Home Gadgets
FailThe top 5 brands take 97% of clicks, so Home Gadgets is a Fail.
- Flapen Score
- 35 / 100Ranks 314 of 370 Lighting niches · −12 vs the category median of 4735
- Market size
- £138K/yr270K searches / yr
- 90-day growth
- -20.6%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 52 sellers
Flapen Score
Home Gadgets against its category
The dotted line is the Lighting average. Past it, Home Gadgets is stronger. Inside it, weaker.
Market
The Home Gadgets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Home Gadgets 270K times last year and spent an estimated £138K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.
- Searches, last 12 months
- 270K
- Growth, 90 days vs prior 90
- -20.6%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £138Ka year
- Peak month
- October5.5× the quietest month
- Top search term
- smart home gadgets100K searches a year
02 · Price
A sale here is worth £22.96.
Listings sell for £22.96 on average, from £9.09 to £70.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £22.96 that is £6K to £11K a year per listing.
- Average price
- £22.96inside the $15 to $100 sweet spot
- Price range
- £9.09–£70.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Light Bulbs. It carries 5,327 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #119in Light Bulbs
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,327per listing
- Listings tracked
- 16
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Home Gadgets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Govee RGBWW Smart Bulb E27 Light Bulbs 800LM 2 Packs
- Price
- £14.98
- Rating
- 4.6/5
- Reviews
- 7,749
- Age
- 2y ago

Govee RGBWW B22 Smart Bulb 800LM Music Sync 54 Scenes 2 Packs
- Price
- £10.72
- Rating
- 4.6/5
- Reviews
- 7,749
- Age
- 3y ago

Govee Smart Edison Bulb E27 RGBWW LED Lamp ST64 500lm 1 Pack
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 5mo ago

Govee Smart Bulb RGBWW 1000lm Wi-Fi LED Bulbs B22 Smart Light Dimmable DIY 16 Million Color 64 Dynamic Scenes Compatible with Alexa Google Assistant Matter 1 Pack
- Price
- £9.09
- Rating
- 4.6/5
- Reviews
- 658
- Age
- 2y ago

Govee Smart Bulb GU10 RGBWW 400lm LED Light Bulbs Work with Alexa 4 Pack
- Price
- £27.71
- Rating
- 4.6/5
- Reviews
- 2,256
- Age
- 2y ago
Trending
estimated 90-day click momentum
Govee Smart Edison Bulb E27 RGBWW LED Lamp ST64 500lm 1 Pack
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 5mo ago

Smart Digital Calendar 10.1 HD Smart Touch Screen Home Interactive Electronic Calender WiFi Planner Meal Schedule Duty Chart Achievement Rewards- Built-in Digital Photo Frame Function
- Price
- £70.10
- Rating
- 4.3/5
- Reviews
- 1,395
- Age
- 11mo ago

Tapo P100 (4-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees
- Price
- £21.69
- Rating
- 4.7/5
- Reviews
- 18,103
- Age
- 6y ago

Tapo L530B (2-Pack) Smart Bulb B22 Colour Changing Light Bulb Alexa Light Bulbs LED Light Bulb 8.7W (60W) Dimmable Schedule & Timer Energy Saving App Remote Control Google Voice Control
- Price
- £11.04
- Rating
- 4.4/5
- Reviews
- 16,342
- Age
- 5y ago

Govee RGBWW Smart Bulb E27 Light Bulbs 800LM 2 Packs
- Price
- £14.98
- Rating
- 4.6/5
- Reviews
- 7,749
- Age
- 2y ago
Newest
by launch date
Govee Smart Edison Bulb E27 RGBWW LED Lamp ST64 500lm 1 Pack
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 5mo ago

Govee E14 Smart Bulb RGBWW 450LM Smart Light Bulb 2 Pack
- Price
- £17.41
- Rating
- 4.7/5
- Reviews
- 673
- Age
- 11mo ago

Smart Digital Calendar 10.1 HD Smart Touch Screen Home Interactive Electronic Calender WiFi Planner Meal Schedule Duty Chart Achievement Rewards- Built-in Digital Photo Frame Function
- Price
- £70.10
- Rating
- 4.3/5
- Reviews
- 1,395
- Age
- 11mo ago

KALAHOL Under Cabinet Kitchen Lights 4 Pack 4 Modes USB Motion Sensor Cupboard Light USB Type-C Stepless Dimming with Magnetic Sticker for Kitchen Wardrobe Bedroom Stairs (Cold White)
- Price
- £15.75
- Rating
- 4.0/5
- Reviews
- 996
- Age
- 1y ago

Govee RGBWW Smart Bulb E27 Light Bulbs 800LM 2 Packs
- Price
- £14.98
- Rating
- 4.6/5
- Reviews
- 7,749
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
52
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
1%
- Govee85%
- Tapo5%
- KALAHOL2%
- Herncptar2%
- Homelist2%
- WEEKETT2%
- Open — no brand owns it (1 brand, 1%)
Demand
Home Gadgets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Home Gadgets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smart home gadgets100K/yr
- govee bulb27K/yr
- alexa accessories31K/yr
- govee light bulb19K/yr
- works with alexa14K/yr
- govee e2710K/yr
- govee smart bulb10K/yr
- alexa gadgets10K/yr
- govee bulbs7K/yr
- alexa products6K/yr
Reviews and returns
What reviews say buyers love and hate about Home Gadgets
We read the reviews and the return reasons for every product selling here.
“Doesnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Home Gadgets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









