Gu10 Led Bulbs
MaybeBuyers convert on 9.1% of searches. But demand is soft, at -41.0% this quarter, so Gu10 Led Bulbs is a Maybe.
- Flapen Score
- 52 / 100Top 28% of 370 Lighting niches · +5 vs the category median of 4752
- Market size
- £1.1M/yr1.2M searches / yr
- 90-day growth
- -41.0%search demand this quarter
- Competition
- 44%top-5 click share · 14 brands · 60 sellers
Flapen Score
Gu10 Led Bulbs against its category
The dotted line is the Lighting average. Past it, Gu10 Led Bulbs is stronger. Inside it, weaker.
Market
The Gu10 Led Bulbs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gu10 Led Bulbs 1.2M times last year and spent an estimated £1.1M. The top 5 brands take 74% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -41.0%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £1.1Ma year
- Peak month
- November3.1× the quietest month
- Top search term
- gu10 led bulbs388K searches a year
02 · Price
A sale here is worth £10.14.
Listings sell for £10.14 on average, from £4.53 to £22.73. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £10.14 that is £30K to £41K a year per listing.
- Average price
- £10.14under the $15 to $100 sweet spot
- Price range
- £4.53–£22.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £30K–£41K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #82 within Light Bulbs. It carries 2,925 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #82in Light Bulbs
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,925per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Gu10 Led Bulbs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Philips LED Classic Light Bulb 6 Pack [GU10 Spot] 4.6 W - 50 W Equivalent Warm White (2700K) Non Dimmable Standard Range](https://m.media-amazon.com/images/I/51qi7GStc0L.jpg)
Philips LED Classic Light Bulb 6 Pack [GU10 Spot] 4.6 W - 50 W Equivalent Warm White (2700K) Non Dimmable Standard Range
- Price
- £9.58
- Rating
- 4.6/5
- Reviews
- 26,990
- Age
- 9y ago

Energizer GU10 LED Bulbs Cool White. 50w Equivalent Spotlight Bulbs. 4000k 345 Lumen. Non Dimmable - Pack of 5
- Price
- £5.82
- Rating
- 4.7/5
- Reviews
- 2,226
- Age
- 1y ago

Eslas GU10 LED Bulbs Cool White 6500K 6W 60 Watts Equivalent 6 Pack
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 521
- Age
- 2y ago

Levidon GU10 LED Bulbs Warm White 2700K 5W LED GU10 Spotlight Bulb 50W Halogen Spotlight Bulbs 220-240V 362LM 38 Degree Narrow Beam Angle Energy Saving Non-dimmable Pack of 10
- Price
- £9.14
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 5y ago

Energizer GU10 LED Bulbs Warm White 3000K 50W Equivalent Pack of 10
- Price
- £10.26
- Rating
- 4.7/5
- Reviews
- 2,226
- Age
- 2y ago
Trending
90-day click momentum
Lumlog GU10 LED Bulbs Warm White 3000K 5W Spotlight Light Bulb 810LM Energy Saving 50W Equivalent Non-Flicker Non-Dimmable for Home Lighting 6 Pack
- Price
- £12.05
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 7mo ago

ALUSSO 5W GU10 LED Bulbs Warm White 3000K 400LM Brightness Pack of 4
- Price
- £6.84
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 6y ago

Energizer GU10 LED Bulbs Daylight White - 6500K 50W Halogen Spotlight Equivalent 345LM - Non Dimmable. Pack of 5
- Price
- £5.74
- Rating
- 4.7/5
- Reviews
- 2,226
- Age
- 2y ago

Amazon Basics LED GU10 Spotlight Bulb 4.7W (Equivalent to 50W) Warm White Non Dimmable - Pack of 10
- Price
- £10.21
- Rating
- 4.5/5
- Reviews
- 5,673
- Age
- 9y ago

Levidon GU10 LED Bulbs Cool White 6500K 4.9W LED GU10 Spotlight Bulb 50W Halogen Bulb Equivalent 362LM 220-240V 38 Degree Narrow Beam Angle Non-dimmable - Pack of 10
- Price
- £9.17
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 4y ago
Newest
by launch date
Lumlog GU10 LED Bulbs Warm White 3000K 5W Spotlight Light Bulb 810LM Energy Saving 50W Equivalent Non-Flicker Non-Dimmable for Home Lighting 6 Pack
- Price
- £12.05
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 7mo ago
![Lumlog GU10 Led Bulbs Warm White 3000K 5W Spotlight Light Bulb 810LM Energy Saving LED Bulb (50W Equivalent) Non-Flicker Non-Dimmable for Home Lighting 10 Pack [Energy Class C]](https://m.media-amazon.com/images/I/41BNh23cRQL.jpg)
Lumlog GU10 Led Bulbs Warm White 3000K 5W Spotlight Light Bulb 810LM Energy Saving LED Bulb (50W Equivalent) Non-Flicker Non-Dimmable for Home Lighting 10 Pack [Energy Class C]
- Price
- £13.78
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 10mo ago

Morotty GU10 LED Spotlight Bulbs GU10 LED Bulbs 5W Neutral White 4000K
- Price
- £11.09
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 1y ago

GY GU10 2.9W Class A Ultra Energy Efficient LED Bulb 3000K Warm White 520LM Energy Saving Equivalent 50W 100 Light Angle Non-Dimmable Pack of 10
- Price
- £22.73
- Rating
- 4.5/5
- Reviews
- 625
- Age
- 1y ago

Energizer GU10 LED Bulbs Cool White. 50w Equivalent Spotlight Bulbs. 4000k 345 Lumen. Non Dimmable - Pack of 5
- Price
- £5.82
- Rating
- 4.7/5
- Reviews
- 2,226
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
60
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
21%
- Energizer29%
- PHILIPS18%
- Eslas11%
- Levidon9%
- WAXP8%
- GY5%
Demand
Gu10 Led Bulbs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Gu10 Led Bulbs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gu10 led bulbs388K/yr
- gu10 led bulbs warm white184K/yr
- gu10 led bulbs cool white120K/yr
- gu1082K/yr
- spotlight bulbs86K/yr
- gu10 bulbs41K/yr
- spot lights bulbs25K/yr
- led spotlight bulbs31K/yr
- g10 led bulbs25K/yr
- gu10 bulb27K/yr
Reviews and returns
What reviews say buyers love and hate about Gu10 Led Bulbs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Definitely not a cool white
The colour does seem a slightly yellow rather than a pure white
It was not the color we wanted
2 out of 3 Failed in less than a year
Cant say how long they will last
9 of them stopped working within the first 7 months
Its NON DIMMABLE
While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels
Not very bright
While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels
But it's less bright then my existing 600 Lumens bulb
Not very bright
However, the fact that the fitting was different was frustrating
Slightly Oversized
they would not work in light fitting
Love
Bright light
It's bright and nice
Bright light
Excellent value
Amazing value
Fair price
Excellent build quality
Great quality lights
Amazing quality
As described
Exactly what I needed
Does the job
Great bulbs
Lovely bright bulbs
Good light, bright and lite up my room
Return
1.8% Return rate 67% Fixable by listing
Definitely not a cool white
The colour does seem a slightly yellow rather than a pure white
It was not the color we wanted
However, the fact that the fitting was different was frustrating
Slightly Oversized
they would not work in light fitting
While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels
But it's less bright then my existing 600 Lumens bulb
Not very bright
Its NON DIMMABLE
While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels
Not very bright
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gu10 Led Bulbs questions
Answered from the same tracked data.









