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Halogen Light Bulbs 2 Pin

Fail

Demand is soft, at -58.2% this quarter, so Halogen Light Bulbs 2 Pin is a Fail.

Flapen Score
43
43 / 100
Ranks 227 of 370 Lighting niches · −4 vs the category median of 47
Market size
£23K/yr80K searches / yr
90-day growth
-58.2%search demand this quarter
Competition
40%top-5 click share · 26 brands · 34 sellers

Flapen Score

Halogen Light Bulbs 2 Pin against its category

The dotted line is the Lighting average. Past it, Halogen Light Bulbs 2 Pin is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halogen Light Bulbs 2 Pin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halogen Light Bulbs 2 Pin 80K times last year and spent an estimated £23K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -58.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-58.2%
Conversion, latest week
4.2%
Market size, estimated
£23Ka year
Peak month
January3.7× the quietest month
Top search term
light bulbs pin35K searches a year

02 · Price

A sale here is worth £6.83.

Listings sell for £6.83 on average, from £4.50 to £14.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.83 that is £2K to £3K a year per listing.

Average price
£6.83under the $15 to $100 sweet spot
Price range
£4.50–£14.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #57 within Light Bulbs. It carries 2,118 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#57in Light Bulbs
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,118per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Halogen Light Bulbs 2 Pin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£691£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

34

Top-5 brand share

45%

Top 20: 95%

Top-5 click share

40%

Top 20: 88%

Open market

48%

  • Levidon13%
  • ETUOLMP11%
  • hautllaif8%
  • Simusi7%
  • Lepro7%
  • GMY6%

Demand

Halogen Light Bulbs 2 Pin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Halogen Light Bulbs 2 Pin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light bulbs pin35K/yr
  • halogen light bulbs 2 pin18K/yr
  • halogen bulbs two pin8K/yr
  • pin bulb3K/yr
  • lightbulbs 2 pin4K/yr
  • pin light bulb5K/yr
  • small bulbs 2 pin4K/yr
  • small light bulbs 2 pin2K/yr
  • lamp bulbs two pin2K/yr

Reviews and returns

What reviews say buyers love and hate about Halogen Light Bulbs 2 Pin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.19

Don't last

Took two days to die completely

very short life

Quality-Overall16%0.00

No quality

Poor quality - failed after 5 weeks of use

Really disappointed with the quality - it only lasted 5 weeks despite stating it should have a lifespan of 8000 hours

Bulb Flicker/Dimming/Color13%−0.09

Not bright and a horrible blue colour

It was flickering yesterday

start blinking now

Value For Money7%+2.26

expensive

Wee bit pricey

Not worth the money

Functionality-Overall7%−0.05

Relying on one bulb doesnt brighten the room well enough

Didn't work

Not working

Love

Value For Money28%+2.26

Excellent value

Excellent price

Great value for money

Brightness/Shine/Glow19%+0.74

Bright light

Nice and bright

Nice glow

Quality-Overall17%0.00

Excellent Quality

These bulbs are good quality

Quality product from a reliable brand

Advertised Vs Actual Product16%+1.17

as advertised

as promised

As described

Size-Overall6%+0.28

Fits well

Easy to fit

Fitted perfectly, item as described

Return

1.4% Return rate 70% Fixable by listing

Size-Overall48%█▇██▇▇

Small halogen bulbs

When they arrived I was worried they were too small

Size to big

Functionality-Overall12%▇▅██▆▇

Relying on one bulb doesnt brighten the room well enough

Didn't work

Not working

Color9%▅▆▅▄▇█
Bulb Flicker/Dimming/Color9%██▆▆▆▆

Not bright and a horrible blue colour

It was flickering yesterday

start blinking now

Compatibility-Overall7%▆▅▄▄█▆

FAQ

Common Halogen Light Bulbs 2 Pin questions

Answered from the same tracked data.