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Gu10 Led Bulbs Daylight White

Fail

Demand is soft, at -52.7% this quarter, so Gu10 Led Bulbs Daylight White is a Fail.

Flapen Score
36
36 / 100
Ranks 309 of 370 Lighting niches · −11 vs the category median of 47
Market size
£92K/yr63K searches / yr
90-day growth
-52.7%search demand this quarter
Competition
69%top-5 click share · 8 brands · 31 sellers

Flapen Score

Gu10 Led Bulbs Daylight White against its category

The dotted line is the Lighting average. Past it, Gu10 Led Bulbs Daylight White is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gu10 Led Bulbs Daylight White market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gu10 Led Bulbs Daylight White 63K times last year and spent an estimated £92K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-52.7%
Conversion, latest week
13.4%
Market size, estimated
£92Ka year
Peak month
November3.0× the quietest month
Top search term
gu10 led bulbs daylight white49K searches a year

02 · Price

A sale here is worth £10.78.

Listings sell for £10.78 on average, from £4.97 to £22.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.78 that is £3K to £5K a year per listing.

Average price
£10.78under the $15 to $100 sweet spot
Price range
£4.97–£22.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #80 within Light Bulbs. It carries 1,338 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#80in Light Bulbs
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,338per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Gu10 Led Bulbs Daylight White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

31

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

4%

  • Energizer58%
  • GY11%
  • Lepro10%
  • Lumlog8%
  • ROTTYI5%
  • ALUSSO3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Gu10 Led Bulbs Daylight White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Gu10 Led Bulbs Daylight White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gu10 led bulbs daylight white49K/yr
  • gu 10 led light bulbs daylight white5K/yr
  • gu10 6500k3K/yr
  • gu10 led bulbs daylight3K/yr
  • gu10 daylight bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about Gu10 Led Bulbs Daylight White

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.18

Cant say how long they will last

50% failed in less than 6 Months

Unsure as to last ability

Bulb Flicker/Dimming/Color10%−0.03

While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels

3 started flashing when being used

Its NON DIMMABLE

Value For Money6%+0.24

A bit over priced other than good quality

Waste of money

Color6%−0.01

It was not the color we wanted

not yellow like some other manufacturers bulbs do

Brightness/Shine/Glow5%+2.39

While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels

But it's less bright then my existing 600 Lumens bulb

Love

Brightness/Shine/Glow42%+2.39

It's bright and nice

Great Light

Bright light

Value For Money16%+0.24

Excellent value

Good price

Amazing value

Quality-Overall16%+0.90

These bulbs are good quality

Amazing quality

Great quality lights

Advertised Vs Actual Product9%+0.95

As described

works as intended

Does the job

Color3%−0.01

I like the colour

A rated and really good colour for you white lovers

Really nice natural colour, good value for money and most importantly, they do not flicker

Return

1.9% Return rate 65% Fixable by listing

Color34%▇▇▇▅█▇

It was not the color we wanted

not yellow like some other manufacturers bulbs do

Brightness/Shine/Glow23%▇█▇▆▆▇

While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels

But it's less bright then my existing 600 Lumens bulb

Size-Overall19%▅▄▇█▅▅
Bulb Flicker/Dimming/Color7%▅▅▃▄▃█

While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels

3 started flashing when being used

Its NON DIMMABLE

Functionality-Overall5%▅▆▄█▅▂

Its NON DIMMABLE

FAQ

Common Gu10 Led Bulbs Daylight White questions

Answered from the same tracked data.