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Hanging Lights

Maybe

The top 5 products take only 17% of clicks. But buyers convert on only 0.7% of searches, so Hanging Lights is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 370 Lighting niches · +5 vs the category median of 47
Market size
£71K/yr260K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
17%top-5 click share · 76 brands · 109 sellers

Flapen Score

Hanging Lights against its category

The dotted line is the Lighting average. Past it, Hanging Lights is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hanging Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hanging Lights 260K times last year and spent an estimated £71K. The top 5 brands take 33% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
0.7%
Market size, estimated
£71Ka year
Top search term
hanging lights42K searches a year

02 · Price

A sale here is worth £41.30.

Listings sell for £41.30 on average, from £4.25 to £170.13. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £41.30 that is £0 to £4K a year per listing.

Average price
£41.30inside the $15 to $100 sweet spot
Price range
£4.25–£170.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #398 within Indoor Lighting. It carries 328 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
88%
Out of stock, average day
10.4%
Average rank
#398in Indoor Lighting
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
328per listing
Listings tracked
120

04 · Newcomers

Amazon counts 1 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Hanging Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

76 falling

Sellers

109

Top-5 brand share

33%

Top 20: 65%

Top-5 click share

17%

Top 20: 44%

Open market

64%

  • Warmiehomy11%
  • LVWIT8%
  • FORCOSO6%
  • FRIDEKO HOME4%
  • WILON3%
  • LED Sone3%

Demand

Hanging Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.4× · 10 of 12 months tracked

Search terms

Top Hanging Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hanging lights42K/yr
  • kitchen island lights37K/yr
  • hanging ceiling lights18K/yr
  • glass pendant light18K/yr
  • pendant lights for kitchen island15K/yr
  • kitchen pendant lights13K/yr
  • 3 light pendant ceiling hanging lights15K/yr
  • glass ceiling light17K/yr
  • 3 pendant ceiling light14K/yr
  • kitchen pendant lights over island11K/yr

Reviews and returns

What reviews say buyers love and hate about Hanging Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall9%−0.04

Smaller in size

really difficult to fit

Bigger than what they appear

Assembly/Installation8%+0.27

Fiddly to put together

hard to assemble

A bit fiddly to assemble

Brightness/Shine/Glow8%+2.58

Not a great light

Not bright enough

Sadly, they simply do not get bright enough

Quality-Overall8%+0.56

Absolutely rubbish

When it arrived I did not feel the quality matched the price, and it felt quite small compared to what I expected from the photos and description

poor quality

Durability6%−0.10

one has broke already

Broke within two months

Stopped working within two days

Love

Brightness/Shine/Glow36%+2.58

warm glow

Perfect lighting

Lights are quite bright

Quality-Overall15%+0.56

Seems well made

Good quality

Good quality light

Value For Money11%+0.46

Worth the money

Excellent value for money

Good price

Size-Overall6%−0.04

Fairly pleased with the light fitting

Easy to fit happy with them

Easy to fit

Assembly/Installation5%+0.27

Looks nice installed

Looks great and fairly easy to assemble

Easy to install

Return

3.5% Return rate 57% Fixable by listing

Size-Overall36%▇▆██▇▆

Smaller in size

really difficult to fit

Bigger than what they appear

Functionality-Overall10%▅▅▅▆██

the dimming function does not work

Did not work

Lights did not work

Defective Material/Parts7%█▇▅▇▄▆
Quality-Overall6%▆▄▆▄▄█

Absolutely rubbish

When it arrived I did not feel the quality matched the price, and it felt quite small compared to what I expected from the photos and description

poor quality

Color6%▆█▄▅▅▄

FAQ

Common Hanging Lights questions

Answered from the same tracked data.