Gu 10 Led Light Bulbs Cool White
FailDemand is soft, at -37.1% this quarter, so Gu 10 Led Light Bulbs Cool White is a Fail.
- Flapen Score
- 47 / 100Ranks 177 of 370 Lighting niches · on the category median47
- Market size
- £224K/yr182K searches / yr
- 90-day growth
- -37.1%search demand this quarter
- Competition
- 52%top-5 click share · 15 brands · 45 sellers
Flapen Score
Gu 10 Led Light Bulbs Cool White against its category
The dotted line is the Lighting average. Past it, Gu 10 Led Light Bulbs Cool White is stronger. Inside it, weaker.
Market
The Gu 10 Led Light Bulbs Cool White market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gu 10 Led Light Bulbs Cool White 182K times last year and spent an estimated £224K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
11.0% of searches ended in a purchase last week.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- -37.1%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £224Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- gu10 led bulbs cool white120K searches a year
02 · Price
A sale here is worth £11.17.
Listings sell for £11.17 on average, from £5.22 to £22.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £11.17 that is £8K to £11K a year per listing.
- Average price
- £11.17under the $15 to $100 sweet spot
- Price range
- £5.22–£22.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #214 within Light Bulbs. It carries 1,475 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #214in Light Bulbs
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,475per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Gu 10 Led Light Bulbs Cool White products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Energizer GU10 LED Bulbs Cool White. 50w Equivalent Spotlight Bulbs. 4000k 345 Lumen. Non Dimmable - Pack of 5
- Price
- £5.82
- Rating
- 4.7/5
- Reviews
- 2,226
- Age
- 1y ago
Eslas GU10 LED Bulbs Cool White 6500K 6W 60 Watts Equivalent 6 Pack
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 521
- Age
- 2y ago
Eslas GU10 LED Bulbs Cool White 6000K 6W 600LM 60W Equivalent 10 Pack
- Price
- £11.38
- Rating
- 4.6/5
- Reviews
- 2,106
- Age
- 6y ago
PHILIPS LED Classic (GU10 Spot) 4.6W - 50W Equivalent 220-240V Standard Cool White 4000K (Non-Dimmable) 6 Pack
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 7,294
- Age
- 8y ago
Energizer GU10 LED Bulbs Cool White. 50w Equivalent Spotlight Bulbs. 4000k - 345 Lumen. Non Dimmable - Pack of 10
- Price
- £10.02
- Rating
- 4.7/5
- Reviews
- 2,226
- Age
- 1y ago
Trending
90-day click momentum
Lumlog GU10 LED Bulbs Cool White 6000K 5W (50W Equivalent) 810LM CRI>80 38 Beam Angle Non-Flicker Non-Dimmable 6 Pack for Home Lighting
- Price
- £12.27
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 7mo ago
Morotty GU10 LED Spotlight Bulbs GU10 LED Bulbs 5W Neutral White 4000K
- Price
- £11.09
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 1y ago
DMSELL 10 Pack GU10 LED Bulbs Cool White 3000K 5W 600LM CRI>80 Non Dimmable Non Flicker Spotlight Bulbs for Home
- Price
- £9.96
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1y ago
Energizer GU10 LED Bulbs Cool White. 50w Equivalent Spotlight Bulbs. 4000k 345 Lumen. Non Dimmable - Pack of 5
- Price
- £5.82
- Rating
- 4.7/5
- Reviews
- 2,226
- Age
- 1y ago
humpun GU10 LED Bulbs Cool White 6000K GU10 Bulb 6W 350LM 50W Halogen Equivalent Non-dimmable Spot Light Bulb 120 Beam Angle AC 220-245V LED Bulbs Pack of 10
- Price
- £10.58
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 4y ago
Newest
by launch dateLumlog GU10 LED Bulbs Cool White 6000K 5W (50W Equivalent) 810LM CRI>80 38 Beam Angle Non-Flicker Non-Dimmable 6 Pack for Home Lighting
- Price
- £12.27
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 7mo ago
Lepro GU10 LED Bulbs Cool White 6500K A Energy Class 590LM 3.3W (50W Equivalent) 100 Wide Beam Angle 50000H Long Life Energy Saving LED Spotlight Bulb Non-Dimmable Pack of 10
- Price
- £17.30
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 7mo ago
DMSELL 10 Pack GU10 LED Bulbs Cool White 3000K 5W 600LM CRI>80 Non Dimmable Non Flicker Spotlight Bulbs for Home
- Price
- £9.96
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1y ago
Morotty GU10 LED Spotlight Bulbs GU10 LED Bulbs 5W Neutral White 4000K
- Price
- £11.09
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 1y ago
Lepro GU10 LED Bulbs Cool White 6500K 4.5W 50W Equivalent Pack of 10
- Price
- £10.82
- Rating
- 4.6/5
- Reviews
- 3,154
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
45
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
19%
- Energizer25%
- Eslas23%
- GY11%
- PHILIPS9%
- ALUSSO6%
- Levidon6%
Demand
Gu 10 Led Light Bulbs Cool White search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Gu 10 Led Light Bulbs Cool White search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gu10 led bulbs cool white120K/yr
- gu 10 led light bulbs cool white13K/yr
- led gu10 cool white13K/yr
- gu10 cool white8K/yr
- cool white gu10 led bulbs 6000k5K/yr
- gu10 cool white led bulbs5K/yr
- gu10 bulbs cool white4K/yr
- g10 led bulbs cool white7K/yr
- cool white gu10 led bulbs5K/yr
- cool white gu103K/yr
Reviews and returns
What reviews say buyers love and hate about Gu 10 Led Light Bulbs Cool White
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The colour does seem a slightly yellow rather than a pure white
Definitely not a cool white
Too white and too bright
Broke within 2 months of use
not long-lasting
Started failing after less than a year
Not very bright
Its NON DIMMABLE
While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels
Dim light
Too white and too bright
Not very bright
Poor quality control
Poor quality, avoid
Possibly not manufactured to the quality of say B &Q Diall range of lamps
Love
Bright light
It's bright and nice
Bright Light
Excellent value
Excellent value
Fair price
These bulbs are good quality
The build quality seems to be very good, and they are nice and bright, which is ideal as it was something I was concerned about
Amazing quality
Exactly what I needed
As described
As per description
Nice colour
Bright white colour
Nice colour effect
Return
2.0% Return rate 66% Fixable by listing
The colour does seem a slightly yellow rather than a pure white
Definitely not a cool white
Too white and too bright
Dim light
Too white and too bright
Not very bright
Not very bright
Its NON DIMMABLE
While they may work at 100% brightness, lowering the dimmer will cause flickering, buzzing, or inconsistent light levels
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gu 10 Led Light Bulbs Cool White questions
Answered from the same tracked data.