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Harry Potter Lamp

Fail

Shoppers spend only $16K a year here, so Harry Potter Lamp is a Fail.

Flapen Score
43
43 / 100
Ranks 227 of 370 Lighting niches · −4 vs the category median of 47
Market size
£16K/yr50K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
46%top-5 click share · 12 brands · 73 sellers

Flapen Score

Harry Potter Lamp against its category

The dotted line is the Lighting average. Past it, Harry Potter Lamp is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Lamp 50K times last year and spent an estimated £16K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
2.1%
Market size, estimated
£16Ka year
Peak month
December6.9× the quietest month
Top search term
harry potter lamp20K searches a year

02 · Price

A sale here is worth £15.41.

Listings sell for £15.41 on average, from £9.51 to £30.63. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £15.41 that is £0 to £2K a year per listing.

Average price
£15.41inside the $15 to $100 sweet spot
Price range
£9.51–£30.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #452 within Indoor Lighting. It carries 1,265 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#452in Indoor Lighting
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,265per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Harry Potter Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£478£955£1K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

73

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

46%

Top 20: 96%

Open market

11%

  • Paladone50%
  • Harry Potter13%
  • Deluisho9%
  • NaiTerpol9%
  • Widdop and Co4%
  • Get Trend4%
  • Open — no brand owns it (6 brands, 11%)

Demand

Harry Potter Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Harry Potter Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter lamp20K/yr
  • harry potter light16K/yr
  • harry potter night light6K/yr
  • harry potter lights8K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%0.00

Feels very cheap

Quality not that good

Shoddy bit of kit

Battery Life20%−0.12

batteries died very quickly

Just a shame its batteries

My only gripe is that it takes so many batteries

Strength12%−0.07

wings very flimsy did break on the first day

But its delicate

Very flimsy, not for kids

Value For Money7%

Not really worth the money

Brightness/Shine/Glow7%+0.82

not good light

it doesnt even light up

Love

Gifting Purpose29%+2.78

Gift

Lovely gift

Best present for a kid

Brightness/Shine/Glow16%+0.82

It is very bright

brightness is good

Nice glow

Quality-Overall15%0.00

Quality is great

excellent product

good quality and appearance

Size-Overall7%+0.59

It is the correct size

Wife loves it great size nice amount of light

Nice size and gives off a nice glow

Value For Money7%

Good value

is excellent value for money

Great value

Return

2.1% Return rate 8% Fixable by listing

Defective Material/Parts19%▆▂▅█▆▂
Functionality-Overall15%▄▄▅▃█▂

it doesnt even work

Scratch Resistance8%▁▅▁▁▁█
Quality-Overall8%▅▁▁▆▆█

Feels very cheap

Quality not that good

Shoddy bit of kit

Brightness/Shine/Glow6%▁▃█▁▁▅

not good light

it doesnt even light up

FAQ

Common Harry Potter Lamp questions

Answered from the same tracked data.