Skip to content

Gu10 Led Bulbs

Maybe

Buyers convert on 9.1% of searches. But demand is soft, at -41.0% this quarter, so Gu10 Led Bulbs is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 370 Lighting niches · +5 vs the category median of 47
Market size
£1.1M/yr1.2M searches / yr
90-day growth
-41.0%search demand this quarter
Competition
44%top-5 click share · 14 brands · 60 sellers

Flapen Score

Gu10 Led Bulbs against its category

The dotted line is the Lighting average. Past it, Gu10 Led Bulbs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gu10 Led Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gu10 Led Bulbs 1.2M times last year and spent an estimated £1.1M. The top 5 brands take 74% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-41.0%
Conversion, latest week
9.1%
Market size, estimated
£1.1Ma year
Peak month
November3.1× the quietest month
Top search term
gu10 led bulbs388K searches a year

02 · Price

A sale here is worth £10.14.

Listings sell for £10.14 on average, from £4.53 to £22.73. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £10.14 that is £30K to £41K a year per listing.

Average price
£10.14under the $15 to $100 sweet spot
Price range
£4.53–£22.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£30K–£41K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #82 within Light Bulbs. It carries 2,925 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#82in Light Bulbs
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,925per listing
Listings tracked
32

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Gu10 Led Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£87K£130K£173K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

60

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

21%

  • Energizer29%
  • PHILIPS18%
  • Eslas11%
  • Levidon9%
  • WAXP8%
  • GY5%

Demand

Gu10 Led Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Gu10 Led Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gu10 led bulbs388K/yr
  • gu10 led bulbs warm white184K/yr
  • gu10 led bulbs cool white120K/yr
  • gu1082K/yr
  • spotlight bulbs86K/yr
  • gu10 bulbs41K/yr
  • spot lights bulbs25K/yr
  • led spotlight bulbs31K/yr
  • g10 led bulbs25K/yr
  • gu10 bulb27K/yr

Reviews and returns

What reviews say buyers love and hate about Gu10 Led Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color20%−0.12

Definitely not a cool white

The colour does seem a slightly yellow rather than a pure white

It was not the color we wanted

Durability14%−0.06

2 out of 3 Failed in less than a year

Cant say how long they will last

9 of them stopped working within the first 7 months

Bulb Flicker/Dimming/Color9%−0.03

Its NON DIMMABLE

While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels

Not very bright

Brightness/Shine/Glow6%+2.09

While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels

But it's less bright then my existing 600 Lumens bulb

Not very bright

Size-Overall4%−0.01

However, the fact that the fitting was different was frustrating

Slightly Oversized

they would not work in light fitting

Love

Brightness/Shine/Glow37%+2.09

Bright light

It's bright and nice

Bright light

Value For Money17%+0.58

Excellent value

Amazing value

Fair price

Quality-Overall15%+1.14

Excellent build quality

Great quality lights

Amazing quality

Advertised Vs Actual Product12%+0.68

As described

Exactly what I needed

Does the job

Bulb Flicker/Dimming/Color3%−0.03

Great bulbs

Lovely bright bulbs

Good light, bright and lite up my room

Return

1.8% Return rate 67% Fixable by listing

Color33%████▇▇

Definitely not a cool white

The colour does seem a slightly yellow rather than a pure white

It was not the color we wanted

Size-Overall22%▆▇▇█▆█

However, the fact that the fitting was different was frustrating

Slightly Oversized

they would not work in light fitting

Brightness/Shine/Glow17%██▇▇▇▆

While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels

But it's less bright then my existing 600 Lumens bulb

Not very bright

Bulb Flicker/Dimming/Color7%█▆▆▅▅█

Its NON DIMMABLE

While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels

Not very bright

Functionality-Overall6%▄▅▇▇█▄

FAQ

Common Gu10 Led Bulbs questions

Answered from the same tracked data.