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Gu 10 Led Light Bulbs Cool White

Fail

Demand is soft, at -37.1% this quarter, so Gu 10 Led Light Bulbs Cool White is a Fail.

Flapen Score
47
47 / 100
Ranks 177 of 370 Lighting niches · on the category median
Market size
£224K/yr182K searches / yr
90-day growth
-37.1%search demand this quarter
Competition
52%top-5 click share · 15 brands · 45 sellers

Flapen Score

Gu 10 Led Light Bulbs Cool White against its category

The dotted line is the Lighting average. Past it, Gu 10 Led Light Bulbs Cool White is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gu 10 Led Light Bulbs Cool White market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gu 10 Led Light Bulbs Cool White 182K times last year and spent an estimated £224K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
11.0%
Market size, estimated
£224Ka year
Peak month
November2.4× the quietest month
Top search term
gu10 led bulbs cool white120K searches a year

02 · Price

A sale here is worth £11.17.

Listings sell for £11.17 on average, from £5.22 to £22.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £11.17 that is £8K to £11K a year per listing.

Average price
£11.17under the $15 to $100 sweet spot
Price range
£5.22–£22.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #214 within Light Bulbs. It carries 1,475 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#214in Light Bulbs
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,475per listing
Listings tracked
27

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Gu 10 Led Light Bulbs Cool White products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

45

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 94%

Open market

19%

  • Energizer25%
  • Eslas23%
  • GY11%
  • PHILIPS9%
  • ALUSSO6%
  • Levidon6%

Demand

Gu 10 Led Light Bulbs Cool White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Gu 10 Led Light Bulbs Cool White search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gu10 led bulbs cool white120K/yr
  • gu 10 led light bulbs cool white13K/yr
  • led gu10 cool white13K/yr
  • gu10 cool white8K/yr
  • cool white gu10 led bulbs 6000k5K/yr
  • gu10 cool white led bulbs5K/yr
  • gu10 bulbs cool white4K/yr
  • g10 led bulbs cool white7K/yr
  • cool white gu10 led bulbs5K/yr
  • cool white gu103K/yr

Reviews and returns

What reviews say buyers love and hate about Gu 10 Led Light Bulbs Cool White

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Color”
2.0%of orders come back
“The colour does seem a slightly yellow rather than a pure white”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gu 10 Led Light Bulbs Cool White questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data