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Gu10 Led Bulbs Warm White Dimmable

Fail

Demand is soft, at -41.3% this quarter, so Gu10 Led Bulbs Warm White Dimmable is a Fail.

Flapen Score
44
44 / 100
Ranks 214 of 370 Lighting niches · −3 vs the category median of 47
Market size
£161K/yr118K searches / yr
90-day growth
-41.3%search demand this quarter
Competition
60%top-5 click share · 11 brands · 36 sellers

Flapen Score

Gu10 Led Bulbs Warm White Dimmable against its category

The dotted line is the Lighting average. Past it, Gu10 Led Bulbs Warm White Dimmable is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gu10 Led Bulbs Warm White Dimmable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gu10 Led Bulbs Warm White Dimmable 118K times last year and spent an estimated £161K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-41.3%
Conversion, latest week
11.3%
Market size, estimated
£161Ka year
Peak month
November2.9× the quietest month
Top search term
gu10 dimmable warm white17K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £7.16 to £23.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.08 that is £6K to £9K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£7.16–£23.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #178 within Light Bulbs. It carries 2,190 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
14.6%
Average rank
#178in Light Bulbs
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,190per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Gu10 Led Bulbs Warm White Dimmable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

36

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

12%

  • PHILIPS20%
  • Levidon18%
  • Energizer18%
  • GY15%
  • WAXP10%
  • VIIIVA7%
  • Open — no brand owns it (5 brands, 12%)

Demand

Gu10 Led Bulbs Warm White Dimmable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Gu10 Led Bulbs Warm White Dimmable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gu10 dimmable warm white17K/yr
  • gu10 led bulbs warm white dimmable22K/yr
  • dimmable gu10 led bulbs21K/yr
  • gu10 dimmable13K/yr
  • gu10 led bulbs dimmable12K/yr
  • gu10 led bulbs cool white dimmable7K/yr
  • gu10 dimmable cool white5K/yr
  • gu10 warm white dimmable5K/yr
  • dimmable gu10 led bulbs warm white4K/yr
  • dimmable gu104K/yr

Reviews and returns

What reviews say buyers love and hate about Gu10 Led Bulbs Warm White Dimmable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.18

Dont last more than a few days

Very poor - bulbs dont last long at all

2 out of 3 Failed in less than a year

Bulb Flicker/Dimming/Color14%−0.07

Flicker continually when used with dimmer

one bulb blown in under a month

they flicker continually when used with a dimmer. even at full brightness

Value For Money10%−0.01

But are expensive though

Completely false economy to buy these lightbulbs

Waste of money

Quality-Overall8%+0.88

Seems cheaply made

Questionable quality

Size-Overall7%+0.12

However, the fact that the fitting was different was frustrating

A small overhang

watch out for differently sized fittings

Love

Brightness/Shine/Glow29%+1.77

Great light

Very bright

Super super bright

Value For Money18%−0.01

Price was reasonable

Good value

Excellent value

Quality-Overall14%+0.88

Good quality and easy to usem

Excellent product

They seem well made

Advertised Vs Actual Product14%+1.48

Exactly what I wanted

It is exactly as the details show

As expected

Color8%−0.01

Lovely warm white

Colour is nice

As described, good colour rendering

Return

2.1% Return rate 65% Fixable by listing

Color28%▇██▆▆█
Size-Overall23%▇██▇▆▆

However, the fact that the fitting was different was frustrating

A small overhang

watch out for differently sized fittings

Brightness/Shine/Glow14%▇▇▇██▇

But it's less bright then my existing 600 Lumens bulb

Compatibility-Overall9%▅▄▄█▇▅
Functionality-Overall7%▇▅▆▅▆█

Do not work

FAQ

Common Gu10 Led Bulbs Warm White Dimmable questions

Answered from the same tracked data.