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Halogen Light Bulbs

Fail

Demand is soft, at -51.2% this quarter, so Halogen Light Bulbs is a Fail.

Flapen Score
47
47 / 100
Ranks 177 of 370 Lighting niches · on the category median
Market size
£104K/yr290K searches / yr
90-day growth
-51.2%search demand this quarter
Competition
40%top-5 click share · 30 brands · 78 sellers

Flapen Score

Halogen Light Bulbs against its category

The dotted line is the Lighting average. Past it, Halogen Light Bulbs is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halogen Light Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halogen Light Bulbs 290K times last year and spent an estimated £104K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
-51.2%
Conversion, latest week
5.0%
Market size, estimated
£104Ka year
Peak month
December3.3× the quietest month
Top search term
halogen light bulbs108K searches a year

02 · Price

A sale here is worth £7.21.

Listings sell for £7.21 on average, from £2.61 to £16.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.21 that is £5K to £7K a year per listing.

Average price
£7.21under the $15 to $100 sweet spot
Price range
£2.61–£16.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #54 within Light Bulbs. It carries 1,955 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
0.8%
Average rank
#54in Light Bulbs
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,955per listing
Listings tracked
44

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Halogen Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

78

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

40%

Top 20: 79%

Open market

43%

  • Levidon13%
  • Simusi12%
  • Haraqi10%
  • ETUOLMP9%
  • Jaenmsa7%
  • GMY6%

Demand

Halogen Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Halogen Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halogen light bulbs108K/yr
  • halogen bulbs64K/yr
  • light bulbs pin35K/yr
  • halogen light bulb18K/yr
  • halogen bulb10K/yr
  • halogen light bulbs 2 pin18K/yr
  • halogen bulbs two pin8K/yr
  • halogen5K/yr
  • halogen light5K/yr
  • 2 prong light bulbs5K/yr

Reviews and returns

What reviews say buyers love and hate about Halogen Light Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.18

shattered after ten minutes

very short life

Don't last

Quality-Overall20%−0.04

Trash quality

Terrible quality - didn't last mire than a couple of weeks

Awful quality

Bulb Flicker/Dimming/Color12%−0.06

Not bright and a horrible blue colour

Flickered In Table Lamps

Upon start up the lights do flicker

Size-Overall8%−0.03

Size to big

Poor fit

when I tried to fit I found it to be too long

Brightness/Shine/Glow4%+0.53

Not as bright as expected

Very low brightness

Not very bright

Love

Value For Money29%+2.70

Excellent Value

Excellent price

Great value

Advertised Vs Actual Product18%+1.28

As described

Exactly what I needed

as promised

Brightness/Shine/Glow16%+0.53

Nice and bright

Great light

Bright light

Quality-Overall16%−0.04

Excellent product

Quality product from a reliable brand

Good quality bulbs

Size-Overall6%−0.03

Fits perfectly

Easy to fit

fit well into my spot lights

Return

1.1% Return rate 71% Fixable by listing

Size-Overall49%████▇▇

Size to big

Poor fit

when I tried to fit I found it to be too long

Functionality-Overall9%▅▄▆▇▆█
Bulb Flicker/Dimming/Color8%▇█▆▅▆▅

Not bright and a horrible blue colour

Flickered In Table Lamps

Upon start up the lights do flicker

Color8%▇▅▅█▆█

were cold white

not Brilliant white

yellow

Compatibility-Overall8%▆▅▂▅█▅

FAQ

Common Halogen Light Bulbs questions

Answered from the same tracked data.