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Halogen Light Bulbs 2 Pin

Fail

Demand is soft, at -58.2% this quarter, so Halogen Light Bulbs 2 Pin is a Fail.

Flapen Score
43
43 / 100
Ranks 227 of 370 Lighting niches · −4 vs the category median of 47
Market size
£23K/yr80K searches / yr
90-day growth
-58.2%search demand this quarter
Competition
40%top-5 click share · 26 brands · 34 sellers

Flapen Score

Halogen Light Bulbs 2 Pin against its category

The dotted line is the Lighting average. Past it, Halogen Light Bulbs 2 Pin is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halogen Light Bulbs 2 Pin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halogen Light Bulbs 2 Pin 80K times last year and spent an estimated £23K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -58.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-58.2%
Conversion, latest week
4.2%
Market size, estimated
£23Ka year
Peak month
January3.7× the quietest month
Top search term
light bulbs pin35K searches a year

02 · Price

A sale here is worth £6.83.

Listings sell for £6.83 on average, from £4.50 to £14.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.83 that is £2K to £3K a year per listing.

Average price
£6.83under the $15 to $100 sweet spot
Price range
£4.50–£14.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #57 within Light Bulbs. It carries 2,118 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#57in Light Bulbs
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,118per listing
Listings tracked
35

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Halogen Light Bulbs 2 Pin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£691£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

34

Est. top-5 brand share

45%

Top 20: 95%

Est. top-5 click share

40%

Top 20: 88%

Open market

48%

  • Levidon13%
  • ETUOLMP11%
  • hautllaif8%
  • Simusi7%
  • Lepro7%
  • GMY6%

Demand

Halogen Light Bulbs 2 Pin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Halogen Light Bulbs 2 Pin search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • light bulbs pin35K/yr
  • halogen light bulbs 2 pin18K/yr
  • halogen bulbs two pin8K/yr
  • pin bulb3K/yr
  • lightbulbs 2 pin4K/yr
  • pin light bulb5K/yr
  • small bulbs 2 pin4K/yr
  • small light bulbs 2 pin2K/yr
  • lamp bulbs two pin2K/yr

Reviews and returns

What reviews say buyers love and hate about Halogen Light Bulbs 2 Pin

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
28%of negative reviews mention “Durability”
1.4%of orders come back
“Don't last”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Halogen Light Bulbs 2 Pin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data