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Gu10 Led Bulbs Dimmable

Fail

Demand is soft, at -40.7% this quarter, so Gu10 Led Bulbs Dimmable is a Fail.

Flapen Score
39
39 / 100
Ranks 274 of 370 Lighting niches · −8 vs the category median of 47
Market size
£53K/yr49K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
61%top-5 click share · 10 brands · 44 sellers

Flapen Score

Gu10 Led Bulbs Dimmable against its category

The dotted line is the Lighting average. Past it, Gu10 Led Bulbs Dimmable is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gu10 Led Bulbs Dimmable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gu10 Led Bulbs Dimmable 49K times last year and spent an estimated £53K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
7.3%
Market size, estimated
£53Ka year
Peak month
November2.7× the quietest month
Top search term
philips gu10 led bulbs14K searches a year

02 · Price

A sale here is worth £14.92.

Listings sell for £14.92 on average, from £5.52 to £82.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.92 that is £1K to £4K a year per listing.

Average price
£14.92under the $15 to $100 sweet spot
Price range
£5.52–£82.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #261 within Light Bulbs. It carries 2,622 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#261in Light Bulbs
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,622per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Gu10 Led Bulbs Dimmable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

44

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

6%

  • PHILIPS49%
  • Energizer18%
  • Lumlog10%
  • GY8%
  • Philips Hue4%
  • Lepro4%
  • Open — no brand owns it (4 brands, 6%)

Demand

Gu10 Led Bulbs Dimmable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Gu10 Led Bulbs Dimmable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips gu10 led bulbs14K/yr
  • philips gu1014K/yr
  • gu10 4000k10K/yr
  • gu10 led bulbs 4000k8K/yr
  • 4000k gu10 led bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about Gu10 Led Bulbs Dimmable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color26%−0.17

Colour rendering is atrocious

The colour does seem a slightly yellow rather than a pure white

Definitely not a cool white

Brightness/Shine/Glow9%+1.27

And not that bright

Lights don't look great to look at

Dim light

Value For Money8%+1.22

A bit pricey

however it is expensive

Expensive,

Durability5%−0.02

Cant say how long they will last

2 out of 3 Failed in less than a year

Short lifespan

Size-Overall4%−0.01

didnt fit our GU10 fittings

fit seems non standard

they would not work in light fitting

Love

Brightness/Shine/Glow30%+1.27

Nice and bright

Bright light

Great light

Quality-Overall19%+1.40

Excellent product

Good quality and easy to usem

They seem well made

Value For Money17%+1.22

good value

Excellent value

Fair price

Advertised Vs Actual Product9%+0.32

just as described

It is exactly as the details show

Exactly what I wanted

Color6%−0.17

very accurate colours

Nice colour

a rich variety of colours

Return

2.3% Return rate 65% Fixable by listing

Color34%▆▆██▆▆

Colour rendering is atrocious

The colour does seem a slightly yellow rather than a pure white

Definitely not a cool white

Size-Overall21%▆▇▇███

didnt fit our GU10 fittings

fit seems non standard

they would not work in light fitting

Brightness/Shine/Glow13%██▅▆▆▄

And not that bright

Lights don't look great to look at

Dim light

Compatibility-Overall8%█▃▄▅▆▅
Functionality-Overall6%▃█▅▆▆▃

FAQ

Common Gu10 Led Bulbs Dimmable questions

Answered from the same tracked data.