Gu10 Smart Bulb
FailDemand is soft, at -26.0% this quarter, so Gu10 Smart Bulb is a Fail.
- Flapen Score
- 41 / 100Ranks 250 of 370 Lighting niches · −6 vs the category median of 4741
- Market size
- £135K/yr138K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 45 sellers
Flapen Score
Gu10 Smart Bulb against its category
The dotted line is the Lighting average. Past it, Gu10 Smart Bulb is stronger. Inside it, weaker.
Market
The Gu10 Smart Bulb market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gu10 Smart Bulb 138K times last year and spent an estimated £135K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £135Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- gu10 smart bulb47K searches a year
02 · Price
A sale here is worth £19.22.
Listings sell for £19.22 on average, from £6.83 to £36.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £19.22 that is £10K to £14K a year per listing.
- Average price
- £19.22inside the $15 to $100 sweet spot
- Price range
- £6.83–£36.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£14K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #256 within Light Bulbs. It carries 1,106 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 20.1%
- Average rank
- #256in Light Bulbs
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,106per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Gu10 Smart Bulb products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tapo L630 (4-Pack) Smart Bulb Alexa Light Bulb Smart Light Bulb Spotlight GU10 Lamp Base 16 Million Colours White Tunable High Lumen & Dimmable Remote Control Voice Control Alexa & Google
- Price
- £24.07
- Rating
- 4.3/5
- Reviews
- 965
- Age
- 3y ago

Govee Smart Bulb GU10 RGBWW 400lm LED Light Bulbs Work with Alexa 4 Pack
- Price
- £27.71
- Rating
- 4.6/5
- Reviews
- 2,256
- Age
- 2y ago

Tapo L630 Smart Bulb GU10 Lamp Base Alexa Light Bulb Smart Light Bulb Spotlight 16 Million Colours White Tunable High Lumen & Dimmable Remote Control Voice Control Alexa & Google
- Price
- £6.83
- Rating
- 4.4/5
- Reviews
- 442
- Age
- 4y ago

Tapo L610 (4-Pack) Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb GU10 Lamp Base 1-100% Dimmable Wi-Fi LED Spotlight Bulbs High Lumen Remote Control Voice Control with Alexa & Google
- Price
- £20.19
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 3y ago

Philips Hue Essential Smart LED GU10 Spotlight Bulb White and Color Ambiance 4.7W 2200K-6500K 345 Lumens Dimmable Works with Alexa Google Assistant and Apple Home 4 Pack
- Price
- £36.88
- Rating
- 4.6/5
- Reviews
- 743
- Age
- 10mo ago
Trending
estimated 90-day click momentum
UPXNBOR GU10 Smart Bulb Alexa Light Bulb WiFi Smart Light 4.5W 2 Pack
- Price
- £9.77
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago

SMARTSPEC Smart Bulb 4 Pack Smart WiFi LED Light. Works with Amazon Alexa Google Home Apple Home. Colour Changeable. Multicolour Smart Light Bulb ACK Matter GU10
- Price
- £14.10
- Rating
- 3.7/5
- Reviews
- 54
- Age
- 1y ago

YAYZA! GU10 LED Light Bulbs 5W RGBW Colour Change Dimmable LED Spotlights Cool White 6000K Energy Saving Smart Spot Light Bulbs with Remote Controls 12 Colours 5 Model Timer 4 Pack
- Price
- £14.96
- Rating
- 4.4/5
- Reviews
- 1,179
- Age
- 8y ago

HYDONG LED Downlights for Ceiling Compatible with Alexa 8W Colour Changing Recessed Ceiling Light Smart RGB & 2700K-6000K Bluetooth Spotlights IP44 Ceiling Lights for Bedroom Living Room 6 Pack
- Price
- £26.35
- Rating
- 4.5/5
- Reviews
- 1,768
- Age
- 2y ago

Philips Hue Essential Smart LED GU10 Spotlight Bulb White and Color Ambiance 4.7W 2200K-6500K 345 Lumens Dimmable Works with Alexa Google Assistant and Apple Home 4 Pack
- Price
- £36.88
- Rating
- 4.6/5
- Reviews
- 743
- Age
- 10mo ago
Newest
by launch date
Philips Hue Essential Smart LED GU10 Spotlight Bulb White and Color Ambiance 4.7W 2200K-6500K 345 Lumens Dimmable Works with Alexa Google Assistant and Apple Home 4 Pack
- Price
- £36.88
- Rating
- 4.6/5
- Reviews
- 743
- Age
- 10mo ago

SMARTSPEC Smart Bulb 4 Pack Smart WiFi LED Light. Works with Amazon Alexa Google Home Apple Home. Colour Changeable. Multicolour Smart Light Bulb ACK Matter GU10
- Price
- £14.10
- Rating
- 3.7/5
- Reviews
- 54
- Age
- 1y ago

UPXNBOR GU10 Smart Bulb Alexa Light Bulb WiFi Smart Light 4.5W 2 Pack
- Price
- £9.77
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago

Govee Smart Bulb GU10 RGBWW 400lm LED Light Bulbs Work with Alexa 4 Pack
- Price
- £27.71
- Rating
- 4.6/5
- Reviews
- 2,256
- Age
- 2y ago

Govee Smart Bulb GU10 RGBWW 400lm LED Light Bulbs Work with Alexa 2 Pack
- Price
- £14.99
- Rating
- 4.6/5
- Reviews
- 2,256
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
45
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
8%
- Tapo53%
- Govee24%
- Philips Hue5%
- SMARTSPEC4%
- GY3%
- Enshine3%
- Open — no brand owns it (4 brands, 8%)
Demand
Gu10 Smart Bulb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Gu10 Smart Bulb search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gu10 smart bulb47K/yr
- smart gu10 led bulbs16K/yr
- tapo gu1012K/yr
- govee gu1010K/yr
- smart spotlights7K/yr
- tapo gu10 smart bulb8K/yr
- smart gu107K/yr
- gu10 smart4K/yr
- smart bulb gu105K/yr
- gu10 smart bulbs4K/yr
Reviews and returns
What reviews say buyers love and hate about Gu10 Smart Bulb
We read the reviews and the return reasons for every product selling here.
“5 out of 10 are blinking slow yellow this means they wont connect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gu10 Smart Bulb questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









