Halloween Gifts for Kids
FailThe top 5 products take 100% of clicks, so Halloween Gifts for Kids is a Fail.
- Flapen Score
- 35 / 100Ranks 314 of 370 Lighting niches · −12 vs the category median of 4735
- Market size
- £19K/yr111K searches / yr
- 90-day growth
- +60.4%search demand this quarter
- Competition
- 100%top-5 click share · 5 brands · 54 sellers
Flapen Score
Halloween Gifts for Kids against its category
The dotted line is the Lighting average. Past it, Halloween Gifts for Kids is stronger. Inside it, weaker.
Market
The Halloween Gifts for Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Halloween Gifts for Kids 111K times last year and spent an estimated £19K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +60.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- +60.4%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £19Ka year
- Peak month
- October170.2× the quietest month
- Top search term
- halloween gifts for kids69K searches a year
02 · Price
A sale here is worth £6.10.
Listings sell for £6.10 on average, from £4.72 to £7.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £6.10 that is £0 to £610 a year per listing.
- Average price
- £6.10under the $15 to $100 sweet spot
- Price range
- £4.72–£7.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£610
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.3% of listings are out of stock. The average listing ranks #1,377 within Indoor Lighting. It carries 161 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 29.3%
- Average rank
- #1,377in Indoor Lighting
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 161per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Halloween Gifts for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CRAYOLA Light Ups: Ghost | Washable Ghost Halloween Night Light | Colour Wash Repeat! | Batteries Not Included | For Ages 3+
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 2y ago

LEGO Halloween Barn - Play & Display Toy with a Skeleton Minifigure and Spooky Accessories incl. a Bat & Lamps - Creative Gift for 8+ Year Old Boys and Girls - 40721
- Price
- £7.14
- Rating
- 4.8/5
- Reviews
- 379
- Age
- 12mo ago

VEYLIN 12 Pieces Halloween Party Toys Set Halloween Wind-up Toys for Kids Novelty Pumpkin Skull Ghost Spring Toys
- Price
- £7.64
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 7y ago

Orchard Toys Halloween Bingo small and compact game great for travel simple gameplay for kids age 3-6
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 2y ago

VEYLIN Halloween Toys 3 Pieces Halloween Pumpkin Skull Stress Ball for Halloween Goody Bags Party Favors Treat Gifts
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 3y ago
Trending
90-day click momentum
VEYLIN Halloween Toys 3 Pieces Halloween Pumpkin Skull Stress Ball for Halloween Goody Bags Party Favors Treat Gifts
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 3y ago

CRAYOLA Light Ups: Ghost | Washable Ghost Halloween Night Light | Colour Wash Repeat! | Batteries Not Included | For Ages 3+
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 2y ago

VEYLIN 12 Pieces Halloween Party Toys Set Halloween Wind-up Toys for Kids Novelty Pumpkin Skull Ghost Spring Toys
- Price
- £7.64
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 7y ago

LEGO Halloween Barn - Play & Display Toy with a Skeleton Minifigure and Spooky Accessories incl. a Bat & Lamps - Creative Gift for 8+ Year Old Boys and Girls - 40721
- Price
- £7.14
- Rating
- 4.8/5
- Reviews
- 379
- Age
- 12mo ago

Orchard Toys Halloween Bingo small and compact game great for travel simple gameplay for kids age 3-6
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 2y ago
Newest
by launch date
LEGO Halloween Barn - Play & Display Toy with a Skeleton Minifigure and Spooky Accessories incl. a Bat & Lamps - Creative Gift for 8+ Year Old Boys and Girls - 40721
- Price
- £7.14
- Rating
- 4.8/5
- Reviews
- 379
- Age
- 12mo ago

FINGOOO Halloween Slow Rising Squishes Toys 6 packs Cute Squishy Toys Assorted Pumpkin Zombie Skeleton Wizard Black Cat Bat Gift Party Favour for Kids
- Price
- £6.45
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 1y ago

Orchard Toys Halloween Bingo small and compact game great for travel simple gameplay for kids age 3-6
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 2y ago

CRAYOLA Light Ups: Ghost | Washable Ghost Halloween Night Light | Colour Wash Repeat! | Batteries Not Included | For Ages 3+
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 2y ago

VEYLIN Halloween Toys 3 Pieces Halloween Pumpkin Skull Stress Ball for Halloween Goody Bags Party Favors Treat Gifts
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- VEYLIN28%
- CRAYOLA27%
- LEGO21%
- Orchard Toys12%
- FINGOOO12%
Demand
Halloween Gifts for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 170.2×
Search terms
Top Halloween Gifts for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- halloween gifts for kids69K/yr
- halloween toys for kids26K/yr
- halloween toy16K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Gifts for Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Great value for money
Very good value for money granddaughter very pleased with this item
the ease to put it together
fun to put together
give children years of fun
she loves it lit up
Easy follow instructions in the box
Return
0.7% Return rate 29% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Gifts for Kids questions
Answered from the same tracked data.









