable Amber Glass Warm White 2700K 600 Lumen ES Edison Screw G80 Globe Vintage Bulb Spiral Filament Bulbs Retro Decorative for Ceiling Chandelier 2 Pack
Caldarax£7.414.3★
Swan Lightbulbs ES E27 Edison Screw Pearl 50V 60W Pack of 10
Swan Lightbulbs£12.182.2★
Caldarax S14 E27 Vintage Light Bulbs 1W 10W Equivalent Antique Style Retro Amber Glass Warm White 2200K Decorative LED Filament E27 Edison Screw Bulb AC 220V Non-Dimmable 2 Pack
Caldarax£7.034.5★
What buyers say about incandescent light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Warm glow”
“Amazing value”
“Excellent quality”
“As described”
“Fit perfectly”
“feel durable”
“Great effect and good value for money, love the fact that it is dimmable, gives me a warm, cosy amber glow in my living room”
“a good colour”
“Builds were the right ones for the job”
“Easy to install”
What buyers complain about
“one is broken after less than 2 months in use”
“Utter garbage”
“Faulty bulb”
“not as bright as you expect”
“The bulbs were smaller than expected”
“They dont work”
“filled with smoke”
“COLOUR MAY NOT BE AS DESCRIBED”
“filter had been snapped in box”
“They heat up too much”
Top return reasons
Common questions
- Is incandescent light bulbs profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the incandescent light bulbs niche?
- 19 brands and 34 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in incandescent light bulbs?
- Top complaints mined from reviews: Durability, Quality-Overall, Bulb Flicker/Dimming/Color. The return rate is 1.8%.
- What does it cost to enter the incandescent light bulbs niche?
- Listings span £3.80–£14.82; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.