Icicle Outdoor Christmas Lights

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.

Searches, last 12 months

483K

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

2.1%

Market size, estimated

£229Ka year

Peak month

December198.9× the quietest month

Top search term

icicle outdoor christmas lights121K searches a year

Listings sell for £22.16 on average, from £7.20 to £141.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £22.16 that is £2K to £6K a year per listing.

Average price

£22.16inside the $15 to $100 sweet spot

Price range

£7.20–£141.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

4.1%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #1,021 within String Lights. It carries 398 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

18.1%

Average rank

#1,021in String Lights

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

398per listing

Listings tracked

32

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months