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Gu10 Smart Bulb

Fail

Demand is soft, at -26.0% this quarter, so Gu10 Smart Bulb is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£135K/yr138K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
73%top-5 click share · 10 brands · 45 sellers

Flapen Score

Gu10 Smart Bulb against its category

The dotted line is the Lighting average. Past it, Gu10 Smart Bulb is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gu10 Smart Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gu10 Smart Bulb 138K times last year and spent an estimated £135K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
5.1%
Market size, estimated
£135Ka year
Peak month
November2.6× the quietest month
Top search term
gu10 smart bulb47K searches a year

02 · Price

A sale here is worth £19.22.

Listings sell for £19.22 on average, from £6.83 to £36.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £19.22 that is £10K to £14K a year per listing.

Average price
£19.22inside the $15 to $100 sweet spot
Price range
£6.83–£36.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£10K–£14K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #256 within Light Bulbs. It carries 1,106 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
20.1%
Average rank
#256in Light Bulbs
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,106per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Gu10 Smart Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

45

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

8%

  • Tapo53%
  • Govee24%
  • Philips Hue5%
  • SMARTSPEC4%
  • GY3%
  • Enshine3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Gu10 Smart Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Gu10 Smart Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gu10 smart bulb47K/yr
  • smart gu10 led bulbs16K/yr
  • tapo gu1012K/yr
  • govee gu1010K/yr
  • smart spotlights7K/yr
  • tapo gu10 smart bulb8K/yr
  • smart gu107K/yr
  • gu10 smart4K/yr
  • smart bulb gu105K/yr
  • gu10 smart bulbs4K/yr

Reviews and returns

What reviews say buyers love and hate about Gu10 Smart Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall23%−0.18

5 out of 10 are blinking slow yellow this means they wont connect

Doesnt connect

connectivity issues

Quality-Overall9%+0.51

Probably cheap product syndrome

Bad quality

Just rubbish

Durability8%−0.07

in fact one of them broke as i tried to push

After 1/2 years

Dont last long

Functionality-Overall7%−0.06

They fail then cant be reset

Did not Work

they are no longer working no matter what I do 8 bulbs so be aware that this can happen waiting on a email from the company

Color6%−0.03

its not a great white

dirty white

Colours aren't very accurate

Love

Brightness/Shine/Glow28%+1.34

Adjustable brightness

brightness is good

Brightness amazing

Assembly/Installation13%+1.10

The setup was quick

Easy to install and control individually

Easy set up

Quality-Overall13%+0.51

Great quality

Good hardware,

Build quality feels solid

Color8%−0.03

Bright and nice colour

colours are vibrant

The colour options are great

Value For Money7%+0.61

Reasonable price

Good value for the price

good value for money

Return

3.5% Return rate 31% Fixable by listing

Connectivity-Overall22%▅██▆▅▇

5 out of 10 are blinking slow yellow this means they wont connect

Doesnt connect

connectivity issues

Compatibility-Overall20%▅▅▆▅█▅
Size-Overall19%█▇▅▇▇▆

They do not fit correctly

Small bulbs

Could not get them to fit into the GU10 light fitting that i had

Functionality-Overall11%▅▃▄█▆▅

They fail then cant be reset

Did not Work

they are no longer working no matter what I do 8 bulbs so be aware that this can happen waiting on a email from the company

Brightness/Shine/Glow5%█▄▆▂▃▇

Main difference seems to be that on the standard bulb you cant see the leds

Lights don't look great to look at

Not the brightest of bulbs

FAQ

Common Gu10 Smart Bulb questions

Answered from the same tracked data.